Category Archives: General

Your Business Presentation Opening

The Presentation Opening
The Presentation Opening sets the tone for your Business Presentation

Of course you know how to begin a business presentation with a powerful presentation opening.

The Presentation Opening is surely easy.

Right?

But do you really know how to launch a powerful presentation?

Consider for a moment . . .

Don’t Tiptoe

Do you begin confidently and strongly?  Or do you tiptoe into your presentation opening, as do so many people in school and in the corporate world?

Do you sidle into it?  Do you edge sideways into your show with lots of metaphorical throat-clearing.

Do you back into it?

Do you actually start strong with a story, but let the story spiral out of control until it overshadows your main points?  Is your story even relevant?

Do your tone and body language and halting manner shout “apology” to the audience?

Do you shift and dance?

Are you like a turtle poking his head out of his shell, eyeing the audience, ready to dart back to safety if you catch even a single frown?

Do you crouch behind the podium like a soldier in his bunker?

Do you drone through the presentation, your voice monotone, your eyes glazed, fingers crossed, actually hoping that no one notices.

A Bad Presentation Opening

I viewed a practice presentation that purported to analyze a Walmart case.  The lead presenter was Janie.  She began speaking, and she related facts about the history of the company and its accomplishments over the past 40 years.

She spoke in monotone.  She flashed a timeline on the screen.  Little pictures and graphics highlighted her points.

I wondered what all of this might mean.

I waited for a linking thread.

Craft a superb presentation opening
Grab Your Audience with The Presentation Opening

I waited for her main point.

As the four-minute mark approached, my brow furrowed.  The linking thread had not come.

The linking thread would never come . . . it dawned on me that she had no point.  At the end of her segment, I asked a gentle question.

“Janie, what was that beginning all about?  How did your segment relate to Wal-Mart’s strategic challenges in the case at hand?”

“Those were just random facts,” she said.

“Random facts?”

“Yes!” she said brightly.

And she was quite ingenuous about it.

She had recited a litany of “random facts,” and she thought that it was an acceptable way to begin a business case presentation.  I do not say this to disparage her.  Not at all.  In fact, she later became one of my most coachable students, improving her presentation skills tremendously.

She has since progressed to graduate school.  And now she delivers powerful presentation openings.

But what could convince a student that an hodge-podge of “random facts” is acceptable at the beginning of a presentation?  Is it the notion that anything you say for a presentation opening is okay?

Let’s go over the beginning, shall we?

The Right Presentation Opening

Together, let’s craft a template beginning that you can always use, no matter what your show is about.  When you become comfortable with it, you can then modify it to suit the occasion.

You begin with your presentation opening.  Here, you present the Situation Statement.

The Situation Statement tells your audience what they will hear.  It’s the reason you and your audience are there.  What do you tell them?

The audience has gathered to hear about a problem and its proposed solution.

Or to hear of success and how it will continue.  Or to hear of failure and how it will be overcome . . . or to hear of a proposed change in strategic direction.

Don’t assume that everyone knows why you are here.  Don’t assume that they know the topic of your talk.  Ensure that they know with a powerful Situation Statement.

A powerful situation statement centers the audience – Pow!  It focuses everyone on the topic.

An Especially Powerful Situation Statement

Don’t meander into your show with chummy talk.

Don’t tip-toe into it.  Don’t be vague.  Don’t clutter your presentation opening with endless apologetics or thank yous.

What do I mean by this?  Let’s say your topic is the ToughBolt Corporation’s new marketing campaign. Do not start this way:

“Good morning, how is everyone doing?  Good.  Good!  It’s a pleasure to be here, and I’d like to thank our great board of directors for the opportunity.  I’m Dana Smith and this is my team, Bill, Joe, Mary, and Sophia.  Today, we’re planning on giving you a marketing presentation on ToughBolt Corporation’s situation.  Again, thank you for your attention and time.  We’re hoping that—”

No . . . no . . . and no.

Direct and to-the-point is best. Pow!

Try starting this way:

Craft a powerful presentation opening for energy
Especially Powerful hooks and grabbers for your presentation opening

“Today we present ToughBolt’s new marketing campaign — a campaign to regain the 6 percent market share lost in 2009 and increase our market share by another 10 percent.  A campaign to lead us into the next four quarters to result in a much stronger and competitive market position 12  months from now.”

You see?  This is not the best intro, but it’s solid.  No “random facts.”  No wasted words.

No metaphorical throat-clearing.

No backing into the presentation, and no tiptoeing.  Just an especially powerful and direct statement of the reason you are there.

Put the Pow in Power!

Now, let’s add some Pow to it.  A more colorful and arresting introductory Situation Statement might be:

“Even as we sit here today, changes in the business environment attack our firm’s competitive position three ways.  How we respond to these challenges now will determine Toughbolt’s future for good or ill . . . for survival or collapse.  Our recommended response?  Aggressive growth.

“We now present the source of those challenges, how they threaten us, and what our marketing team will do about it to retain Toughbolt’s position in the industry and to continue robust growth in market share and profitability.”

Remember in any story, there must be change.

The very reason we give a case presentation is that something has changed in the company’s fortunes.  We must explain this change.  We must craft a response to this change.  And we must front-load our intro to include our recommendation.

That is why you have assembled your team.  To explain the threat or the opportunity.  To provide your analysis.  To provide your recommendations.

Remember, put Pow into your beginning.  Leverage the opportunity when the audience is at its most alert and attentive.

Craft a Situation Statement that grabs them and doesn’t let go.

For more on crafting an especially powerful presentation opening, consult The Complete Guide to Business School Presenting.

 

The Presentation Soft Skills Myth

Business Presentation Soft Skills for Personal Competitive Advantage
Bust the presentation soft skills myth

Let’s explode the presentation soft skills myth right now.

When higher education folks label something a “soft skill,” students automatically drop that “soft skill” to the bottom of the learning priority list.

It becomes something to “pick up along the way.”  And if you don’t actually learn the “soft skill,” well . . . so what?

It is, after all, a “soft skill.”

This is hokum of the worst sort, but it’s the attitude of many young people, including my daughter, who ought to know better.  One of those “soft skills” is the set of skills required to deliver an especially powerful business presentation.

Business Presentation Soft Skills Myth

One reason that you see so many bad business presentations is this pervasive presentation soft skills myth.

These skills are apparently so “soft” that one of my former colleagues believes he can inculcate adequate presentation skill in, as he says, “30 minutes.”

Such is the myth of the soft skill.

This suggests that skill at business presenting is somehow “softer” than, say, accounting.  It therefore needs less attention or development.

It must be somehow “easier.”  It must be simply a matter of opinion.

It’s probably something that can be “picked up along the way.”

Many people believe this.  It can needlessly limit the early careers of young people, who form a wrong impression of the craft of speaking publicly.

Public Speaking – excellent public speaking – is tough.

To deliver a superb business presentation is one of the tougher tasks, because it often requires coordination with others in a kind of ballet.

The Reality of Business Presentation Skills

Adopt Especially Powerful Business Presentation Soft Skills available
Powerful Business Presentation Soft Skills can confer personal competitive advantage

And it requires practice, just like any other discipline.

But invariably, the “soft skill” label moves it down the priority list of faculty and college administrators and, hence, of the students they serve.

I can quickly gauge the attention on business presenting skills at an institution by simply watching a cross-section of presentations.

To be generous, student business presentations are usually poor across a range of dimensions.

They come across most often as pedestrian.  Many are quite bad.

But this is not to say that they are worse than what passes for presenting in the corporate world.  They’re usually as good – or as bad – as what is dished out in the “real world.”

The Great Embarrassment

The great embarrassment is that the majority of business students have untapped potential for becoming competent and especially powerful business presenters.

And yet they falter.

They never realize that potential, because they never progress out of the swamp of poor business presentation skills.

Some students pass through the business school funnel with only cursory attention to business presentation skills.  Perhaps I’m too demanding, and the degree of attention I’d like to see just isn’t possible.

But . . .

But the craft of business presenting needs only the proper focus for it to transform young people into capable and competent presenters.

And some institutions get it right.

Business Presentation Soft Skills for an Especially Powerful Personal Brand
Grab those Presentation Soft Skills, so-called, and create a powerful personal brand!

I’m blessed to serve an institution that takes business presentation skills seriously.

My school’s winning results in case competitions demonstrates this commitment to preparing business students to excel in the most-demanded skill that corporate recruiters seek.

A coterie of professors, particularly in finance, recognizes the power bestowed by sharp business presentation skills.

And they emphasize these skills far beyond the norm in most schools.

Administrators, too, insist that students pass through rigorous workshops that inculcate in students the presenting skills to last a business lifetime.

Presentation Skills = Powerful Brand

The results can be phenomenal.  Merely by exposure to the proper techniques, students gain tremendous personal career advantage.

By elevating business presentation skills to the same level of the sub-disciplines of, say, marketing, operations, or risk management, B-Schools can imbue their students and faculty with the appropriate reverence for the presentation enterprise.

One result of this is the molding of young executives who tower over their peers in terms of presenting skills.

And especially powerful business presentation skills are in high demand by corporate recruiters.

This highly refined skill of delivering stunning business presentations becomes part of a powerful and distinctive personal brand.

A brand that cannot be copied easily and so becomes part of a personal competitive advantage that can last a lifetime.

There is much to be distilled from 2500 years of recorded presentation wisdom, and we can hardly consider this treasure house of knowledge presentation soft skills.

The wisdom and power are there, waiting to be tapped.  It remains for us to seize it, explode the presentation soft skills myth, and make it our own for enhanced personal competitive advantage.

For more on especially powerful business presentation skills, consult The Complete Guide to Business School Presenting.

 

The Fallacy of “Presentation Tips”

Especially Powerful Presentations
It takes more than “Tips”

With regard to presentations and so-called “presentation tips,” I deal with two large groups of people.

