Tag Archives: Malcolm X

The Especially Powerful Presentation – Malcolm X

especially powerful
An Especially Powerful Presenter

Malcolm X was a great presenter, and he would sting his audiences with a superb and especially powerful technique – powerful grabber lines.

Like snapping a towel to skin, you want to sting your audience in a good way.

Malcolm X could snap his audience to attention.  He compelled his listeners to sit up straight, to focus on his message.

You can do this several ways, too.

It’s up to you what method you choose, but it should fit your audience and your presentation.

One effective method is the use of a “grabber” line.  This is a surprising and unconventional sentence or an unusual fact that immediately alerts the audience that its about to hear something special.

Not just another canned talk.

One of the finest public speakers – or presenters – of modern times was the late Malcolm X.

Yes, Malcolm X was a great presenter, and his speeches are textbook examples of how to grab an audience, mesmerize it throughout his presentation, and then mobilize it with an especially powerful presentation call to action.

The Effects of Rhetoric

Whether you agree or disagree with him is irrelevant to the point that he was a captivating communicator.  He drew from a deep well of powerful presentation techniques.

Malcolm’s speeches are just that – speeches – and they are written for the ear and not the eye.  As such, they are best read aloud so as to absorb the measured beats.  To feel the repetition of key phrases.

And to learn the effects of certain rhetorical flourishes.

And when you read sentence after sentence, you sense the power and the deep moral outrage coming through, sometimes explicit but most often through a steady recapitulation of ideas using different phrases but repeating key words.

Malcolm X was a great presenter

You gain a sense of the gathering storm.

You almost hear rolling thunder in the distance.

Today, I mine his speeches for their cadences, their imagery, their use of allegory, anaphora, and turns of phrase.

With respect to grabbing an audience’s attention, too many presentations and speeches begin with routine thank-yous and ingratiation of the audience.

Bad presentations launch with a peppering of routine phrases.  The speaker grips the podium and a squinting at notes or jerky backward glances at an unreadable projection screen.

Remember that a speech is tremendously different from a written document.

Pauses and repetition, tone and inflection are essential with the spoken word.

Especially Powerful Technique

Let’s look at the beginning of a typical Malcolm X speech and see how he grabs his audience.  Read it with his spoken delivery in mind.

This speech – Message to the Grass Roots – was delivered in Detroit on November 10, 1963.  Irrespective of the time and place and circumstance, which of course leavens our approach, note that Malcolm begins his talk by immediately establishing intimacy with the audience.

We want to have just an off-the-cuff chat between you and me . . . us.  We want to talk right down to earth in a language that everybody here can easily understand.

We all agree tonight, all of the speakers have agreed, that America has a very serious problem.  Not only does America have a very serious problem, but our people have a very serious problem.

In the space of four sentences, Malcolm has drawn in his listeners.  He has laid out a situation statement that, at that moment, captivated his audience.

He established a mood of confidentiality and rapport, and then makes a bold statement:

America has a very serious problem . . . We have a very serious problem.

Who wouldn’t want to hear what comes next?

Great Presenter with Power and Depth

Notice that he did not engage in throat-clearing and chit-chat.

No “Thank you Mr. Chairman” . . . no “So good to see so many committed activists tonight and familiar faces in the crowd.”  Notice also the use of repetition of key phrases: “Very serious problem.”

Straight to the point, and a bold point it is.  See what comes next . . .

America’s problem is us.  We’re her problem.  The only reason she has a problem is she doesn’t want us here.  And every time you look at yourself, be you black, brown, red or yellow, a so-called Negro, you represent a person who poses such a serious problem for America because you’re not wanted.  Once you fact this as a fact, then you can start plotting a course that will make you appear intelligent, instead of unintelligent.

Has Malcolm studied his audience?  Is he reaching out with a message that is directly relevant to his listeners?

Most of all, has he grabbed your attention?

He surely has.

Malcolm was expert at executing Presentation Snap, grabbing his listeners in a way that zeroed in on them . . . on their needs, concerns, desires, hopes . . . framing the issue in colorful language, and creating listener expectations that he will offer bold and radical solutions to real problems.

