Category Archives: Preparation

Business Presentation Tip – Bookending

Especially powerful business presentation tip – Bookending
Bookending is an especially powerful business presentation tip

I offer this superb business presentation tip – bookend your presentation or presentation segment to give the audience a satisfying experience.

What is bookending?

This means to start your presentation with an anecdote, cue, or visual image that hooks your listeners into the narrative.  This is your “grabber.”

Your “hook.”

You follow with your clear situation statement of only one or two sentences.

Then you offer your major points of your presentation, usually three major points.  As you wind to a conclusion, you hearken back to the original introductory anecdote, cue, or visual image that launched your segment.

A Powerful Business Presentation Tip

When you have finished your presentation message and are ready to set your second bookend that concludes your presentation, call on these magic words.

You say these words:  “In conclusion, we can see that . . . .”  Then – repeat your situation statement.

Then say:  “We believe that our presentation substantiates this.”

You come full-circle.  The audience gains a sense of completeness.

This recapitulation of your theme knits together your segment into a whole, and your audience appreciates the closure.

This technique offers much more than a linear march, where nothing said seems to relate to anything that came before.  The satisfying circularity of bookending brings your audience back to the familiar starting point.

It drives home the major point of your talk in two especially powerful ways.  First, the outright repetition of your theme cements it in the minds of your listeners.  Second, the story convention of providing a satisfying ending ties up loose ends and gives psychological closure.

It’s an elegant business presentation tip that can pay big dividends in terms of audience response.

Try it.

For more especially powerful business presentation tips like this, consult The Complete Guide to Business School Presenting, your essential companion throughout B-School.

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Pernicious Myths . . .

There are two pernicious myths regarding business presentations out there that refuse to be swatted down.  Well, probably more than two, but two big myths that persistently burden folks.

These myths influence two large groups of people.  Without knowing it, these folks subscribe to two schools of presentation thought . . . Birthers and McTips.

The first group – the “Birthers” presentation school – believes that superb public speakers are “born that way.”

Folks in this group believes that it’s nature-not-nurture and that natural talent wins the day.  Since it’s an ability you either have or you don’t, well there’s no need to even try.  Just sit back and marvel at those outstanding public speakers who make it all look so easy, but who actually utilize a host of techniques to charm and dazzle you.

Techniques that would be available to you if you would only set aside the self-defeating notion that you can’t develop especially powerful presentation skills.

Supersize Those McTips?

The second group – the “McTips” presentation school – believes that public speaking is both easy and easily learned.  Folks here believe that following a few presenting “McTips” or easy “McSteps” can turn them into tremendous speakers.  “Make eye contact” . . . “Move around when you talk” . . .  “Use your hands” . . .    Presto.

This McTips view is so pernicious that  it does more damage than good.  It’s like a get-rich-quick scheme that scams people.  And who wouldn’t want to believe that there’s a painless shortcut to one of the most universally despised activities in corporate America?

One colleague told me a while back, his fingers steepled in front of him, “I can teach my people all they need to know about presenting in 30 minutes . . . all that other stuff is just B__ S___.”

Really?  And if becoming a great presenter is so incredibly easy and the product of a few tips or steps, then why does the bar stay so low with regard to business presentations?   Why does our business landscape resemble a wasteland strewn with mind-numbing PowerPoint slides and populated with droning executive automatons?

Both views are not only wrong, but they can stunt your development as a top-notch business presenter.

Great presenters are neither born, nor are they easily made.

Anyone can become an especially powerful, capable speaker . . . but it takes work, practice, and courage.

To learn how, consult The Complete Guide to Business School Presenting.

Three Presentation Ps

Isn’t it always helpful when the key words that describe your especially powerful program all start with the same letter?

In this case, the letter is P.

And there are three presentation Ps.

Thes “Three Presentation Ps” encompass everything you must do to deliver especially powerful presentations every time.  They are, in order . . .