For descriptive simplicity, let’s call these two groups “Natural Born” and “McTips!”

“Natural Born” and “McTips!” represent two extreme views of what it takes to become an especially powerful and superior business presenter.

Neither view is remotely accurate.  And neither group is what might be called enlightened in these matters.

Members of both groups are frustrating and irritating in their own ways and completely self-serving.

Here is why . . .

Tale of Two Errors

We often look for folks to excuse us from what, deep down, we know we ought to do, or what we can do.

If we look hard enough, we find what we search for, and excuses are extremely easy to find.  Let’s look at these two excuses that hold us back from fulfilling our potential as especially powerful presenters.

The first view would have us believe that great speakers are born with some arcane and unfathomable gift, combining talent and natural stage facility.

Especially Powerful Speaking
No, it’s not “natural born” talent

The first view would have us believe that Bill Clinton sprang from the womb declaiming that he feels our pain.

That Ronald Reagan was born orating on lower capital gains taxes.

That Oprah Winfrey began her talk show career in kindergarten.

If these great speakers were born with rarefied talent, then how might we become like them if we haven’t the genes for it?

Business Presentation Tips?

Doesn’t this sound foolish?

If the first view holds that great speakers are born with a gift, then quite logically this view leaves the rest of us to strive with middling presentation skills.

It’s an excuse for us not to persevere.  Why bother to try?

Why not, instead, hire some of these natural born speaker types to do the heavy presentation lifting?

The rest of us can skate along and pretend that we’re not actually lazy . . . or frightened . . . or disinterested . . . or unambitious.

The second view is the opposite of the first.

This “McTips!” perspective would have us believe that delivering effective presentations is a snap.

The Second View . . . Presentation Tips!

So easy, in fact, that one of my colleagues assured me confidently and with not a little hubris that he could teach his undergraduates “everything they need to know about presenting in 30 minutes.”

He also assured me that “all that other stuff you talk about is B.S.”

Has the presentation landscape changed so much that what was once taught as a fine skill is now mass-produced in 30-minute quickie sessions of speaking “tips”?

I actually saw a headline on an article that offered 10 Tips to Become a Presentation God!

Have the demands of the presentation become so weak that great presenting can be served up in McDonald’s-style kid meals . . . “You want to super-size your speaking McTips?”

Hardly.

Especially Powerful Business Presentations
McTips – Presentation Fast Food

In the 1800s, public speaking was refined to an almost-art; “elocution” was the new science/art, and departments of elocution and public speaking flourished in universities throughout the land.

In Philadelphia, on Walnut Street in fact, the National School for Elocution and Oratory became a Mecca for would-be stars of the pulpit, the stage, the bar, and the political wars in the 1890s.  It published books like this one.

On into the first decades of next century, public speech was regarded with respect and a high-skill to be mastered with much study and practice.

The fact is that despite however much we might wish otherwise, today’s PowerPoint high-tech software multi-media offerings cannot change the fundamental truth that it is still you who must deliver the presentation.

So no . . . you cannot learn “everything you need to know about presenting in 30 minutes.”

You cannot become an especially powerful presenter at the fast-food drive-in window, unless you want to ply presenting at the lowest common denominator.  Unless you want to become one of the multitude of mundane slide-readers who populate every business and law firm from New York to Nashville, from Boston to Baton Rouge, from Savannah to San Diego.

Ask yourself . . . if learning to deliver top-notch presentations is so fabulously easy, then why are 9 out of 10 presentations such awful forgettable bore-fests?  (and that’s a kind estimate).

The Third View – The Power Zone

There is a third group, and it is destined to remain small.

This group is privy to the truth, and once you learn the truth about presenting, you can never go back to viewing presentations the same way.  Consider this pop culture analogy from the 1999 film The Matrix.

In The Matrix, humans live in a world that is not what it seems. In fact, everything they believe about the world is false.  Morpheus (Lawrence Fishburn) promises to reveal the truth to Neo (Keanu Reeves) about his existence.

Morpheus offers Neo a Blue Pill and a Red Pill.  The Blue Pill returns him to his old state of ignorance.  The Red Pill reveals the secret, and once he learns it, Neo cannot return to his old life.

The process of presentation discovery is much like the red-pill/blue-pill choice that Morpheus offers to the young computer hacker Neo . . .

You take the blue pill, the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes.

Likewise, you can stop reading this article this instant – the blue pill – and return to the righteous and relaxing world of “Natural Born” or “McTips!”  Both viewpoints allow the average presenter to remain mired in mediocrity with an excuse that sounds plausible.

One perspective means you don’t try at all, while the other means you offer token effort as befits a low-level pedestrian task.

So, if you decide to take the Blue Pill, close this site and go your own way.  Bon voyage!  I wish you a hearty good-luck and Godspeed, and perhaps you will be happier for your choice.

But if you are one of the few who thinks for a moment . . .  “Hmm. What if the Professor is right?”

Then . . . Take the Red Pill

Then you can read on to the next brief paragraph – the red pill – and be forever stripped of the excuse for mediocrity.  For the truth is in the Power Zone, and once there, you will never be satisfied with your old presentation life again.

You cannot go back.

That’s the paradox, the Curse of Freedom.  It is completely within your power to seize the fruits of great presenting.  It’s your choice.

You can launch an auspicious presentation career right now, right this minute.  Or you can dismiss this site as yet another fraudulent claim to revealing secrets to you . . .  only to have it exposed as a method that requires you to actually do something.

Presentation Tips?  No way!
Choose the Red Pill and Become an Especially Powerful Presenter

A method that transforms you.

Choose the Red Pill.  Step boldly into the Power Zone.

The Power Zone is the province of the privileged few who understand the truth that anyone can become a great presenter, with the right kind of hard work and the willingness to become a great presenter.

To join this third group requires you to take on a new state of mind.

A willingness to learn about stance.  About voice.  About drama.  About gesture.  About movement.

About 100 seemingly small things that add up to an especially powerful business presentation.

If you already carry this view, that’s superb.  If you don’t . . . you can decide now to adopt it or forever be relegated to the other two groups – believing you’re not good enough, or believing you are good enough when you’re actually not.

Public presentations – great presentations – require study and practice and preparation and technique.  Not “presentation tips.”

A deep philosophical, academic, and professional history undergirds public speaking.  This history informs the very best presenters and their work.  You dismiss it only to your great loss.

No, you need not become a scholar of public speaking.

In fact, few people have that deep an interest in the subject and even fewer can claim that kind of knowledge today.

But what you can and should do is this:  Open your mind and heart to the possibilities of found treasure.

You actually can become a capable presenter.  You can become a great presenter.  When you enter the Power Zone, you are both cursed and blessed with knowledge.  This knowledge represents two sides of the same coin.

You are cursed with the knowledge that the only limitation you have is you.  You are blessed with the knowledge that you can become a good – even great – speaker.

An especially powerful presenter.

Now, you have no other real excuse.  It’s totally up to you.

For the ultimate guide to developing your personal brand as an especially powerful business presenter, CLICK HERE.

100 Things – Business Presentation Alchemy

Perhaps it’s human nature that leads us to search for singlephilos answers.

The search for the Global Solution has gone on as long as men have searched for the Philosopher’s Stone (and perhaps even longer, but not jotted down).

Likewise, this is the case for business presentations.

No Easy Way Out

We seek easy solutions, the quick fix, the “secret” to turn a drab, staid, listless presentation into one that brims with vigor, zest, and elan.

An especially powerful presentation.

Failing that, perhaps just something that can flog a bit of life into our tired efforts.

One evening, we may see a memorable, delightful, scintillating presentation.  It’s a show that engages us, that sparkles with memorable visuals and that implants core ideas and powerful notions in our minds.  A great presentation!

What made it a great presentation?

Business Presentation Alchemy
No Global Solution Exists to Create Presentation Gold

Many folks answer with one – maybe two reasons.  This is akin to medieval alchemists searching for a method to transform lead into gold.

A shortcut to wealth.

And so we contrive abstractions and unsatisfactory responses:

The speaker was interesting.

The topic was relevant and au courant.  Torn from today’s headlines!

It was the audience . . . he had a good audience!

But none of these easy answers yield something that we can actually use . . . something we can operationalize in our show.

This is because no easy answer exists.

No one reason.  No single technique.

There is no business presentation alchemy.  Except in the notion that we must get lots of things right.

The superb business presenter does 100 things right, while the bad business presenter does 100 things wrong.

What are the “100 Things?”

Is it exactly 100?

Of course not, no more than great writing consists in getting exactly 100 things right, instead of getting them wrong.

For any talk, it could be 90 things, or it could be 150 things.  Or something else.

The “100 things” trope suffices to convey that great presentations are planned and orchestrated according to set principles that can be learned, and those principles consist in proven practices.

Lots of them.

Practices that replace unthinking habits.

Especially Powerful
100 Things to Transform your Presentation

Techniques of posture, voice, syntax, gestures, topic, presentation structure, your expression, confidence, your movement . . . all of these done well or done poorly combine to yield either an especially powerful presentation . . . or a dud.

Go to Scott’s Lessons, the book that inspired and taught Abraham Lincoln as he grew into one of America’s great orators, and you will find a wealth of powerful techniques to transform even the most mundane of speakers into a champion.

More than 100 things?  Surely.

The important lesson is that great presenting is assembled from the verbal and non-verbal construction materials we select.

Lots of mistakes make for awful shows.  Getting those 100 things right yield a show that’s spectacular for no single, discernible reason.  It’s the power of synergy.

Take just one aspect of your show – the way you stand.  Have you ever thought about it?  Where you stand?  How you stand?

If you’ve never given it thought, then you’re likely doing it wrong.  To learn how to adopt the perfect (for you) stance, go here and the secret shall be revealed.  And you’ll have learned a handful of the essential 100 things to launch you on your way to presentation power.

