Tag Archives: personal competitive advantage

Business Presenter as Hero

Business Presenters are powerfulBefore computers.

Before television and radio.

Before loudspeakers.

Before all of our artificial means of expanding the reach of our unaided voices, there was the public speaker – the earliest “business presenter.”

The Business Presenter

Public speaking was considered an art form.

Some did consider it the highest art.

Public speaking – or the “presentation” – was the province of four groups of people:  Preachers, Politicians, Lawyers, and Actors.  The first saved your soul.  The second took your money.  The third saved you from prison.  The fourth transported you to another time and place, if only for a short spell.

Other professions utilized the proven skills of presenting – carnival barker, vaudevillian, traveling snake oil salesmen.

No, these were not the earliest examples of America’s business presenters.

But they surely were the last generation before modernity began to leech the vitality from public speaking.

To suck the life from “business presenting.”

Skills of the Masters

The skills necessary to these four professions were developed over centuries.  The ancient Greeks knew well the power of oratory and argument.

The knew the power of words.

How the right words could bring especially powerful vitality to a speech.

In fact, Socrates, one of the great orators of the 5th Century B.C. , was tried and sentenced to death for the power of his oratory.  He filled his presentations with the “wrong” ideas.

In our modern 21st century smugness, we likely think that long-dead practitioners of public speaking and of quaint “elocution” have nothing to teach us.

We’ve adopted a wealth of technological firepower that purports to exalt our presentation message.

And yet the result has been something different.

Instead of sharpening our communication skills, multimedia packages have supplanted them.  Each advance in technology creates another barrier between the business presenter and the audience.

The Business Presenter and Powerpoint

Business Presenter
Become a Powerful Business Presenter

Today’s presenters have fastened hold of the notion that PowerPoint is the presentation.

The idea is that PowerPoint has removed responsibility from you to be knowledgeable, interesting, concise, and clear.

The focus has shifted from the business presenter to the fireworks.

This has led to such a decline that the attitude of the presenter is: “The presentation is up there on the slides . . . let’s all read them together.”

And in many cases, this is exactly what happens.

Almost as if the business presenter becomes a member of the audience.

PowerPoint and props are just tools.  That’s all.  You should be able to present without them.

And when you can, finally, present without them, you can then use them to maximum advantage to amplify the superior communication skills you’ve developed.

In fact, many college students do present without PowerPoint every day outside of the university.  Some of them give fabulous presentations.  Most give adequate presentations.

They deliver these presentations in the context of one of the most ubiquitous part-time jobs college students perform – waiter or waitress.

Presentation Training – More Money

Waiters and waitresses are business presenters.

For a waiter, every customer is an audience, every welcoming a show.

The smartest students recognize this as the opportunity to sharpen presentation skills useful in multiple venues, to differentiate and hone a personal persona, and to earn substantially more tips at the end of each presentation.

Most students in my classes do not recognize the fabulous opportunity they have as a waiter or waitress.

They view it simply as a job, performed to a minimum standard.

Without even realizing it, they compete with a low-cost strategy rather than a differentiation strategy, and their tips show it.

Instead of offering premium service and an experience that no other waiter or waitress offers, they give the standard functional service like everyone else.

Especially Powerful Dinner Presentations
Especially Powerful Dinner Presentations

As a waiter, ask yourself:  “What special thing can I offer that my customers might be willing to pay more for?”

Your answer is obvious . . . you can offer a special and enjoyable experience for your customers.  You can become a superb business presenter.

In fact, you can make each visit to your restaurant memorable for your customers by delivering a show that sets you apart from others, that puts you in-demand.

I don’t mean for you to put on a juggling act.

Or to become a comedian . . .

Or to intrude on your guests’ evening.

I do mean to take your job seriously.  Learn your temporary profession’s rules and craft a business presentation of your material that resonates with confidence, authenticity and sincerity.

Display enthusiasm for your material and an earnestness to communicate it in words and actions that make your audience feel comfortable and . . . heroic.

The Hero Had Best be in Your Audience

Yes, hero.

Every business presentation – every story – has a hero and that hero is your audience.  Great business presenters evoke a sense of heroism in customers.

Do this, and you win every time with an especially powerful show.

I have just described a quite specific workplace scenario where effective presenting can have an immediate reward.  Every element necessary to successful presenting is present in a wait-staff restaurant situation.

The reverse is likewise true.

Especially Powerful Hero
Presentation Hero? Remember that it’s the Audience

The principles and techniques of delivering a powerful presentation in a restaurant and in a boardroom are not just similar – they are identical.

