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Develop your Business Presentation Voice

Business Presentation Voice
Develop Your Presentation Voice for Personal Competitive Advantage

Several months ago, I here asked the rhetorical question “Do you have a case of Bad Presentation Voice.”

Rather than mere provocation, the question addressed the issue of your presentation voice quality, one of the key issues in business presenting today.

 “Bad Voice” is a problem that goes largely unaddressed.  For many reasons.  Pride.  Ego.  Sensitivity.

As such, it remains a debilitating burden for many people who could otherwise be superb speakers.

Your Presentation Voice

Your voice can be a sensitive issues.

We tend to think that our voices are off-limits when it comes to changing, let alone improving.

We believe the voice is “natural” when, in fact, it’s likely the product of undisciplined and random influences – parents, peers, television, celebrities, radio, occasional mimicry.

The result can be awful.

Many influences in our culture have, in the last decade or so, urged on us a plaintive, world-weary whine as voice-of-choice.  Thus, voice becomes a matter of style – not just in the slang we choose to use, but in the way our voices sound when we use that slang.

So what’s a “Bad Presentationi Voice?”

Do you swallow your voice in the back of your throat so that you produce a nasal twang?  Is it pinched?

Do you use your chest as the resonating chamber it ought to be, or does your voice emanate from your throat alone?

High-pitched.  Small.  Weak.  Pinched.  Nasal.  Raspy.

Unpleasant.

Next time you stand in line at the convenience store, listen to the people around you.  Focus on the voices.  Listen for the trapped nasal sound, the whine of precious self-indulgence.

Or the sound of air rasping across vocal cords.  A voice that has no force.  No depth.  A voice you could swat away as you would backhand a fly.

A voice from reality television.  A cartoon voice.  A voice that can even hurt your social life.

Cartoon Presentation Voice

The cartoon voice is more prevalent than you might imagine.  Several reasonably-known celebrities have cartoon voices, and they usually dwell in the wasteland of daytime television.

Take this person called Kelly Ripa, who participates on a daytime television show.  This ABC Network television program, an abysmal offering, serves up Ms. Ripa not for her voice, but for other attributes.  This show is worth watching, once, if only to hear Ms. Ripa’s slam-on-the-brakes whine.

Two other champions of the squeaky, whiney cartoon voice are people who appear to have achieved questionable fame for all of the wrong reasons:  Kim Kardashian and Meghan McCain.  Their voices are barely serviceable for even routine communication.  They embody all that is wrong with regard to acquiring a powerful business presentation voice.

They exhibit habitual pathologies of the worst sort.

But . . . my voice is “natural!”

If you want to become a good speaker, but you do not accept that you can and should improve your voice, it means that you are much like an un-coachable football player.  Oh, you want to become a superb football player, but you refuse to listen to the coach.

He tells you to develop your muscles and coordination in the gym, but you refuse.

Business Presentation Voice
Develop a Powerful Business Presentation Voice for a Competitive Edge

Instead, you respond that your body’s musculature is “natural.”  You believe that you can become a great football player without “cheating” with weight training or cardio conditioning.  Or by modifying your “natural” physique by exercising and building your muscles and coordination.

I’m sure you see the absurdity in this.

The same is true when it comes to your presentation voice.  Voice is an extremely personal attribute, and people don’t take criticism lightly, perhaps viewing it as a self-esteem issue or an attack on personhood.  It’s not.

Don’t bristle at the notion that you should strive to develop a mellifluous and compelling presentation voice.  This is naiveté and vanity and ego masquerading as who-knows what.

It’s a self-imposed handicap and an excuse for inaction.  You hold yourself back.

It’s also a manifestation of fear.  Clare Tree Major observed this fear almost a century ago in college students of her time:

“People are exceedingly sensitive about changing their methods of speech for fear it will bring upon them the ridicule of their families and friends. . . . Charm and grace and beauty will come only when speech is unconscious – not while you have to think of every word and tone.  If a thing is right, there can be no question of affectation.  It is a greater affectation to do the wrong merely to pander to the less cultured tastes of others.  If you know a thing is right, do it.  If you have not this ideal and this courage, then it will waste your time to study correct speech. ”

What is your voice but a means of communication?  Does it have purposes other than speaking or singing?  Other than communicating?  And if we consider this carefully, it’s easy to see that clear communication depends upon the timbre of your voice.

It does matter what others think of your voice, since you use it to communicate, and it is others who receive your messages.  Doesn’t it make sense, then, to cultivate the most effective voice you possibly can?  So that you might communicate most effectively in especially powerful business presentations?

Put another way, doesn’t it make sense to eliminate what is unpleasant, ineffectual, shrill, and dissonant from your voice, if possible?

For more on developing an especially powerful business presentation voice, consult The Complete Guide to Business School Presenting.