The next step, of course, is to actually do it.  In your next presentation.

More of the 100 Things that constitute Business Presentation Alchemy here.

The Bad Business Presentation

Are Bad Presentations necessary?
Add spice to break the Law of Bad Business Presentations

Is there some law, somewhere, that dictates that business presentations must be bad?

Given the number of long, dull, pedantic, repetitious, boring, confusing – bad – presentations I see both inside and outside of the business school, I suspect there must be some common law tradition that speaks to the topic.

Bad Business Presentations are Everywhere

Bad business presentations can be a career-killer.

No one will tell you this, of course.

A conspiracy of silence surrounds bad business presentations and the people who give them.  Yet Bad Business Presentations are given everywhere, sprouting like kudzu along a North Carolina highway . . .

. . . and because they are everywhere, we think that bad business presentations must be legitimate.

They must be the norm.  They must be bad, because that’s just the way it is.

But this is heinous myth, and this myth perpetuates itself like some kind of awful oral tradition.

You see a bad business presentation that some people praise as good.  It looks like this . . .

Some Vice President from a visiting company stands in front of you, hands gripping a lectern.  He reads from slides with  dozens of bullet points taken from a written paper and pasted onto PowerPoint slides.

He alternates looking at a prepared text in front of him and turning to look at a projection screen behind him.  He rarely looks at you.

A Wasteland On the Screen

Unreadable spreadsheets appear on the screen.  Legions of tiny numbers march in cadence.

The presenter reads slide-after-slide verbatim, his head turned away from you.  You realize, finally, that he is reading the slides together with everyone in the audience.

It’s boring.

It’s unintelligible.

Bad Business Presentation
The Bad Business Presentation Wasteland

The slides are unreadable or irrelevant.

It’s a bad presentation, and you can’t remember a thing except the three texts you received during the presentation as you checked your iPhone between yawns.

You could legitimately ask yourself, “Is this all there is?”

If bad business presentations are the norm, you scratch your chin and perhaps you think “That’s not hard at all.”  I can be as bad as the next person.

Cobble Together a Few Slides

Cobble something like that together, and you think you have a business presentation.

And why wouldn’t you think that?

It seems to have all the elements:  A speaker-reader of slides (you), a PowerPoint display on the screen with writing on it, some numbers, and a five-minute time slot to fill with talk.

Bad Business Presentations are the career kiss of death
Stop giving bad business presentations!

But what you actually have is something awful.

You don’t know what you want to accomplish . . . or why.

You have no idea what you should say . . . or why.

And you don’t view yourself as benefiting from the process in any way.  Instead, you see it as something painful.

Because it is painful.

It’s a bad business presentation that is painful and awful because of the way it’s been explained to you.

Because the explanations are incomplete.  Because you never get the whole story.  Teaching you how to deliver a cogent, competent, powerful business presentation is always someone else’s job.

This can be a problem because your career often hinges on how well you can present.  And if you present badly, you needlessly handicap yourself.

I Feel Your Pain

Sure, there are “presentation”courses.  But it seems that the good folks who actually provide you some sort of presenting instruction in school are often disconnected from your business courses.

They teach you “How to give a speech” or “How to introduce yourself.”  But you don’t have the opportunity to engage in a complex group business presentation.

Oftentimes, these folks aren’t even in the business school.  They can’t show you how to incorporate business content into your presentations – things like the SWOT, value chain analysis, financial analysis, PEST, Five Forces, and such like.

And on occasion, professors in your business courses demonstrate the same malaise that plagues business at-large.

For most of your professors, presenting is secondary.  This makes sense, as each faculty has a specialty or functional discipline he or she is charged with teaching.

Business “presenting” is no one’s functional discipline.  So it goes unaddressed, orphaned to expediency and neglect.

It’s the same in the corporate world.  Your presenting woes are the same woes that scourge the American business landscape.

Boring, dull, numbing . . . all of this is equated wrongly with “serious.”  Consequently, we get the bad business presentation as the standard.

The Malaise in Corporate America

I attended a business conference on the west coast not long ago.  I had the misfortune to witness some of the worst speaking I have ever heard coupled with use of incredibly bad visuals PowerPoint visuals.

Monotone voices.

Busy slides with tiny letters.

Listeners shifting in their seats.

Motionless speakers planted behind a lectern.

Aimless and endless talking with seemingly no point.

Cramped and crowded slides.

No preparation and no practice attended these presentations.

Papers shuffling in the audience, because handouts were given prior to the talk.

This is more common than you might imagine.

Communications consultant Andy Goodman conducted major research on the issue in 2005, surveying more than 2,500 public interest professionals and asking them to evaluate their presentation viewing experiences.

The average grade public interest professionals gave to the presentations they attended was C-.  The average grade given to the visuals that respondents observed in presentations they attended was also C-.

Survey respondents were asked to recall presentations they had seen over the last few months.  They said they were more than likely to see a bad business presentation as to see an excellent one.

This is the current state of presentations in corporate America and in business schools.  Is it uniformly bleak?  No, of course not.

Glimmers of Hope . . . Gigantic Opportunity

Generalizations are just that – general in nature.

I have seen enough fine presentations to understand that, somewhere, superb instruction holds sway.  Or, at the least, young people whose early development has trained them for the stage have found their way to the business platform.

Good for them.

But for the most part, it is as I have described here.

And this opens up magnificent opportunity for you.

Now that you understand the situation and why it exists, it’s time for you to join the ranks of superior presenters.  Becoming a superior presenter means gaining incredible personal competitive advantage that is difficult to imitate.

By investing your presentations with passion, emotion, and enthusiasm, you deliver especially powerful shows with persuasive power.  Presentations that are anything but dull.  So . . .

It’s time for your debut.

Time to break the Law of Bad Business Presentations.

Interested in more on fixing bad business presentations?  Consult The Complete Guide to Business School Presenting.

Three Ps for Especially Powerful Presentations

Especially Powerful Presentations
The Three Ps of Business Presentations can greatly enhance your presentation delivery for an especially powerful presentation every time

It’s always helpful when the key words that describe your especially powerful presentation all start with the same letter.

In this case we speak of the Three Ps of Business Presentations.

The “Three Ps of Business Presenting” encompass everything you must do to deliver especially powerful presentations every time.

They are, in order . . .

Principles

          Preparation

                     Practice

If you have spent any time at all in this space, you already know about the “Seven Secrets of Power Presenting.”

Now, you might head-scratch and wonder how the “Seven Secrets” mesh with the “Three Ps of Business Presenting.”

A fair question.

For Especially Powerful Presentations

The “Principles” referred to are the Seven Secrets, the pillars of your transformation into an especially powerful presenter.

Learning and improving on the Seven dimensions of power presenting is essential to your presentation quest in a broadest sense.

You don’t improve on the seven dimensions of presenting overnight . . . it requires application and adoption of the proper habits of behavior.

This may appear intuitive, but too often I see students who appear to understand the seven secrets but do not apply them for a host of reasons.  Perhaps good reasons, in their own minds.

3 Ps of Business
You always have a choice. Choose to implement the Three Ps of Business Presenting, and you’ll find that your delivery improves immensely

And yet, the choice cripples them in their presentations.

When it comes to individual presentations, you must apply your principles.  And this means preparation.

It means practice.

Don’t assume that you know what I mean by preparation and practice, because we likely have different conceptions of both, and I’m betting you’ll like the results you get from the approach presented here.

So, settle in . . . and for the next couple of days, we will explore the Three Ps of Business Presenting and how their assiduous application can transform you into the Especially Powerful Presenter that you always knew you could be.

Stick Puppet Presenting? Upgrade to 3D!

Stick Puppet presenting
Eliminate Stick Puppet Presenting and you’re on your way to achieving personal competitive advantage

If experience is any guide for us, we can say that approximately 90 percent of our business presentations are delivered in 2-D fashion . . . stick-puppet presenting.

No, I don’t mean this literally in the sense that people become stick figures.

I mean that the typical business presentation is stripped of depth and breadth.

Stripped of humanity.  Stripped of the qualities that make it interesting, stimulating, and persuasive.

The potential richness, energy, vigor, and power that is provided by purposive movement is absent.

Crude Stick-Puppet Presenting

We are left with cutout figures, like stick puppets.  You’ve seen stick puppets.  They’re crude, flat little figures pasted onto sticks and then used in a child’s display to convey a story.

Rudimentary as it gets, the puppets shake and move up and down as someone voices dialogue from somewhere offstage.

Today’s business presentations are sometimes no better than stick-puppet presenting.  Call this the 2-D presentation.

Stick-Puppet Presenting is characterized by a zombie-like figure crouched behind a lectern, gripping its sides.

Or a speaker who reads from a laptop computer and alternately looks at a projection screen behind him, citing it verbatim.  If any movement occurs, it is unconscious swaying.  Or rocking, or nervous happy-feet dancing.

Stop stick puppet presenting for power and impact
Eliminate Stick Puppet Presentations

Perhaps there is a bit of pacing back-and-forth to fulfill some ancient advice mumbled to the speaker years earlier:  “Move around when you talk!”  And so the stick-puppet presenter wanders about the stage.

This is worse than no movement at all.  It adds one more irrelevant distractor to an already deteriorating situation.

But we want movement . . . the right kind of movement.  We want to accelerate from 2-D to 3-D presenting.  One powerful step in that direction is the addition of proper movement.

The addition of proper movement to your presentation can imbue it with energy, depth, richness, and enhanced meaning.

So in the next series of posts, we’ll analyze this component – “movement” on the stage in support of your presentation.

If you want to eliminate stick puppet presenting and receive a full-bodied explication of the transition from 2D to 3D presenting, consult The Complete Guide to Business School Presenting.