The venue is different, the audience is different, the relationships of those in the room might be different.

But the principles that inform the great business presenter are the same.

And so, back to the early practitioners of oratory and public speaking.

Here is the paradox: a fabulous treasure can be had for anyone with the motivation to pluck these barely concealed gems from the ground, to sift the sediment of computerized gunk to find the gold.

Adopt the habits of the masters.

Acquire the mannerisms and the power and versatility of the great business presenters who strode the stages, who argued in courtrooms, who declaimed in congress, and who bellowed from pulpits.

Their secrets offer us the key to delivering especially powerful business presentations.

The key to acquiring personal competitive advantage.

For more on becoming a great business presenter, consult The Complete Guide to Business School Presenting.

Presentation Greatness: Find Yours

Presentation Greatness and great presentations
Finding your presentation greatness means changing the way you present to achieve personal competitive advantage through great presentations

Nike developed a well-known ad campaign with the theme: “Find Your Presentation Greatness.”

Well, it really didn’t refer to business presentations, but it well could have, without losing much in translation.

To wit:

“Somehow we’ve come to believe that greatness is only for the chosen few, for the superstars.  The truth is, greatness is for us all.  This is not about lowering expectations; it’s about raising them for every last one of us.”

I like the positive thrust of the ad series, which places the locus of excellence inside each of us and urges us to cultivate a desire to strive and succeed, come what may.

The Hard Truth . . . Our Greatest Enemy

Key in this is often the hard truth that often we can be our worst enemy when it comes to achieving success.

Business presenting can be like that.

More often than not, the biggest obstacle to delivering a superb presentation is our self-doubt and fear of failure.  This can stymie the best of us.  It can result in half-hearted efforts that give us an “out” when we flop.

“I wasn’t even trying,” we can say with a shrug.  And thus spare ourselves the ignominy of putting our heart and effort into a presentation, only to have it “fail.”

The exasperating truth in this is that we need not fear failure.  Or even a job poorly done.  If we invest our minds and hearts in the right kind of preparation, we need not ever “fail” at delivering serviceable, even fantastic, presentations.

We all have the tools.  We all have the potential.  We can all give a great presentation.

But . . . the Path to Presentation Greatness?

But it requires us to do the most difficult thing imaginable, and that is actually change the way we present.  This may seem obvious, but it’s not.

Many folks think that a great presentation exists somewhere outside themselves – in the software, in the written notes, in the prepared speech, in the audience somewhere.

The thought that we must step outside our comfort zone and actually adopt new habits while shedding the old ones is . . . well, it’s daunting.  And I hear every excuse imaginable why it can’t be done.  Usually having to do with “comfort.”

“I’m just not comfortable with that.”

Of course you’re not “comfortable” with that.  You’re comfortable with your old bad habits.  That’s what “habit” means.

These are new habits of superb presenting, and when you adopt them as your own, you become comfortable with them.  When you do, you will be on your way to your own greatness.

You’ll be on your way to delivering especially powerful presentations.  Great presentations!

To further your journey to delivering great presentations, consult The Complete Guide to Business School Presenting.

Personal Competitive Advantage

Personal Competitive Advantage Through Presenting
Especially Powerful Personal Presence

Personal presence offers personal competitive advantage, and it distinguishes the business presentation as a unique form of communication.

It’s the source of its power.

I should say potential power.

For much of the potential power of presentations has been forfeited in a shameless squandering of personal competitive advantage.

Forfeiting Personal Competitive Advantage

That potential has been squandered out of corporate fear, ignorance, egotism, conformity, and simple habit.

Lynda Paulson describes the unique qualities that a business presentation offers, as opposed to a simple written report.

What makes speaking so powerful is that at least 85 percent of what we communicate in speaking is non-verbal.  It’s what people see in our eyes, in our movements and in our actions.  It’s what they hear through the tone of our voice.  It’s what they sense on a subliminal level.  That’s why speaking, to a group or one-on-one, is such a total experience.

Here, Paulson has described the impact of Personal Presence.

It’s the tangible contribution of the messenger to conveying a convincing message.  A skilled speaker exudes energy, enthusiasm, savoir faire – the speaker becomes part of the message.

Here is where you become part of the message and bring into play your unique talents and strengths.

Naked Information Overflow

But modern technology has swept the speaker into the background in favor of naked information overflow and pyrotechnics that miss the entire point of the show – namely, communicating with and persuading an audience.

Lots of people are fine with becoming a slide-reading automaton swept into the background, into that indistinguishable mass of grays.

And they’d be happy if you faded into the background, too.

