especially powerful competitive advantage

Train to be a Rocket Scientist in Your Spare Time with McTips!

Personal Competitive Advantage
To become an especially powerful business presenter requires study, not McTips

YOU Can become an Astronaut in 8 Easy Steps . . . with McTips!

10 Tips to Become a Nuclear Physics God!

3 Tips for Winning Your Next Court Case!

Great Doctors are Natural Born . . . It’s talent, not study!

5 Easy Steps to Powerful Presentations!

Pernicious Myths . . .

There are two pernicious myths regarding business presentations out there that refuse to be swatted down.  Well, probably more than two, but two big myths that persistently burden folks.

These myths influence two large groups of people.  Without knowing it, these folks subscribe to two schools of presentation thought . . . Birthers and McTips.

The first group – the “Birthers” presentation school – believes that superb public speakers are “born that way.”

Folks in this group believes that it’s nature-not-nurture and that natural talent wins the day.

Especially Powerful
Except . . . there isn’t

Since it’s an ability you either have or you don’t, well there’s no need to even try.

Just sit back and marvel at those outstanding public speakers who make it all look so easy, but who actually utilize a host of techniques to charm and dazzle you.

Techniques that would be available to you if you would only set aside the self-defeating notion that you can’t develop especially powerful presentation skills.

Supersize Those McTips?

The second group – the “McTips” presentation school – believes that public speaking is both easy and easily learned.

Folks here believe that following a few presenting “McTips” or easy “McSteps” can turn them into tremendous speakers.  “Make eye contact” . . . “Move around when you talk” . . .  “Use your hands” . . .

Presto.

Especially Powerful
McTip your way to great presentations? Not likely!

This McTips view is so pernicious that  it does more damage than good.  It’s like a get-rich-quick scheme that scams people.

And who wouldn’t want to believe that there’s a painless shortcut to one of the most universally despised activities in corporate America?

One colleague told me a while back, his fingers steepled in front of him, “I can teach my people all they need to know about presenting in 30 minutes . . . all that other stuff is just B__ S___.”

Really?

And if becoming a great presenter is so incredibly easy and the product of a few McTips or steps, then why does the bar stay so low with regard to business presentations?

Why does our business landscape resemble a wasteland strewn with mind-numbing PowerPoint slides and populated with droning executive automatons?

Both views are not only wrong, but they can stunt your development as a top-notch business presenter imbued with personal competitive advantage.

Great presenters are neither born, nor are they easily made.

Anyone can become an especially powerful, capable speaker . . . but it takes work, practice, and courage.

To learn how, consult The Complete Guide to Business School Presenting.