Secret #7 – Presentation Passion

Business Presentation Passion
Presentation Passion?

Do you have presentation passion?

Do you invest your topic with energy and elan, regardless of whether it’s shampoo or sugar or ship-building?

What is it that fills you with the thrill of discovery, the adrenaline of newness?

What can compare with the natural high of applying yourself to a task that excites you?

What generates those endorphins?  What brings a smile to your face involuntarily?  What furrows your brow?

Is it “world hunger?”  Or European soccer?

Is it social injustice?  Is it political theory?  Is it comic book collecting? Chess?  Numismatics?  Tennis?  Travel to exotic locations?  Helping others solve problems?

Writing essays?  Fashion design?  Financial manipulations?  Reading  and then reflecting on a good book?

What’s your passion?  Do you even have one?

Is your Presentation Passion buried?

Likely as not, your passion has been buried under a ton of necessity, the debris we call the business of life.

f you find that your passion is buried, then this is the time to rescue it as one of the most potent factors in delivering your most powerful presentations.

Once you explore your own visceral feelings, your passion, it becomes that much easier to invoke presentation passion in your show.

To exhibit genuine enthusiasm for the subjects of your shows.

Can you generate presentation passion?  Of course you can.  Will it be “artificial” passion?  Of course not.  Passion is passion is passion.

presentation passion for power and impact
Especially Powerful Presentations all exhibit Presentation Passion

Unless you have passion for a subject and demonstrate that passion, you will always be at a disadvantage with respect to those who do.

If you are in competition with several other teams pitching a product or service to a company for millions of dollars – and there is no noteworthy difference in the quality or price of the service – then how does the potential customer decide?

On passion.

If he sees a real passion for the work in one team, if he feels the energy of a team driven to success and truly excited about the offering, don’t you think he’ll be inclined to the team that stirs his emotions?  The team that makes him see possibilities?

The team that helps him visualize a glorious future?

The team that shares his love and passion for his product or service and sees in you a shared passion for achieving something special in partnership?

Reread the previous paragraph, because it encapsulates so much of the presentation passion that is absent in presentations today, and so much of what is needed.

Centuries of Presentation Passion

Passion has served as a crucial element in verbal communication for centuries.  Here are two of my favorite quotations on its power:

“True emotional freedom is the only door by which you may enter the hearts of your hearers.”

            Brees and Kelley, 1931 

 “Earnestness is the secret of success in any department of life. It is only the earnest man who wins his cause.”

           S.S. Curry, 1895

Recognize in yourself the capacity for passion.  Recognize that you have the wherewithal to embrace even the most staid material, the “dullest” project.

Remember always that it is you who make it better.  You who invest it with excitement.

You are the alchemist.

Many times you hear an “interesting” presentation about an “interesting” topic.  It’s well-done, and it engaged you.

And you wonder why you never seem to get the “interesting” projects.

It’s your job to make it interesting

Have you ever admitted to yourself that you might be the missing ingredient?  That perhaps it is your task to invest a project with interest and zest?

That what makes a project “interesting” is not the topic . . . but rather the interaction between material and presenter.

Ultimately, it is your task to transform a “case” or business situation into an interesting and cogent presentation.  It’s your task to find the key elements of strategic significance and then to dramatize those elements in such a way that the audience is moved in powerful and significant ways.

And you don’t need an “interesting” case to do it.

You just need presentation passion.  More on how to develop especially powerful presentation passion here.

Secret #6 – Presentation Appearance

Professional Appearance
Presentation Appearance Matters

Let’s move from the realm of what you do and say in front of your audience to the realm of how you actually appear to your audience – presentation appearance.

Likewise, let’s immediately dismiss the notion that “it doesn’t matter what I look like . . . it’s the message that counts.”

In a word . . . no.

This is so wrong-headed and juvenile that you can turn this to immediate advantage.  Adopt the exact opposite perspective right now to achieve incredible presentation competitive advantage.

But I’d wager that most folks your age won’t, particularly those stuck in liberal arts, for better or worse.

Much more dramatic to strike a pose and deliver a mythic blow for “individuality” than to conform to society’s diktats, eh?

Well, let those folks strike their blows while you spiff yourself up for your presentations, both in public and in private job interviews, and gain a superior competitive advantage.

The Upshot – Presentation Appearance

Here is the bottom line.  Your appearance matters a great deal, like it or not, and it is up to us to dress and groom appropriate to the occasion and appropriate to our personal brand and the message we want to send.

Presentation Appearance
Presentation Appearance is about setting yourself apart . . . in a way that sells yourself and your ideas to others

“Slob cool” may fly in college – and I stress may – but it garners only contempt outside the friendly confines of the local student activities center and fraternity house.

Is that “fair?”

It certainly is fair.

You may not like it.  It may clang upon your youthful sensibilities.

Tough.

You’re on display in front of a group of buyers.  They want to know if your message is credible.  Your appearance conveys important cues to your audience.  It conveys one of two chief messages, with no room to maneuver between them.

First, your appearance telegraphs to your audience that you are:  sharp, focused, detailed, careful, bold, competent, prudent, innovative, loyal, energetic . . .

or . . .

Your appearance telegraphs to your audience that you are:  slow, sloppy, careless, inefficient, incompetent, weak, mercenary, stupid.

Presentation Appearance
Presentation Appearance is Part of Your Brand

Moreover, you may never know when you are actually auditioning for your next job.

That presentation you decided to “wing” with half-baked preparation and delivered in a wrinkled suit might have held in the audience a human resource professional recommended to you by a friend.

But you blew the deal.  Without even knowing it.

Think.  How many powerful people mentally cross you off their list because of your haphazard, careless appearance?

How many opportunities pass you by?

How many great connections do you forfeit?

Your Choice . . . Choose Well

Granted, it’s up to your discretion to dress in the first wrinkled shirt you pull from the laundry basket, but recognize that you may be paying a price without even knowing it.

Your appearance on the stage contributes or detracts from your message.  So, as a general rule, you should dress one half-step above the audience to convey a seriousness of purpose.  For instance, if the audience is dressed in business casual (sports coat and tie), you dress in a suit.  Simple.

Presentation Appearance
Powerful Presentation Appearance conveys a Powerful Message

But beyond your presentation, you are always on-stage.

You are always auditioning.

And you are creating your personal brand one wrinkled shirt at a time, one exposed pair of boxers at a time.

Or . . . clean, professional, sober, serious, decisive, thoughtful, and bold.

Personal appearance overlaps into the area of personal branding, which is beyond the scope of this space, but two books I recommend to aid you in your quest for appearance enhancement are You, Inc. and The Brand Called You.

Both of these books are worth the price and filled with stellar advice to propel you into delivering Especially Powerful Presentations enhanced by a superb presentation appearance.

 

Secret #4 – Presentation Drama

Especially Powerful Presentation Drama
Presentation Drama

Class had ended, and I was giving final feedback for a group that had just presented their business case and did so without presentation drama.

Not a bad group presentation by any means, but individual students needed work, and I like to give advice that young folks can carry with them beyond the classroom and on into the workaday world.

Not just advice, mind you, but nuggets that can confer personal competitive advantage for a lifetime.

As I briefed the presenters, a colleague entered the classroom and stood by, listening in.  He’s a smart man.  I respect him for his knowledge of finance.

A curious fellow, too.

Presentation Drama?

He took in my feedback as I advised students to eliminate a verbal gaffe called the “rising line” or the “verbal up-tic,” as I call it.  I was demonstrating this awful turn of voice.

The Verbal Up-tic or “uptalk” as it is sometimes called, is a verbal pathology that afflicts at least 50 percent of young presenters and is manifested by transforming simple statements of fact into questions.  The Brits call this the “Moronic Interrogative,” and you can probably guess that it is not a compliment.

By eliminating this awful verbal tic, you take a giant step toward presenting excellence.

My students packed up and left, and my colleague stepped up beside me.

Presentation Drama
Add Presentation Drama for More Power

“Well!  All this drama!  It looks and sounds like drama class.”

By now, I’m accustomed to the raised eyebrow of colleagues who look askance at some of the techniques I advocate.  It goes with the territory.  There is, after all, a kind of lock-step sameness in the faculty view of business presentations.

Deviations from the barebones structure are not appreciated nor are they recognized for the value they can add.

“You could well say that, Roger . . . there’s a big helping of drama here.  It’s much like putting on a show.  It’s why I call my presentations ‘shows’ and my students my ‘show-people.’”

Because this, in essence, is what visual and verbal communication is all about and how it differs drastically from written work.

“Showing”

It’s no accident that I use the word “show.”  This is what we do when we give a presentation . . . when we present.  We don’t deliver a presentation; we present.

The presentation is not something behind you on a screen.  The presentation is not on a whiteboard or butcher paper.  It’s not on a flip chart.

The presentation is you.

A large part of you is how you express yourself – your presence, your expression.  We are at our best when we incorporate presentation drama into our projects, and this is the catalyst that provides the grist for our expression and enthusiasm.

By drama, I do not mean the phony excitement and angst of “relationships” gone wrong, the depression of being brought low by a downer “text,” the anxiety of the “drama queen” or the pomposity of “King Drama.”

I mean the “dramatic situation.”

Life.  Variety.  Intensity.  Color.

You have drama inherent in any situation where there is conflict or the potential for conflict.

We in business, engaged as we are in competing to provide goods and services to our customers, are blessed with dramatic situations.

Business cases are chock full of drama – conflict, suspense, turning points, great decisions.  You simply must learn to recognize them and to bring them out.  It does not mean exaggerated behavior during your presentation, as noted by one of my favorite Speaking Masters of all time, Grenville Kleiser:

This is not a recommendation of paroxysms of feeling, wild gesticulation, tearing and combing of the hair with the fingers, violent pacing up and down the platform, and other manifestations of old-style oratory, happily now obsolete, but rather to suggest a power which, when properly used, will give life, variety, intensity, and color to the spoken message.