Personal Competitive Advantage
Opportunity for Personal Competitive Advantage out in the wasteland

Most people don’t want to compete in the presentation arena.

They would just as soon compete with you for your firm’s spoils on other terms.

If you become an automaton, you cede important personal competitive advantage.

You forfeit an especially powerful opportunity.

The true differentiating power of a presentation springs from the oratorical skills and confidence of the speaker.  That, in fact, is the entire point of delivering a presentation – a project or idea has a champion who presents the case in public.

Without that champion – without that powerful presence – a presentation is even less than ineffective.  It becomes a bad communication exercise.

It becomes an infuriating waste of a valuable resource – time.

Rise of the Automatons

Today we are left with the brittle shell of a once-powerful communication tool.

Faded is the notion of the skilled public speaker.  Gone is the especially powerful presenter enthusiastic and confident, articulate and graceful, powerful and convincing.

Absent is Quintilian’s ideal orator:  “The good man, well-spoken.”

We are left with an automaton slide-reader in a business suit.

This is surely a far cry from how we imagine it ought to be – powerful visuals and a confident presenter, in command of the facts and delivering compelling arguments using all the tools at his or her disposal.

This vast wasteland of presentation mediocrity presents you with a magnificent opportunity.

Your choice is to fade into that gray background as yet another corporate mediocrity mimicking the herd.  Or to seize the moment to begin developing your presention skills to lift yourself into the rarefied atmosphere of the High Demand Skill Zone.™

Isn’t it time you decided to become an especially powerful business presenter and seize the personal competitive advantage it provides?

For  more on personal competitive advantage through business presenting, consult The Complete Guide to Business School Presenting.

Four Words for Powerful Finance Presentations

Add Power and Impact to your Powerful Finance Presentation
Add Power and Impact to your Finance Presentation

To develop and deliver an especially powerful finance presentation, follow this formula:

Orient

Eliminate

Emphasize

Compare . . .

This method produces superb results every time, especially if you work with difficult financial information.

As preface to this, on all of your slides, ensure that you use a sans serif font and that its size is at least 30 point.

Your numbers should be at least 26 point.

Now, to those four key words . . .

For a Powerful Finance Presentation

First, orient your audience to the overall financial context.

If you take information from a balance sheet or want to display company profit growth for a period of years, then briefly display the balance sheet in its entirety to orient the audience.

Tell the audience they view a balance sheet:  “This is a balance sheet for the year 2012.”

Walk to the screen and point to the information categories.  Touch the screen.  Say “Here we have this number” . . . “Here we have this category.”

Second, eliminate everything on the screen that you do not talk about.

This means clicking to the next slide, which has been stripped of irrelevant data.  If you do not refer to it, it should not appear on your slide.

Strip the visual down to the basic numbers and categories you use to make your point.

Sure, put the entire balance sheet or spreadsheet on your first slide, orient your audience to provide the context of the numbers you are about to emphasize, and then click to the next slide.

This next slide should display only the figures you refer to.

powerful Finance Presentation
Your powerful finance presentation need not be unintelligible

Third, emphasize the important points by increasing their size, coloring them, or bolding the numbers.

Illustrate what the numbers mean by utilizing a chart or graph.

Fourth, compare your results to something else.

Remember that numbers mean nothing by themselves.  Comparison yields meaning and understanding.

For example, think of a children’s dinosaur book.

Compare, Compare, Compare

You’ve seen the silhouette of a man beside a Triceratops or a Stegosaurus, or a Brontosaurus.  The silhouette provides you a frame of reference so you understand the physical dimensions of something new and strange.

You can compare the size of a man with the new information on dinosaurs.

Likewise, we want to provide a frame of reference so that our audience understands the results of our analysis.

We provide a comparison as a baseline.

For instance, if you are talking about financial performance, and you have selected an indicator (such as ROI, or yearly sales revenue growth, or something similar), don’t simply present the information as standalone.  Compare your company’s financial performance against something else.

Do this to make your point and to tell your story.

Compare your firm’s financial performance against itself in prior years or quarters.

Compare your firm’s financial performance against a major competitor or several competitors.

Compare your firm’s financial performance against the industry as a whole.

Compare your firm’s financial performance against similar sized firms in select other industries.

When you Orient . . . Eliminate . . . Emphasize . . . and Compare, you create a finance presentation experience that is intelligible and satisfying to your audience.

And you create for yourself a personal competitive advantage.

For more on delivering powerful finance presentations, consult The Complete Guide to Business School Presenting.

An Especially Powerful Presentation Appearance

Presentation Appearance - one source of personal competitive advantage
Your presentation appearance transmits a message throughout your show

Oftentimes, we don’t consider that our presentation appearance transmits messages to those around us.

