Passion 4

Presentation Passion for Competitive Advantage

presentation passion
Imbue your business presentation with presentation passion to fire the imagination of your audience

If you don’t enjoy what you do every day, you’re doing the wrong thing, and likewise if you don’t display presentation passion when you deliver your business presentation, well . . .  you probably shouldn’t be presenting at all.

You’re in the wrong line of work.

Likewise, if you can’t get excited about your presentation topic . . .   

I have a pet peeve about this particular issue.  Folks who can’t “get excited” about their topic.

Because they think their topic is “boring.”

No Inherently Interesting Topics

Remember, there is no such thing as an inherently “interesting topic.”  Interest is something you do.  It’s why you get paid the big bucks.

As an especially powerful business presenter, it’s your job to invest your topic with a distinctiveness and verve that captures your audience.  In fact, some of the most powerful presentations I’ve ever seen have been engineered around what some people might call uninteresting topics.

Instead of wincing at the topic at issue, the team invested themselves in the presentation enterprise to bring excitement and enthusiasm to their show.  And passion.

Because presentation passion is a powerful technique at your disposal.  It’s rarely used enough.

It’s rarely used at all, in fact, in business presentations. 

Because passion might be, well . . . “unseemly.”

And yet it can accomplish much in taking your business presentation to heretofore unreachable heights.

Presentation Passion is the Key

Presentation passion and enthusiasm, energy and brio can overcome so much that is otherwise wrong with today’s business presenting.

Have a look at my short video on passion . . .

You needn’t contort your face or demonstrate spasms of activity to demonstrate passion.  Just be genuinely excited with the matter at hand.  If you’re not, consider moving on to activities less demanding of the passionate investment.

For top-notch presenting, you cannot do without it.

For more on investing your business presentations with presentation passion, consult The Complete Guide to Business School Presenting.