Life.  Variety.  Intensity.  Color.  These are what you strive for.

This theatrical aspect of presenting can, in theory, surely be overdone.  But given the staid status of business presenting, the danger of this in business presentations is nil.

I never see overdone business presentations, but I’d surely welcome one.

You can harness dramatic techniques to your business presenting style, and a number of books delve into this.  One of the finest books available on the subject is Ken Howard’s Act Natural, and I strongly urge its purchase if you are serious about taking your presenting power to a whole new level by incorporating presentation drama.

The speaking secret of expression is an advantage that should be yours and not just restricted as a privilege for those toiling in the theater or in film.

Remember that you have incredible power at your disposal in the form of expression that makes use of drama.

A curl of the lip.

A raise of one eyebrow.

Sincere furrows in the forehead.

A smile.

Speaking Master Joseph Mosher gave us one key secret to expression in 1928, and we would be wise to recognize his observation of the importance of the mouth and eyes.

[T]here is no one element of gesture which furnishes as unmistakable and effective an indication of the speaker’s thought and feeling as does the expression of the mouth and eyes.  The firm-set mouth and flashing eye speak more clearly than a torrent of words; the smile is as good as, or better than, a sentence in indicating good humor; the sneering lip, the upraised brow, or the scowl need no verbal commentary.

The secret power of presentation drama is yours for the taking.  You need only seize it to develop an especially powerful presentation.

Secret #3 – Powerful Presentation Gesture

What is presentation gesture, and why do we worry about it at all?

It’s nothing more than an add-on, right?  Something perhaps nice to have, but unessential to the point of our presentation.

Presentation Gesture
Incorporate Especially Powerful Presentation Gesture for Competitive Advantage

The fact is that you cannot separate sincerity from your appearance.  You can’t disaggregate movement from your inflection.  From your volume.

From your nuance.

And you cannot separate your words from gesture.

So let’s add the power of gesture to our words to achieve superior messaging.

What’s a Presentation Gesture?

A wave of the hand.

A snap of the finger.

A stride across the stage with arms outstretched to either side.

A scratch of the chin.

Crossed arms.

An accusatory finger.

A balled fist at the proper moment.

These are all gestures that can either enhance or destroy your presentation.  Destroy your presentation.

Professional presentation coaches understand that most of the information transmitted in a show is visual.  This is a result of the presence of the speaker.

Presentation Gesture
What Kind of Presentation Gesture?

An audio recording of a talk is not nearly as powerful as an actual live presentation.  Executive coach Lynda Paulson is spot-on when she notes the power of gestures to persuade an audience . . . or to alienate an audience, because “at least 85 percent of what we communicate in speaking is non-verbal.  It’s what people see in our eyes, in our movements and in our actions.”

Whether the percentage is accurate or not, undoubtedly, gestures provide energy, and accent.

They add power, emphasis, and meaning to our words.

Throughout the history of public speaking, the finest communicators have known the importance of the proper gesture at the proper time.

Especially Powerful Presentation Mastery

Entire books, in fact, have been written about gesture and the power it can bestow.  But most of this knowledge resides in the recesses of libraries waiting to be rediscovered.  See, for example, Edward Amherst Ott’s classic 1902 book How to Gesture.

Gesture is too important to leave to chance.  Certainly too important to dismiss with the airy “move around when you talk.”  Let’s understand exactly what it means.

In 1928, Joseph Mosher defined gesture in a way that guides us even today:  “Gesture may be broadly defined as visible expression, that is, any posture or movement of the head, face, body, limbs or hands, which aids the speaker in conveying his message by appealing to the eye.”

Gesture in your presentation should be natural. It flows from the meaning of your words and the meaning you wish to convey with your words.

We never gesture without reason or a point to make.  Typically, the emotion and energy in a talk leads us to gesture.

Without emotion, gesture is mechanical.  It’s false.  It feels and looks artificial.

Communicating Without Words

Presentation Gesture is part of our repertoire of non-verbal communication.  You have many arrows in the quiver of gesture from which to choose.  They can imbue your presentation with power.

On rare occasion, can imbue your presentation with majesty of epic proportions.

Yes, “majesty of epic proportions.”

Especially Powerful Presentation Gesture
The Power of Presentation Gesture is always underestimated

For if you do not begin to think in grand, expansive terms about yourself and your career, you will remain mired in the mud.  Stuck at the bottom.

Proper gesture increases your talk’s power and lends emphasis to your words.

In fact, gesture is essential to take your presentation to a superior level, a level far above the mundane.  You limit yourself if you do not gesture effectively as you present.

As with every craft, there is a correct way to gesture . . . and a wrong way.  Without a clear notion of how gesture can enhance our presentations, we are left with aimless ejaculations that can distract and leech away the power of our message and the audience’s confidence in our competence.

Accordingly, here are several of the more common examples of bad gesturing involving just your fingers.  These are so common that I cannot but believe that someone, somewhere is training folks in these oddities, and it’s the equivalent of self-sabotage.

Control Those Fingers!

Under no circumstances engage in “finger play.”

This is a habit many people develop unconsciously as they try to discover what to do with their hands.  You know you should do something with your appendages, but no one has told you what.  So you develop these unconscious motions.

Many different activities come under the heading of “finger play.”

Tugging at your fingers. I suspect that we all carry a “finger-tugging” gene embedded deep in our DNA that is suppressed only with difficulty.

Bending your fingers back in odd manner. This is a ubiquitous movement, universally practiced. It consists of grasping the fingers and bending them back, as if counting something, and then holding them there for a spell. It’s almost a finger-tug, but more pronounced.

Waving your hands around with floppy wrist movement. This is not only distracting, but the wobbly wrist action creates a perception of weakness and uncertainty.

Simply by eliminating these commonplace pathologies from your own presenting, you strengthen by subtraction.

The Power of Presentation Gesture

Why would you want to “gesture?”  Aren’t your words enough?

To add force to your points. To demonstrate honesty, decisiveness, humility, boldness, even fear.  A motion toward the door, a shrug, a lifted eyebrow – what words can equal these gestures?

While its range is limited, gesture carries powerful meaning.  It should carry powerful meaning; this form of nonverbal language predates spoken language.  Said James Winans in 1915:

Gesture, within its limitations, is an unmistakable language, and is understood by men of all races and tongues. Gesture is our most instinctive language; at least it goes back to the beginning of all communication when the race, still lacking articulate speech, could express only through the tones of inarticulate sounds and through movements.

Imagine the powerful communication you attain when, at the proper moment, your voice, your gestures, your movement, and your expressions combine.

You attain a powerful communication moment when your voice, your gestures, your movement, and your expressions align with the message and your visual aids to wash over your audience, suffusing them with emotion and energy.  Be spare with your gestures and be direct.  Make them count.

Look for more detailed analysis on the gestures available to you in this space in coming days.

Next up . . . Secret #4

Secret #1 (Part 2) – Your Ready Position

An especially powerful ready position
Your Ready Position

Your Ready Position.

Your ready position is the default stance you assume when giving your talk, when not emphasizing a point with movement and gesture.

Think a moment about how you stand while you give your talk.

I refer to the time when you’re not moving about the stage to emphasize this or that point.

This especially powerful ready position is your anchor, your life preserver in a storm. Your safe harbor.

Powerful . . . Confident . . . In command

When you stride to the stage, move to the command position in front of the lectern and facing the crowd.

Now, plant yourself as you would a paving stone in a garden.  Plant yourself firmly, as a stone, with feet shoulder-width apart, weight evenly distributed, shoulders squared.  Plant yourself as a deeply rooted Redwood.

Do not slouch or put more weight on one foot than on the other.  Point your toes slightly outward.  Neither slump, nor stiffen. Shoulders back, head up, expectant.

Do not allow your head to settle down betwixt your collar bones. This compresses your neck like a collapsed concertina.   It cramps your voice box and cuts the flow of air that you need to speak.

At this point, let your hands hang loosely at your sides . . . (in a moment, we’ll give you something to do with your hands).

Walking and pointing and looking and eye-contact?  Forget it for now.

Forget it all for now.

First, you must seize control of yourself and adopt your strong, basic stance and make it your habit.

You must control all of those little tics and habits and nervous gestures that leech the strength from your presentation.  The tics and habits that telegraph your nervousness and lack of confidence.

What tics and habits, you say?  Every young presenter has at least some of them and the ready position can help remedy the following pathologies.

Do Not cross your leg in front of you while you balance on the other.  This “standing cross” is more prevalent, for some reason, among female presenters than among males.  Some males have this habit as well.  This is a particularly debilitating movement from both the standpoint of the audience and for you.  It projects instability.  And it makes you feel unstable.

Do Not cock your hip to one side – this is called a “hip-shot.”  Again, this action undermines your foundation.  This hip-shot posture degrades your presentation in multiple ways.  It shouts nonchalance.  It denotes disinterest and impatience.  It cries out to the audience a breezy bar demeanor that is completely at odds with the spoken message you want to convey.

Do Not engage in little choppy steps.  This side-to-side dance is common.  It telegraphs nervousness.

Do Not slump your shoulders.  Few things project lack of confidence like rounded shoulders.  Slumping shoulders can be a reflexive response to nervousness that leads to a “closed body position.”

Again.  Stand in one place, your feet comfortably shoulder-width apart, toes slightly pointed outward.  Arms at your sides.

Your Foundation – Your Ready Position

Your goal at this point is to maintain a solid physical foundation.  To project an image of confidence to the audience and to imbue yourself with confidence in point of fact.  You begin to do this with your stance – solid and confident.

Now here is the most important guidance for your Foundation “Ready” position.