For now, focus on the grabber to seize the attention of your audience.

Mull this excellent example from Malcolm’s talk.  Ask yourself how he contrived it . . . and how it works.

In subsequent posts, we look at more examples from Malcolm X as he moves through delivery of his presentation and builds to his call for action at the end.

For more on how you can use Malcolm X’s techniques to develop especially powerful business presentations, consult The Complete Guide to Business School Presenting.  Utilize the techniques therein to build steadily your personal competitive advantage.

Malcolm X Presentation Technique

The Malcolm X presentation technique
Malcolm X was a powerful presenter, a passionate man of strong belief and charismatic bearing, and this Malcolm X presentation technique is a textbook on how to sway an audience

Like snapping a towel to skin, you want to sting your audience in a good way, and no better way to do it than with a Malcolm X presentation technique.

Make it sit up straight, snap their heads in your direction.

You can do this several ways, and it’s up to you what you choose, but it should fit your audience and the topic of your presentation.

One effective method is the use of a “grabber” line, which was a Malcolm X presentation technique.

This is a surprising and unconventional sentence or an unusual fact that immediately alerts the audience that its about to hear something special.

Not Another Canned Talk

One of the greatest public speakers of modern times was the late Malcolm X.

While his oeuvre rarely touched on aspects of business that we deal with in our presentation enterprise, his speeches serve as powerful examples of how to grab an audience and mesmerize it.

His techniques are so powerful that he deserves a category all his own, and you can captivate an audience with Malcolm X presentation techniques.

Whether you agree or disagree with him is irrelevant to the point that he was a powerful communicator who drew from a deep well of powerful presentation techniques.  His charisma was unquestioned and it grew organically from the wellspring of passion that he invested in his cause and in every speech.

The Malcolm X Presentation
Malcolm X Presentation Technique was a powerful tool for persuasiveness.

Malcolm’s speeches are just that – speeches – and they are written for the ear and not the eye.

They are best read aloud so as to absorb the measured beats, to feel the repetition of key phrases, and to learn the effects of certain rhetorical flourishes.

When you read sentence after sentence, you sense the power and the deep moral outrage coming through, sometimes explicit but most often through a steady recapitulation of ideas using different phrases, but key words.

You gain a sense of the gathering storm, almost hear rolling thunder in the distance.

Today, I mine his speeches for their cadences, their imagery, their use of allegory, anaphora, and turns of phrase.  With respect to grabbing an audience’s attention, too many presentations and speeches today begin with routine thank-yous and ingratiation of the audience.

They sputter with routine phrases, a gripping of the podium and a squinting at notes or giving jerky backward glances at an unreadable projection screen.

Use Malcolm X Presentation Technique

Remember that a speech is tremendously different from a written document.  Pauses and repetition, tone and inflection are essential with the spoken word.  Let’s look at the beginning of a typical Malcolm X speech and see how he grabs his audience.  Read it with his spoken delivery in mind.

This speech – Message to the Grass Roots – was delivered in Detroit on November 10, 1963.  Irrespective of the time and place and circumstance, which of course will leaven our approach, note that Malcolm begins his talk by immediately establishing intimacy with the audience.

We want to have just an off-the-cuff chat between you and me . . . us.  We want to talk right down to earth in a language that everybody here can easily understand.

We all agree tonight, all of the speakers have agreed, that America has a very serious problem.  Not only does America have a very serious problem, but our people have a very serious problem.

In the space of four sentences, Malcolm has drawn in his listeners and layed out a situation statement that, at that moment, captivated his audience.

He establishes a mood of confidentiality and rapport.  He then states boldly – “America has a very serious problem . . . We have a very serious problem.”

Who wouldn’t want to hear what comes next?

No Chit-Chat  in a Malcolm X Presentation

Notice that he did not engage in throat-clearing and chit-chat.  No “Thank you Mr. Chairman” . . . no “So good to see so many committed activists tonight and familiar faces in the crowd.”  Notice also the use of repetition of key phrases:  “Very serious problem.”