Principles

          Preparation

                     Practice

Now you might be head-scratching and wondering how the “Seven Secrets of Power Presenting” mesh with the “Three Ps of Presenting.”

A fair question.

Implement the Three Presentation Ps

The “Principles” referred to are the Seven Secrets, the pillars of your transformation into an especially powerful presenter.

Learning and improving on the Seven dimensions of power presenting is essential to your presentation quest in a broad macro sense.

When it comes to individual presentations, you must apply your principles.  And this means preparation.

It means practice.

Don’t assume that you know what I mean by preparation and practice, because we likely have different conceptions of both, and I’m betting you’ll like the results you get from my approach.

So, settle in . . . and for the next couple of days, we will explore the Three Ps and how their assiduous application can transform you into the Especially Powerful Presenter that you always knew you could be.

Stop Self-Sabotage with Power Words

Power Words

We should strive to infuse our presentations with energy by using positive power words, but instead we sabotage ourselves in our presentations more often than we imagine.

Negative self-talk is one of the chief culprits.

I hate presentations,” is the negative phrase I hear most frequently, and it undermines everything we strive for in business school presenting.  How can we construct any positive presentation experience on such a porous, spongy foundation?

We tell ourselves repeatedly that we’ll fail.

We envision failure, humiliation, embarassment, and complete meltdown.

Envision Success Instead

All of this negative self-talk can translate into bodily reactions of nervousness, trembling, faltering voice, shaking knees, sweating, and flushing.

Moreover, our sour and weak attitude ensures that we aren’t the greatest source of strength to our teammates if we happen to be delivering a group presentation.

The negative spiral down guarantees that things get worse before they get better . . . if at all.

There is, in fact, no greater guarantee of failure.  How could anyone succeed at anything with this type of visualization?

Leaving aside the specific techniques for a later time and the psychological underpinnings of it that go back more than a century, let’s say here and now that we must at the very least rid ourselves of the negative self-talk so that we may have any chance of succeeding at business presenting.

Think Like an Athlete – Use Power Words

The world’s elite athletes train the mind as well as the body, and visualization of successful outcomes is one of the techniques they use to prepare for competition.  I work often with sports psychologists and mental toughness coaches who train athletes in visualization techniques, and all of are one opinion that the mind-body connection – healthy or unhealthy – impacts performance tremendously.

So why do we talk ourselves down into the morass of defeat?

power words -- the key to powerful presentationsQuite possibly, it’s the widespread ignorance of how to deliver a powerful presentation, and this ignorance means incredible uncertainty of performance.  Ignorance, uncertainty, and pressure to perform breed fear.

In my experience, it’s this fear of the unknown that drives up anxiety.  So the key to reducing that anxiety is uncertainty reduction – thorough preparation and control of the variables within our power.

Preparation is the second of the Three Ps of Speaking Technique – Principles, Preparation, Practice.  Can we foresee everything that might go wrong?  No, of course not, and we don’t even want to . . . instead, we plan everything that will go right, and we focus on that.

Envision Your Triumph

No one can win by constantly visualizing failure.

Envision this, instead – you deliver a tight, first-rate presentation that hits all the right notes, weaves a story that grips your audience, that keeps the audience rapt, and ends in a major ovation and a satisfying feeling of a job well-done.

You lace your presentation with power words to inspire both you and your audience:  confidence . . . capability . . . thought . . . vision . . . future . . . focus . . . competence . . . strong . . . ability . . . know-how . . . victory . . . success.

When we take the stage, we put our minds on what we intend, and we charge forward boldly and confidently, executing our presentation with masterful aplomb and professionalism. With this kind of psychological commitment, we squeeze out the doubts and anxiety, wring them dry from our psychic fabric.

The right kind of preparation allows us to deal capably with the handful of unknowns that might wiggle in to nettle us.

More on Preparation and the Three Ps in The Complete Guide to Business School Presenting.