Stand as described, and place your left hand in your pants pocket, out of the way.  This position should be your default position.  Putting the hand in your pocket gets it out of the way and keeps you out of trouble.  Moreover, it projects confidence.

If you have no pocket, ease your left hand a bit behind you and to the side.  No, not in a military posture, but enough to disengage it.  If you are left-handed, of course disengage your right hand.

And, no, it is not “unprofessional.”  This position carries a multitude of positives and no negatives.  You never go wrong with this position.

It imbues you with confidence and keeps you copacetic.  To your audience, it projects competence, confidence, reassurance, and sobriety:  “Here is someone who knows his/her stuff.”

This is your Ready Position.

Especially Powerful Ready Position
Your Ready Position Communicates Power

Everything else you do flows from this position.  Practice your two-minute talk from this position and do not move.

Stop!

Stop and think.  When you are ready to make a point that is crucial to your thesis . . .  When you are ready to shift subjects or major ideas . . . then

Then, step to the left while addressing the people on the left flank. Talk to them.  Then, step to the right and address those on your right.  Hold open your hands, palms up.  Walk toward your audience a step or two. Look them in the eyes. Speak to individuals.

Then, step back to the center and retake your ready position.

Let your movements emphasize your points. When you gesture to a portion of the audience, step toward them in a kind of supplication.

And always always, always go back to the ready postion.  I have seen dozens of young speakers transformed into capable, confident speakers by virtue of this alone.

How is that possible?  By removing the doubt associated with “How will I stand.”

This powerful and stable ready position imbues you with confidence, your first step toward building positive energy within yourself.

The Ready Position — it’s your safe harbor in a sea of presentation uncertainty.

7 Secrets of Especially Powerful Presentations

Especially Powerful Presentations
The Secrets of Especially Powerful Presentations are right here

Could there be anything more tantalizing than especially powerful presentation secrets?

Because everyone loves secrets.

Dark secrets.

Sweet secrets.

Secrets to tickle the fancy.  Secrets to gain the upper hand.

And not just one secret . . . but seven of them!

 7 Secrets of Power Presenting

Today we launch the seven secrets of especially powerful presenting.  These 7 Secrets promise to launch you to personal competitive advantage in an ever more challenging job market.

Especially powerful presentation techniques are coming to you over the next two weeks, one every-other-day, right here in your Especially Powerful Presentations Blog.

Have these secrets heretofore been hidden from you?

They certainly don’t appear in your business communication textbooks.  Face it . . . has anything good ever come out of a business communication textbook?

So where do these secrets come from?

They reside in the collective wisdom of more than 2,500 years of history.  This is the link that you share with every great speaker that history has seen fit to remember – you share their humanity.  And this is why their secrets speak to us across the mists of time.

Cicero in 50 BC?

You in 2015 AD?

More than two millennia separate you from the Roman Republic’s greatest orator, so what could you possibly have in common with a man half-a-world away and 2,000 years ago?

Here’s the link

Especially Powerful Presentations
History is Filled with Especially Powerful Presentations

Perhaps Cicero spoke to the Roman Senate during the last days of the Roman Republic, while you now speak to your Business Capstone class with PowerPoint on the screen behind you . . . but you both share a core necessity.

You share the necessity to convince your audience by using a handful of reliable tools that have not changed in two thousand years.

For our purposes, the greatest orators in history are still alive with respect to their techniques, their tools, their words, and their abilities to sway audiences.

Demosthenes

Cicero

Quintilian

Patrick Henry

Frederick Douglass

William Jennings Bryan

Daniel Webster

Abraham Lincoln

What could these long-gone people possibly say to you to help you become a superior presenter here in the 21st Century?

All of these orators and many more utilized the highly refined and powerful secrets of elocution, declamation, debate, and oratory to command the stage and to sway audiences.  They were the superior presenters of their day.

Their techniques and tools comprise the 7 Secrets of Especially Powerful Presentations.

Tools of the Best

The best speakers of the past 50 years use and have used these Secrets – Bill Clinton, Ronald Reagan, Oprah Winfrey, Barack Obama, Steve Jobs, John F. Kennedy, Malcolm X, Martin Luther King.

They don’t announce that they’re using secret techniques and tricks of the trade, of course.  They wouldn’t be secrets any longer.

So they let you believe that they were gifted with special talents.

Not a chance.  Techniques, practice, personal branding . . . and 7 Secrets.

Especially Powerful Presentation Techniques
An Especially Powerful Presentation is not the exclusive province of the famous

You begin to learn these Seven Secrets over the next 14 days.

They are the secrets utilized by every great orator until the age of television, radio, and the computer rendered them lost to the vast majority of us.

They faded from use, supplanted by technology in the mistaken belief that technology had rendered you, the presenter, superfluous.

And so presenting as a skill has withered.  Until now.

These secrets do not appear in today’s textbooks, and they appear only in partial form in many trade books.  Many students don’t even know about them.  They believe that great presenting is alchemy, magic, or a product of superior talent.

Many don’t reach the point at which you read these words right now.  Many who read these words this second sneer at them with a world-weary sigh.

But a tiny minority reads on.

A tiny minority will join me tomorrow, and the next two weeks . . .

And that select few will begin to acquire the power, dexterity, energy, and charisma to grow into a bold presenter – at home on the stage, at ease with yourself, and facile with the material.  You will become a fabulous business presenter.

And you will acquire personal competitive advantage to last a lifetime.

With each post, the door opens on a new Secret, and you are presented with a challenge.

Master these Seven Secrets, which form the Seven Pillars of your personal speaking platform, and you will soar higher in the business world than you possibly could have imagined.  And your career will soar farther and faster than you ever thought possible.

I hope that you are in that tiny minority that continues to read.

Let’s meet here in a couple of days for Secret #1.

Best Business Presentation Books of the Year!

One of the Best Presentation books of 2013
Best Business Presentation Books

It occurred to me to compile a list of the best business presentation books for readers of this blog so as to launch an especially powerful new year.

It’s really an obvious exercise, isn’t it?

“Best of” lists are always popular.

And could be better than a compendium of the best books chock full of presentation wisdom to hone our skill set?

Great advice to lift our presentation to what we all sometimes refer to as “the next level.”

And then the equally obvious thought occurred to me – that list already exists.

The Best Business Presentation Books

In fact, I’m certain that several lists are already out there making the rounds.

And so I do the next best thing in this space . . .

I’ve sifted through I offer you a take from a fellow by the name of Dan Roam.  Earlier this year, Dan offered his own perspective on what makes for great presentations, and I share that with you here.

I’m a fan of anyone who wants to improve our public speaking skills and does so in an entertaining and accessible way.  Dan does this well, so have a look . . . and consider his recommendations on the best business presentation books!

Yes, you can learn something about business presenting from a book.

Quite a bit, actually.

The trick is to find the right book.

Top 3 Best Business Presentation Books

My personal favorites are Presenting to Win, by Jerry Weissman and Slide:ology, by Nancy Duarte, The Story Factor, by Annette Simmons.

These three books, for me, capture the spirit, the art, and the craft of especially powerful business presenting.

They advocate change.

You must actually change the way your deliver your presentations in ways that, at first, may discomfort you.  This should be an obvious point, but it escapes many folks.

We say we want to improve, but almost all of us really want to keep on doing what we’re already doing . . . and be told that it’s fine.

But if our presenting is unsatisfactory, then we really must change.

And these are changes that you must accept to become an especially powerful business presenter.

Best Presentation Books for 2013
Best Presentation Books . . . this one on PowerPoint Slides

The Story Factor, in particular, is strong in transforming your presentations into sturdy narratives that capture an audience and propel your listeners to action.  Consult Annette Simmons for deep learning about the power of storytelling.

A fourth book does not appear on the list.  Actually, it does, but only in a modified form.  This is Dale Carnegie’s The Quick and Easy Way to Effective Speaking.  This is an “updated” version of his classic from mid-way the last century Public Speaking and Influencing Men in Business.  In my view, the update strips much useful material from the book, and so I prefer the original.

You can find dozens of copies of the original classic for sale on ebay.  This, in my opinion, is the most useful public speaking book ever penned.

Best Business Presentation books
Best Presentation Book on Storytelling

If I were forced to choose one . . . this would be it.  And My Book?

My own The Complete Guide to Business School Presenting, does not appear on any list of best business presentation books, and I’m sure that’s just an oversight.

And so here I offer the most generous and self-aggrandizing interpretation possible . . . it just hasn’t circulated among the cognoscenti nearly enough to have created a buzz-worthy impact.

I know that you, as do I, eagerly await its appearance on next year’s “Best of” list.

Forward to 2015 . . . may you feel especially powerful and experience only good gestalt!

Business Scrooge? Not a Chance!

No such thing as business scroogeWhen asked if the university stifles writers, Flannery O’Conner quipped that the university unfortunately doesn’t stifle enough of them.

Indeed.

My naturally autocratic tendencies, which have held me back in the literary world for years, compel me constantly to cast a pall on the enthusiasms of my young charges.

To stifle the urge to ponderous first-person narratives sourced from an uncomfortable chair at an outdoor bistro on the Champs-Élysées.

To replace such pedestrian visions from well-worn paths with clarity and precision and vision of things and places never once visited.

At this time of year, such endeavor might be considered . . . Scrooge-like.

But no.  You won’t find Scrooge in the Business School.  There is no such thing as a Business Scrooge.

Scrooge is commonplace, but not here.

It’s Time for Mind-Clearing

This is about shaking off the bad habits learned over in the liberal arts college . . . about clearing the mind . . . scattering gnat-like notions to the winds . . .

Accordingly, as a business school professor, I urge my students to dispense with their fanciful flights picked up in undisciplined liberal arts courses.  To dispense with the bad and the ugly . . . and to embrace the good.

In class, my students look at me, expectantly.  Yes, we’re here – in class – now:

“You remember those idyllic scenes conjured by your imagination, back when you were young and unjaded?  High school seniors . . . or even freshmen here in university?  When college had its sheen?”