Straight to the point, and a bold point it is.  See what comes next . . .

America’s problem is us.  We’re her problem.  The only reason she has a problem is she doesn’t want us here.

And every time you look at yourself, be you black, brown, red or yellow, a so-called Negro, you represent a person who poses such a serious problem for America because you’re not wanted.  Once you fact this as a fact, then you can start plotting a course that will make you appear intelligent, instead of unintelligent.

Has Malcolm studied his audience?  Is he reaching out with a message that is directly relevant to his listeners?

Has he grabbed your attention?

He surely has.  With a Malcolm X presentation technique that grips the audience and never lets it go.

Malcolm was expert at executing Presentation Snap, grabbing his listeners in a way that zeroed in on them.

He focused on their needs, concerns, desires, hopes.

He framed the issue in colorful language, and created listener expectations that he would offer bold and radical solutions to real problems.

For now, focus on the grabber to seize the attention of your audience.  Mull this excellent example from the Malcolm X presentation and ask yourself how he contrived it . . . and how it works.

In subsequent posts, we’ll look at more examples from Malcolm X as he moves through delivery of his presentation, building to his call for action at the end.

If you want to learn how to energize a presentation with Malcolm X presentation techniques, as well as the secrets that other powerful speakers use in their presentations, consult The Complete Guide to Business School Presenting.

Malcolm X was a Great Presenter

Malcolm X was a Great Presenter with Professional Presence
Malcolm X was a Great Presenter. No more powerful example of a superb presenter can be found

Like snapping a towel to skin, you want to sting your audience in a good way.  Malcolm X was a great presenter, and he used this technique better than most.

He could snap his audience to attention.  He compelled his listeners to sit up straight, to focus on his message.

You can do this several ways, too.  It’s up to you what method you choose, but it should fit your audience and your presentation.

One effective method is the use of a “grabber” line.  This is a surprising and unconventional sentence or an unusual fact that immediately alerts the audience that its about to hear something special.

Not just another canned talk.

One of the finest public speakers – or presenters – of modern times was the late Malcolm X.  Yes, Malcolm X was a great presenter, and his speeches are textbook examples of how to grab an audience, mesmerize it throughout his presentation, and then mobilize it with an especially powerful call to action.

The Effects of Rhetoric

Whether you agree or disagree with him is irrelevant to the point that he was a captivating communicator.  He drew from a deep well of powerful presentation techniques.

Malcolm’s speeches are just that – speeches – and they are written for the ear and not the eye.  As such, they are best read aloud so as to absorb the measured beats, to feel the repetition of key phrases.

And to learn the effects of certain rhetorical flourishes.

And when you read sentence after sentence, you sense the power and the deep moral outrage coming through, sometimes explicit but most often through a steady recapitulation of ideas using different phrases, but key words.

Malcolm X was a great presenter

You gain a sense of the gathering storm.  You almost hear rolling thunder in the distance.

Today, I mine his speeches for their cadences, their imagery, their use of allegory, anaphora, and turns of phrase.

With respect to grabbing an audience’s attention, too many presentations and speeches begin with routine thank-yous and ingratiation of the audience.

Bad presentations launch with a peppering of routine phrases, a gripping of the podium and a squinting at notes or jerky backward glances at an unreadable projection screen.

Remember that a speech is tremendously different from a written document.  Pauses and repetition, tone and inflection are essential with the spoken word.

Especially Powerful Technique

Let’s look at the beginning of a typical Malcolm X speech and see how he grabs his audience.  Read it with his spoken delivery in mind.

This speech – Message to the Grass Roots – was delivered in Detroit on November 10, 1963.  Irrespective of the time and place and circumstance, which of course leavens our approach, note that Malcolm begins his talk by immediately establishing intimacy with the audience.

We want to have just an off-the-cuff chat between you and me . . . us.  We want to talk right down to earth in a language that everybody here can easily understand.

