Of course you know how to open the business presentation with a powerful presentation opening.
The Presentation Opening is surely easy.
But do you really know how to launch a powerful presentation?
Consider for a moment . . .
How not to Open the Business Presentation
Do you begin confidently and strongly? Or do you tiptoe into your presentation opening, as do so many people in school and in the corporate world?
Do you sidle into it?
Do you edge sideways into your show with lots of metaphorical throat-clearing.
Do you back into it?
Do you actually start strong with a story, but let the story spiral out of control until it overshadows your main points? Is your story even relevant? Do your tone and body language and halting manner shout “apology” to the audience?
Do you shift and dance?
Are you like a turtle poking his head out of his shell, eyeing the audience, ready to dart back to safety if you catch even a single frown?
Do you crouch behind the podium like a soldier in his bunker?
Do you drone through the presentation, your voice monotone, your eyes glazed, fingers crossed, actually hoping that no one notices.
A Bad Presentation Opening
I viewed a practice presentation that purported to analyze a Walmart case. The lead presenter was Janie. She began speaking, and she related facts about the history of the company and its accomplishments over the past 40 years.
She spoke in monotone. She flashed a timeline on the screen.
Little pictures and graphics highlighted her points.
I wondered at what all of this might mean.
I waited for a linking thread.
I waited for her main point.
As the four-minute mark approached, my brow furrowed. The linking thread had not come.
The linking thread would never come . . . it dawned on me that she had no point. At the end of her segment, I asked a gentle question.
“Janie, what was that beginning all about? How did your segment relate to Wal-Mart’s strategic challenges in the case at hand?”
“Those were just random facts,” she said.
“Yes!” she said brightly. And she was quite ingenuous about it.
That’s the wrong way to open the business presentation. Utterly wrong.
In my next post, Part 2, I show you how to put Pow in the word Power. How to invest your opening with sinews and and muscle for an especially powerful presentation.
How to grab the audience and get them into your presentation every time.
Stay tuned . . .