I roam the floor, the space in front of the rows of desks with their internet connections.

“Remember those scenes of professors and students out on the lawn under a late summer sun, students sitting cross-legged, perhaps chewing on blades of grass?  Your kindly bearded professor, a tam resting upon his head, gesturing grandly while reciting something beautiful?

“Perhaps a passage from Faulkner?  Perhaps a trope from Camus. Or verse from an angry beat poet?  The occasional angry finger-point at the business school with all its philistinism?  The house of Business Scrooge?”

One student speaks up.

“I saw a group out theThere's no Business Scrooge . . . but plenty of pinched brows in liberal artsre last spring!  Why can’t we do that?”

“Because it’s winter now, of course.  But wouldn’t that be nice,” I respond.

Nods around the room.

Broad smiles.

“No, it would not be nice,” I say.  “That’s not genuine.  It’s not authentic.  Just actors performing for touring visitors and posing for publicity shots.  College isn’t like that.  There is no authentic college of your dreams waiting for you to discover.  Remember the lesson of Oliver Wendell Douglas.”

“Who?”

“Oliver . . . Wendell . . . Douglas.”

I’m concerned at this lack of essential preparatory knowledge of the modern college student at a major university.

Search for the Authentic

“The star of Green Acres, the greatest television show of all time.  Don’t you watch Nickelodeon or TV Land?  See Youtube.”

Green Acres.  I explain.

It was really an allegory, a metaphor for our time.

Mr. Douglas was forever in search of the authentic.  He had an idyllic conception of the rural experience.  He abandoned his big city lawyer’s life in a quest for authentic Americana.

Instead, Mr. Douglas found a bizarre world populated by characters that could have been confected by Stephen King.

Hank Kimball.The business scrooge myth

Mr. Haney.

Sam Drucker.

Eb.

Frank Ziffle.

Everyone was an actor in a surreal drama staged for the benefit of Mr. Douglas’s dreams of the authentic rural life.

The unifying theme of the show was Sam Drucker’s general store, where many of the crucial insights were revealed.  Rural folk did not use oil lamps, “’cause we all got ’lectricity.”  The barrel in Sam Drucker’s general store was filled with plastic pickles.

The store was a magical place for Mr. Douglas, a crossroads for many of the strange characters who nettled him so naughtily.  For the most part, they gave Mr. Douglas exactly what he wanted to see, because in the immortal words of Sam Drucker:  “City folks seem to expect it.”

The idyllic outdoor-on-the-grass-communing-with-nature-scene.

Students seem to expect it.

High Expectations

Expectations that inevitably collapse under the weight of real challenges, real work . . . and in the process of genuine labor, a true generosity of spirit takes root.

“I suppose that no one in this classroom has seen Star Trek II: Wrath of Khan?  And if you have, I’m betting you completely missed the theme of Jeremy Bentham’s philosophy of Utilitarianism expressed by Spock throughout the film.  Never mind the obvious references to Melville’s Moby Dick?”

“Is this class Global Strategic Management, Professor?”

Again, those naturally autocratic tendencies assert themselves.

“This class is what it isBusiness Scrooge?,” not unmindful of the evasiveness.  “And it is not about outdoor-on-the-grass-communing-with-nature instruction.  It’s about  . . authentic.”

I snap my fingers.

“How many people here believe in this . . . this muse?”

Silence.  No movement.

“You know.  This writing trope.  This muse.

Anyone ever heard of this muse?  Don’t hide from me.  I know you were exposed to this . . . this muse over in that heinous liberal arts college.”

Hands begin to go up.  Cautious hands.  More hands than I expect.  More hands than are comfortable.

Time to disabuse them, time to explode their fantasies.

“There is no muse.”

A simple declarative sentence, but with the unsentimental power and imperious grandeur of a Thomas Carlyle proclamation.

Puzzled looks.  A few of them distraught.  Then, anger.

“But there is.  There’s a muse . . . there is!”

“Humbug!  There is no muse!  Get that Birkenstock notion out of your callow head.”

“But my English prof said—”

“Your English prof is teaching because no one publishes her bad novels and because she cannot earn a living foisting this muse-myth on folks who live and breathe and work and play in the real world.  People who build bridges, harvest corn, make tires, feed hormones to beef, fly you home over holiday break, and who serve you every day at the 7-ll.  People who pay taxes and die.”

Gasp.

The myth of business scrooge

“You must know only one thing.”

My voice drops low, just above a whisper, and I lean forward.

Pause.

“You must know only one thing.”

The students sense something profound coming.  They won’t be disappointed.

“Yes, there is a muse . . . I am your muse.”

I smile.  A benevolent smile.  I see several people actually taking notes, writing this down.

The Muse Whispers “There is No Business Scrooge”

“I am on your shoulder whispering to you in those moments when you lack inspiration.  I am your solution to the blank computer screen.”

My voice rises, I lean back and spread my hands wide, just as I have seen evangelicals do when working a crowd.

“I am the muse, the answer to your writer’s block and the source of your inspiration.”

Titters of laughter ripple through the room, and I scowl.

“You think I’m joking . . . that this is a joke?”

I pace like a panther, my hands clasped behind my back.  I stalk the room, the entire space in front of the classroom and right in front of the giant PowerPoint projection screen.

I stop and face them, squaring my shoulders and flexing my jaw.

“I want you to remember that one thing when you’re up at night and time is trickling by, and you have an assignment but no ideas and no hope . . . .”

They are silent, and they watch me.

The Incantation . . .

“I will perch on your shoulder, and I will whisper to you just four words.  I want you to remember those four words.  Just four little words – just five little syllables.

They are magic words!

An incantation!

A mantra to warm you on those cold nights bereft of imagination, as you trek that barren wasteland of words without order, without discipline, without a point.”

I have their attention now.  They are rapt.

Will I win them over this time?  Can I break through?  Can I help them make the leap from soaring idealism to mundane responsibility?

“Remember these words:  Love … the … Value … Chain!”

Groans.

They’ve heard this before.  They sound disappointed.  Cheated.

So many fail to see the beauty of disaggregating the firm into its functional components.  The analytic precision it provides, the world of discovery that it opens up!  So many stop short of making that final connection . . . except this time . . .

“I love the value chain, Professor!”

“Really?”

I’m skeptical, jaded.  I search for signs of duplicity.  But detect only enthusiasm.

“Which part of the value chain do you feel most strongly about?”

“Since I’m chronologically oriented, Professor, I’m partial to Inbound Logistics!”

There is a general murmuring and uneasiness in the class.  Inbound logistics?

I nod sagely.  “That’s fine, MBusiness Scrooges. Zapata.  It’s okay to privilege one segment of the value chain over another, if it gives you the key to identifying competitive advantage!”

A hand shoots up and a voice cries out before I can acknowledge it.

Operations!  That’s the ticket for me.”

And yet another!

After sale Service!” a voice in the back calls out.  “Professor, Customer Relationship Management has a symmetry and logic about it that outstrips anything we touched on in my basic philosophy courses!”

The dam had finally burst, and the classroom buzzed with talk of core competencies, competitive analysis, environmental scans, core products, strategy formulation processes, Five Forces analysis, and competitive advantage!

They are convinced – finally – that strategy and value chain analysis can be an art.

I even say positive things about accounting and accountants, observing that there is a bit of art and flair and imagination necessary to produce a product desired by the employer . . . or patron.  Think of Michelangelo painting the Sistine Chapel for his patron.

The Value Chain!  Inbound logistics, Operations, Outbound logistics, Sales and Marketing, and Service.

If ever there were a time for sentimentality and outright weeping, this was it!  For this is the key to wealth creation and the bettering of people’s lives in a thousand different ways.

It’s our cornucopia, the secret that has propelled civilization from the Renaissance to the Age of Google.

But then . . .

But then, one of the most staid literary conventions of all time reared its ugly head.  Yes, one of the worst literary devices known to fictioneers.

I woke up.

I awoke from a dream.

A Sweet, Impossible Dream

It was nothing but a sweet dream.  Students excited at the prospect of writing a paper on value chain analysis . . . on identifying a company’s core competency and developing a strategic plan to gain sustained competitive advantage based on that competency . . . students who loved the value chain . . . who could see the art and creativity demanded of the accountant and financial manager.

Who could see the beauty in efficient operations management.

Who would strive for efficiency because it was the right thing to do!

It was all a sweet dream.

cruel dream.

I awoke to a cold, winter world where idealistic students still sleepwalk and irresponsible students still party and wiseacre students still wisecrack with a tiresome world-weariness and faux freshness.  Who write with an undisciplined lackadaisical casualness that drives me to distraction.

It is the little things that do this.

I close my eyes and maybe . . . perhaps I can recapture a bit of the magic.  Recapture the dream.

I look up, startled to find a group of students gathered round my desk after I have dismissed class.  They are heading home in the cold for their winter break.

“What’s this?”

“A gift, Professor.”

There is no such thing as the Business Scrooge“Thank you.”

“Won’t you open it now?”

I peel the wrap away in a crinkle of coated Christmas paper.  It’s a book.  A copy of Peter Drucker’s Management.

It’s a first edition, and I feel my eyes tearing up.

“We know how much you like Green Acres.  And Drucker’s general store.”

Smiles abound.  I cock an eyebrow, as I am wont to do.

“You do know that it wasn’t Peter Drucker’s store?  It was Sam Drucker’s store.”

“Does it really matter, Professor?”

“In the grand scheme of things, I suppose that it does not.  Merry Christmas.”

“Merry Christmas!”

Why do I offer a hearty Merry Christmas instead of something ecumenically blasé?

Well, because I can.  Because I’m authentic.  Because I have authoritarian tendencies.

Because I offer others a piece of my world.