We all agree tonight, all of the speakers have agreed, that America has a very serious problem.  Not only does America have a very serious problem, but our people have a very serious problem.

In the space of four sentences, Malcolm has drawn in his listeners.  He has laid out a situation statement that, at that moment, captivated his audience.

He established a mood of confidentiality and rapport, and then makes a bold statement – “America has a very serious problem . . . We have a very serious problem.”

Who wouldn’t want to hear what comes next?

Malcolm X was a Great Presenter with Power and Depth

Notice that he did not engage in throat-clearing and chit-chat.

No “Thank you Mr. Chairman” . . . no “So good to see so many committed activists tonight and familiar faces in the crowd.”  Notice also the use of repetition of key phrases: “Very serious problem.”

Straight to the point, and a bold point it is.  See what comes next . . .

America’s problem is us.  We’re her problem.  The only reason she has a problem is she doesn’t want us here.  And every time you look at yourself, be you black, brown, red or yellow, a so-called Negro, you represent a person who poses such a serious problem for America because you’re not wanted.  Once you fact this as a fact, then you can start plotting a course that will make you appear intelligent, instead of unintelligent.

Has Malcolm studied his audience?  Is he reaching out with a message that is directly relevant to his listeners?

Most of all, has he grabbed your attention?

He surely has.

Malcolm was expert at executing Presentation Snap, grabbing his listeners in a way that zeroed in on them . . . on their needs, concerns, desires, hopes . . . framing the issue in colorful language, and creating listener expectations that he will offer bold and radical solutions to real problems.

For now, focus on the grabber to seize the attention of your audience.  Mull this excellent example from Malcolm’s talk.  Ask yourself how he contrived it . . . and how it works.

In subsequent posts, we look at more examples from Malcolm X as he moves through delivery of his presentation and builds to his call for action at the end.

For more on how you can use Malcom X’s techniques to develop especially powerful business presentations, consult The Complete Guide to Business School Presenting.

“You don’t catch hell because . . .”

Earlier, I related how Malcolm X did not do much throat-clearing at the beginning of his talks.

Instead, he thrust a metaphorical sword into his audience.

He drove deeply to the heart of the issue in just a few short sentences, tapping into listener sensitivities.

His initial “grabber” was not meant simply for shock or surprise like a cheap circus feat.  It was shock and surprise linked to the needs of his audience, directly relevant and intertwined closely – even spiritually – with his listeners.

Malcolm did not engage in academic circumlocutions, oblique arguments, or vague generalizations. He said things directly, with punch and verve, with color and power.

He shunned latinate words and phraseology and drove home his point with Anglo-Saxon directness – short, powerful, repetitive sentences, constructed of the sturdiest syllables.

And once he had audience attention, he kept it.

Holding the Audience in your Grasp

One technique he used to hold his audiences rapt was the offering a single point and then colorfully making that point by means of a repetitive technique called the anaphora. It’s a technique that you can use as well.  Here’s how it works.

A powerful and carefully selected phrase is utilized at the beginning of a succession of sentences.  With each repetition, the presentation builds to a climax to produce a powerful emotional effect.  In Malcolm’s example we’re about to see, he uses the anaphora skillfully to identify a point of commonality among those in his audience that he holds with them.

I previously offered an example of one of Malcolm’s speeches delivered in 1963.  Let’s revisit that talk, review the first couple of sentences, and then see how Malcolm uses the anaphora to powerful emotional effect.  The speech was called  Message to the Grass Roots, and he delivered it in Detroit.  Note how Malcolm begins his talk by immediately establishing intimacy with the audience.

We want to have just an off-the-cuff chat between you and me . . . us.  We want to talk right down to earth in a language that everybody here can easily understand.

We all agree tonight, all of the speakers have agreed, that America has a very serious problem.  Not only does America have a very serious problem, but our people have a very serious problem.

America’s problem is us. We’re her problem. The only reason she has a problem is she doesn’t want us here. And every time you look at yourself, be you black, brown, red or yellow, a so-called Negro, you represent a person who poses such a serious problem for America because you’re not wanted. Once you fact this as a fact, then you can start plotting a course that will make you appear intelligent, instead of unintelligent.