And I heartily accept Hanukkah and Kwanzaa and Season’s Greetings from anyone and everyone else who cares to send ’em my way.

Now, let me go read Sam Drucker’s book on managing a general store in Hooterville.

No business scrooge here.  I’m such an idealist.

 

A Treasure of Presentation Wisdom . . .

Presentation WisdomYou have arrived at the most important website on the internet . . .

. . . on delivering the especially powerful business presentation in business school.

In fact, it’s the only site in the world in English devoted exclusively to business school presenting . . . and that’s out of almost 1 billion sites.

One billion?

Presentation Wisdom Websites

The internet should reach the 1 billion website milestone by the end of 2014.

And while no other site focuses on the challenges of business school presenting, plenty of other sites offer superb advice on this or that aspect of delivering a great business presentation.

Presentations of all sorts, in fact.

I’ve compiled a great many of the best presentation sites that offer a trove of presentation wisdom, and links to them appear on the left of this site’s home page.

So do have a look at these superb sites to hone your skills and vault yourself into the top 1 percent of especially powerful business presenters.  And acquire a personal competitive advantage.

Go ahead.  Don’t wait . . . take a look right now.

Click and enjoy . . .

Especially Powerful Break in Spain!

Even the most dedicated of business presenters must refresh occasionally, and so I do . . . in Spain.

On the lookout here for the occasional tidbit to pass along.  Until such time . . .

. . . Vaya con Dios!
2014-12-03 13.01.39

Especially Powerful Self-Talk

End self-sabotage in your business presentations

Self-defeating behaviors come in many forms, but negative self-talk is one of the chief culprits.

This is especially prevalent in our business presentations.

We sabotage our own presentations more often than we imagine.

We tell ourselves repeatedly that we’ll fail.  We envision humiliation, embarrassment, and complete meltdown.

Negative self-talk begins with the most ubiquitous cliche in business school – “I hate presentations.”  This is the chief culprit that leads to inevitably awful presentations.

It undermines everything we strive for in business school presenting.

How can we construct any positive presentation experience on such a spongy foundation?

Think Like a World-Class Athlete

Negative self-talk translates into bodily reactions of nervousness, trembling, faltering voice, shaking knees, sweating, and flushing.  Moreover, our sour and weak attitude ensures that we aren’t the greatest source of strength to our teammates if we happen to be delivering a group presentation.

The negative spiral down guarantees that things get worse before they get better . . . if at all.

There is, in fact, no greater guarantee of failure.

How could anyone succeed at anything with this type of visualization?

The world’s elite athletes train the mind as well as the body, and visualization of successful outcomes is one of the techniques they use to prepare for competition.

I work occasionally with sports psychologists and mental toughness coaches who train athletes in visualization techniques, and all of are one opinion that the mind-body connection – healthy or unhealthy – impacts performance tremendously.

Develop professional presence with confidence
Positive Self-Talk is an Especially Powerful Technique

Leaving aside the specific techniques for a later time and the psychological underpinnings of it that go back more than a century, let’s say here that we must at least rid ourselves of the negative self-talk.

We do this to give ourselves a fighting chance of succeeding at business presenting.

So why do we talk ourselves down into the morass of self-defeat?

Quite possibly, it’s the widespread ignorance of how to deliver a powerful presentation, and this ignorance means incredible uncertainty of performance.

Ignorance, uncertainty, and pressure to perform breed fear.

This fear of the unknown can drive up anxiety.  So the key to reducing that anxiety is uncertainty reduction – thorough preparation and control of the variables within our power.

Preparation is the second of the Three Ps of Speaking Technique – Principles, Preparation, Practice.

Can we foresee everything that might go wrong?

No, of course not, and we don’t even want to . . . instead, we plan everything that will go right, and we focus on that.  We leave to our own adaptability and confidence to field the remaining unexpected 10 percent.

Envision Your Triumph

No one can win by constantly visualizing failure.

Envision this, instead – you deliver a tight, first-rate presentation that hits all the right notes, weaves a story that grips your audience, that keeps the audience rapt, and ends in superb closure, a major ovation and a satisfying feeling of a job well-done.

When we take the stage, we focus mind on our intent, and we charge forward boldly and confidently, executing our presentation with masterful aplomb.

With this kind of psychological commitment, we squeeze out the doubts and anxiety, wring them dry from our psychic fabric.

The right kind of preparation allows us to deal capably with the handful of unknowns that nettle us.

Positive self-talk is an essential part of your schema for preparing an especially powerful presentation and developing personal competitive advantage.

Find more on preparing the right way in The Complete Guide to Business School Presenting.

Especially Powerful Voice

Powerful Voice for Competitive Advantage
Especially Powerful Voice

Not many of us readily accept suggestions on how to improve ourselves, particularly when it comes to highly personal aspects of our very being that impact our presentations.

For instance . . .

Your voice.

There’s nothing sacrosanct or “natural” about your speaking voice.  Your voice is the product of many years of development from numerous influences, many of which you may be unaware of.

Develop an Especially Powerful Voice

Why not evaluate your voice today?  See if it gets the presentation job done for you.

Does your voice crack?  Does it whine?  Do you perform a Kim Kardashian vocal fry at the end of every sentence?  Does it tic up at the end of every sentence for no good reason?

Do you lard your conversation with nonsensical filler such as “whatever,” “umm,” “totally,” and “like” hundreds of times per day?

Why not change for the better?

It’s time to recognize that your voice is not a sacred artifact, nor is it some precious extension of your very being.  It is an instrument with which you communicate.

You can sharpen your communication skills by improving your voice.  Simply thinking of your voice in this way will improve its quality. Working to improve it will improve its quality dramatically and build your voice into an especially powerful skill for personal competitive advantage.

Let’s consider here several things you can do to improve your voice. Nothing extreme at all.  Have a look . . .

Don’t “Occupy” . . . Join the 1 Percent!

1-percent presenting
Join the 1 percent!

Isn’t it time you joined the top 1 percent?

There is, in fact, one thing – one skill – you can learn that can lift you into the top 1 percent of especially powerful business presenters.

Too good to be true?

What if you discovered that this skill is something that you can develop to an especially powerful level in just a handful of weeks?

What would that be worth to you?

Worth How Much?

Would it be worth the price of a book to get you started?

Think of it – a skill you can learn in 4-5 weeks that can provide you lasting competitive advantage through the rest of your working life.

A skill that few people take seriously enough.

A skill in high demand by America’s corporations.

Companies haven’t nearly enough personnel who can communicate effectively, logically, comfortably, clearly, and cogently.  This is why corporate recruiters rate the ability to communicate more desirable in candidates than any other trait or skill.

Capable business presenting is a high-demand skill.

Time to Join the 1 Percent

And this is the silver bullet you’ve always sought.

You, as a business student or young executive, gain personal competitive advantage vis-à-vis your peers, simply by taking business presentations seriously.  You gain incredible advantage by embracing the notion that you should and can become an effective and capable business presenter.

In other words, if you actually devote yourself to the task of becoming a superb speaker, you become one.

And the task is not as difficult as you imagine, although it isn’t easy, either.

You actually have to change the way you do things.  This can be tough.  Most of us want solutions outside of ourselves.  The availability of an incredible variety of software has inculcated in us a tendency to accept the way we are and to find solutions outside ourselves.

Off the shelf.  In a box.

This doesn’t work.  Not at all.

You cannot find the secret to great business presenting outside of yourself.  You already carry it with you.

But . . .

But you will have to change.

Join the 1 percent of especially powerful presenters
Powerful Presenting Skills can lift you into the Top 1 Percent

This is about transformation.

Transformation of the way we think, of the way we view the world, of the lens through which we peer at others, of the lens through which we see ourselves.

It is a liberating window on the world.  And it begins with your uniqueness.

No, this is not esteem-building snake-oil.  I’m not in the business of esteem-building, nor do I toil in the feel-good industry.

If you had to affix a name to it, you could say that I am in the business of esteem-discovery.

So you are unique, and your realization of this and belief in this uniqueness is utterly essential to your development as a powerful business presenter.

But given the tendency of modernity to squelch your imagination, to curtail your enthusiasm, to limit your vision, and to homogenize your appearance and your speech, you have probably abandoned the notion of uniqueness as the province of the eccentric.

Perhaps you prefer to “fit in.”

Some truths can be uncomfortable.  Often, truths about ourselves are uncomfortable, because if we acknowledge them, we then obligate ourselves to change in some way.

But in this case, the truth is liberating.

Your Shrinking World . . . Reverse the Process

Recognize that you dwell in a cocoon.  Barnacles of self-doubt, conformity, and low expectations attach themselves to you, slowing you down as barnacles slow an ocean liner.

Recognize that in four years of college, a crust of mediocrity may well have formed on you.

It is, at least partially, this crust of mediocrity that holds you back from becoming a powerful presenter.

Your confidence in yourself has been leeched away by a thousand interactions with people who mean you no harm and, yet, who force you to conform to a standard, a lowest common denominator.

People who shape and cramp and restrict your ability to deliver presentations.  They lacquer over your innate abilities and force you into a dull conformity.

Your world has shrunk incrementally, and if you do not push it out, it will close in about you and continue to limit you.

Your most intimate acquaintances can damage you if they have low expectations of you.  They expect you to be like them.

They resent your quest for knowledge and try to squelch it.

Beware of people who question you and your desires and your success.  I suggest that you question whether these people belong in your life.

You are unique, and in the quest for business presentation excellence, you discover the power of your uniqueness.  You strip away the layers of modern mummification.  You chip away at those crusty barnacles that have formed over the years without your even realizing it.

It’s time to express that unique power in ways that support you in whatever you want to do.

For more on developing your uniqueness as a presenter and joining the top 1 percent of especially powerful presenters, consult The Complete Guide to Business School Presenting.