What comes next?

Now that Malcolm X has the full attention of his listeners, it’s time to make point # 1 – unity and commonality of purpose. He chooses the anaphora as his technique, and he does so masterfully. His phrase of choice is “You don’t catch hell because . . . ”

What you and I need to do is learn to forget our differences.  When we come together, we don’t come together as Baptists or Methodists.  You don’t catch hell because you’re a Baptist, and you don’t catch hell because you’re a Methodist.  You don’t catch hell because you’re a Methodist or Baptist, you don’t catch hell becasue you’re a Democrat or a Republican, you don’t catch hell because you’re a Mason or an Elk, and you sure don’t catch hell because you’re an American; because if you were an American, you wouldn’t catch hell.  You catch hell because you’re a black man.  You catch hell, all of us catch hell, for the same reason.

 Malcolm has established beyond all doubt that he shares a commonality with his listeners that is directly tied to the central thesis of his talk. He drives his point home with the anaphora:  “You don’t catch hell because . . . ”

He utilized the same theme, or trope, in the video below in this speech before another audience in 1964.  This time his anaphora was slightly different:  “We’re not brutalized because–”  And it is just as powerful with its mesmerizing effect. The entire video shows a master presenter in tune with his audience and in control of his message.

 

Malcolm’s delivery is masterful . . . his voice, his tone, his inflection, his humor, his posture, and his gestures combine with his rhetorical techniques to establish an incredible bond with his listeners.  You sense his control of the event.

So what does this have to do with you and with business presenting?

Just this.

A powerful and graceful speaker, Malcolm X utilized an entire battery of oratorical weapons.  He intuitively understood the oratorical methods developed over more than 2500 years, and he wielded them with grace and with power.  These techniques can be yours.  You need only understand them, their function, their effects, and practice them.

For instance, the anaphora of repetition.  You can use anaphora as a powerful technique to hammer home your most important points and to hold your audience in the midst of your presentation.

But you may Hesitate

You may protest that Malcolm X lived and struggled in a different place and time over issues far more important that you or I will ever face.  Yes, he did.  The stakes were incredibly high and, for him, became quite literally a matter of his death.  But regardless of the message, the techniques of powerful presenting remain the same.  They are verities handed to us over centuries.

And if you refuse to learn from our great legacy of master speakers, if you do not emulate them, who then will you learn from?  The CEO of Coca-Cola?  Hardly.

A cornucopia of especially powerful techniques is available to you.  You may not struggle for justice on an international platform, but this does not absolve you from crafting the most powerful presentation you possibly can using the techniques of the masters.

Surely while the emphasis and tone of your message changes with circumstance, but not the methods themselves.  The anaphora is one such technique you should incorporate into your repertoire.

Malcolm X used a multiplicity of techniques to engage his friends and to disarm his enemies.  You can use them, too, and we’ll look at them in future posts.

Malcolm X Presentation Skill

The Malcolm X presentation
Malcolm X was a powerful presenter, a passionate man of strong belief and charismatic bearing, and the Malcolm X presentation is a textbook on how to sway an audience

Like snapping a towel to skin, you want to sting your audience in a good way, and no better way to do it than a Malcolm X presentation.

Make it sit up straight, snap their heads in your direction.

You can do this several ways, and it’s up to you what you choose, but it should fit your audience and the topic of your presentation.

One effective method is the use of a “grabber” line.

This is a surprising and unconventional sentence or an unusual fact that immediately alerts the audience that its about to hear something special.

Not just another canned talk.

One of the greatest public speakers of modern times was the late Malcolm X.  His speeches are textbook examples of how to grab an audience, mesmerize it throughout his presentation.  He then mobilized his audience with an especially powerful call to action.

His techniques are so powerful that he deserves a category all his own.

And so I coin what I call the Malcolm X Presentation.

The Malcolm X Presentation

Whether you agree or disagree with him is irrelevant to the point that he was a captivating communicator who drew from a deep well of powerful presentation techniques.  His charisma was unquestioned and it grew organically from the wellspring of passion that he invested in his cause and in every speech.

Malcolm’s speeches are just that – speeches – and they are written for the ear and not the eye.  They are best read aloud so as to absorb the measured beats, to feel the repetition of key phrases, and to learn the effects of certain rhetorical flourishes.

When you read sentence after sentence, you sense the power and the deep moral outrage coming through, sometimes explicit but most often through a steady recapitulation of ideas using different phrases, but key words.

You gain a sense of the gathering storm, you almost hear rolling thunder in the distance.

The Malcolm X Presentation
The Malcolm X Presentation used word pictures and various other rhetorical techniques to stir his audiences to action

Today, I mine his speeches for their cadences, their imagery, their use of allegory, anaphora, and turns of phrase.  With respect to grabbing an audience’s attention, too many presentations and speeches begin with routine thank-yous and ingratiation of the audience.

They sputter with stale phrases, a gripping of the podium and a squinting at notes or giving jerky backward glances at an unreadable projection screen.

Remember that a speech is tremendously different from a written document.

Pauses and repetition, tone and inflection are essential with the spoken word.  Let’s look at the beginning of a typical Malcolm X speech and see how he grabs his audience.

Read it with his spoken delivery in mind.

This speech – Message to the Grass Roots – was delivered in Detroit on November 10, 1963.  Irrespective of the time and place and circumstance, which of course will leaven our approach, note that Malcolm begins his talk by immediately establishing intimacy with the audience.

We want to have just an off-the-cuff chat between you and me . . . us.  We want to talk right down to earth in a language that everybody here can easily understand.

We all agree tonight, all of the speakers have agreed, that America has a very serious problem.  Not only does America have a very serious problem, but our people have a very serious problem.

In the space of four sentences, Malcolm has drawn in his listeners and layed out a situation statement that, at that moment, captivated his audience.

He establishes a mood of confidentiality and rapport.  He then states boldly – “America has a very serious problem . . . We have a very serious problem.”

Who wouldn’t want to hear what comes next?

No Chit-Chat  in a Malcolm X Presentation

Notice that he did not engage in throat-clearing and chit-chat.  No “Thank you Mr. Chairman” . . . no “So good to see so many committed activists tonight and familiar faces in the crowd.”  Notice also the use of repetition of key phrases:  “Very serious problem.”

Straight to the point, and a bold point it is.  See what comes next . . .

America’s problem is us.  We’re her problem.  The only reason she has a problem is she doesn’t want us here.

And every time you look at yourself, be you black, brown, red or yellow, a so-called Negro, you represent a person who poses such a serious problem for America because you’re not wanted.  Once you fact this as a fact, then you can start plotting a course that will make you appear intelligent, instead of unintelligent.

Has Malcolm studied his audience?  Is he reaching out with a message that is directly relevant to his listeners?

Most important of all, has he grabbed your attention?

He surely has.

Malcolm was expert at executing Presentation Snap, grabbing his listeners in a way that zeroed in on them.  He focused on their needs, concerns, desires, hopes.

He framed the issue in colorful language, and created listener expectations that he would offer bold and radical solutions to real problems.

For now, focus on the grabber to seize the attention of your audience.  Mull this excellent example from the Malcolm X presentation and ask yourself how he contrived it . . . and how it works.

In subsequent posts, we’ll look at more examples from Malcolm X as he moves through delivery of his presentation, building to his call for action at the end.

If you want to learn more about the techniques that energize a Malcolm X presentation, as well as the secrets that other powerful speakers use in their presentations, consult The Complete Guide to Business School Presenting.

The Malcolm X Presentation . . . Seize your Audience

Malcolm X Presentation
The Malcolm X Presentation Electrifies an Audience

Like snapping a towel to skin . . . you want to sting your audience with a Malcolm X presentation.

Make that audience sit up straight, snap their heads in your direction.

You can do this several ways, and it’s up to you what you choose.

But it should fit your business presentation audience.

One of the greatest public speakers – or presenters – of modern times was the late Malcolm X.

His speeches are textbook examples of how to grab an audience, how to mesmerize it throughout the presentation, and then mobilize it with an especially powerful call to action.

The Malcolm X Presentation

Whether you agree or disagree with him is irrelevant to the point that he was a captivating communicator who drew from a deep well of powerful presentation techniques.

Malcolm’s speeches are just that – speeches – and they are written for the ear and not the eye.  As such, they are best read aloud so as to absorb the measured beats, to feel the repetition of key phrases, and to learn the effects of certain rhetorical flourishes.

And when you read sentence after sentence, you sense the power and the deep moral outrage emerging.  It’s sometimes explicit but most often emerges through a steady recapitulation of ideas using different phrases, but key words.

You gain a sense of the gathering storm, you almost hear rolling thunder in the distance.

A Source of Inspiration and Technique

Today, I mine his speeches for their cadences, their imagery, their use of allegory, anaphora, and turns of phrase.

With respect to grabbing an audience’s attention, too many presentations and speeches begin with routine thank-yous and ingratiation of the audience.  You hear a peppering of routine phrases, a gripping of the podium and a squinting at notes or jerky backward glances at an unreadable projection screen.

Put a stop to all of that nonsense with the “grabber” line, a surprising and unconventional sentence or an unusual fact that immediately alerts the audience that its about to hear something special.  Not just another canned talk.

Remember that a speech is tremendously different from a written document.  Pauses and repetition, tone and inflection are essential with the spoken word.

Let’s look at the beginning of a typical Malcolm X speech and see how he grabs his audience.  Read it with his spoken delivery in mind.

This speech – Message to the Grass Roots – was delivered in Detroit on November 10, 1963.  Irrespective of the time and place and circumstance, which of course will leaven our approach, note that Malcolm begins his talk by immediately establishing intimacy with the audience.

We want to have just an off-the-cuff chat between you and me . . . us.  We want to talk right down to earth in a language that everybody here can easily understand.

We all agree tonight, all of the speakers have agreed, that America has a very serious problem.  Not only does America have a very serious problem, but our people have a very serious problem.

In the space of four sentences, Malcolm has captured his listeners and layed out a situation statement that, at that moment, embraced his audience.  He establishes a mood of confidentiality and rapport, and then makes a bold statement – “America has a very serious problem . . . We have a very serious problem.”

Who wouldn’t want to hear what comes next?

No Throat-clearing . . .

Notice that he did not engage in throat-clearing and chit-chat.

No “Thank you Mr. Chairman” . . . no “So good to see so many committed activists tonight and familiar faces in the crowd.”

Notice also the use of repetition of key phrases:  “Very serious problem.”

Straight to the point, and a bold point it is.  See what comes next . . .

Malcolm X Presentation
The Malcolm X Presentation Delivers Power and Impact

America’s problem is us.  We’re her problem.  The only reason she has a problem is she doesn’t want us here.

And every time you look at yourself, be you black, brown, red or yellow, a so-called Negro, you represent a person who poses such a serious problem for America because you’re not wanted. Once you fact this as a fact, then you can start plotting a course that will make you appear intelligent, instead of unintelligent.

Has Malcolm studied his audience?  Is he reaching out with a message that is directly relevant to his listeners?

Most of all, has he grabbed your attention?

He surely has.

Malcolm was expert at executing Presentation Snap, grabbing his listeners in a way that zeroed in on them . . . on their needs, concerns, desires, hopes . . . framing the issue in colorful language, and creating listener expectations that he will offer bold and radical solutions to real problems.

For now, focus on the grabber to seize the attention of your audience.  Mull this excellent example from Malcolm’s talk and ask yourself how he crafted it.  And how it works.

In subsequent posts, we’ll look at more examples from Malcolm X as he moves through delivery of his presentation, building to his call for action at the end.

Consult the Complete Guide to Business School Presenting for more on how to engage Snap! for a powerful Malcolm X presentation.