Most certainly, the appearance of a speaker before an audience conveys non-verbal signals.  This happens whether you are conscious of it or not.

Your presentation appearance sends a message to your audience, and you cannot decide not to send a message with your appearance.

You cannot tell an audience to disregard the message your appearance transmits.

And you can’t dictate to an audience the message it receives.

Your Presentation Appearance . . .

What message does your presentation appearance transmit to people?

That you don’t care?

That you’re confident?

That you’re attentive to detail?

That you care about your dignity, your physique?

Is your appearance one big flip-off to the world because you fancy yourself an ageless rebel, shaking your fist at the “man” and refusing to “conform” to the “rules?”

If so, then you pay a dear price for so meager a prize.

That price comes in the form of ceding competitive advantage to your peers, who may want to spend their personal capital for more luxurious rewards.

Are you the “ageless rebel” battling the “Man”?

Many young speakers seem unaware of the messages that their appearance conveys.  Or worse, they attempt to rationalize the message, arguing instead what they believe that the audience “ought” to pay attention to and what it “ought” to ignore.

You simply cannot dress for lazy comfort and nonchalance and expect to send a message that conveys seriousness, competence, and confidence.  This is the lesson that so many fail to grasp, even on into the middle management years.

“I’m a rebel and exude confidence and independence!” you think, as you suit up in the current campus fashion fad.  The message received is likely much different:  “You’re a slob with no sense of proportion or clue how to dress, and I’ll never hire you.”

The best public speakers understand the power of presentation appearance and mesh their dress with their message.  Take President Barack Obama, for example.  He is a superb dresser, as are all presidents.

On occasion, you will see the President speaking in open collared shirt, his sleeves rolled up in “let’s get the job done” fashion.

And that’s usually the message he’s trying to convey in such dress:  “Let’s get the job done . . . Let’s work together.”

Politics, Schmolitics . . .  He’s a Sharp Dresser

You will never see President Obama address the nation from the Oval Office on a matter of gravity with his jacket off and his sleeves rolled-up.  The messages must mesh.

The lesson here is that your dress ought to reinforce your message, not offer conflicting signals.

Here are some basic suggestions for ensuring a minimum pleasing appearance . . .

For more on creating an especially powerful presentation appearance, as well as the other six elements of your personal style, consult The Complete Guide to Business School Presenting.

Business Presentations Video Short Course

Business Presentations video courseI’m gratified to be working with Soundview Executive Summaries again, and this new product of theirs is impressive.

Soundview is moving briskly onto the cutting edge of online learning.  SoundviewPro launched today, and it’s a powerful business model that delivers great value.

Here’s how it works . . .

Business Presentations Video Instruction . . .

I’ve joined a number of other instructors to provide instruction in areas of expertise — mine, one hopes, is business presentations.  Here’s the short promotional business presentations video . . . and no, as much as the still shot might suggest it, I’m not going through a facial transformation scene.

              

The description for my own business presentations video course appears here:

Far too many business presentations feature a speaker that could easily be part of the background. Stanley K. Ridgley, Ph.D. will put you in the command position and teach you to be (rather than give) your presentation.

Ridgley packs weeks of learning into six strategically designed classes that cover everything a business presenter needs to know. You’ll learn how to structure your message, the correct way to create visuals that match your critical points, and how to deliver a story that is as mesmerizing as it is memorable.

You’ll even learn the vital mechanics of presenting that are too often overlooked: posture and movement, voice techniques, hand gestures and how to interact with your visuals. In an entertaining course loaded with historical examples, you will discover that great business presenters aren’t born; they’re made. This is your opportunity to make yourself the next marquee speaker.

WHAT YOU’LL LEARN

•The importance of the Power Zone.

•A foolproof presentation structure.

•The power posture that projects confidence.

•How to transform an ordinary slide into an extraordinary visual.

•Why it is essential to make your audience the hero of every story.

Go to:  www.soundviewpro.com to sign up for Soundview’s Business Presentations video course . . . it’s free.

The course is based on my business presentations book and has loads of visuals and supplementary materials available in addition to the videos.

“What’s the job market like?” That’s the Wrong Question

How about make your own Job Market?Asking “What’s the job market like?” is the wrong question.

Let’s say you get an answer.

What, exactly, will you do with the answer?  Hmm?

What?

It’s reminiscent of the young man who came to me for advice on getting his MBA, and his first question was “What are the hot jobs?”

“Hot jobs?  I don’t understand your question, exactly.”

“I ask about the hot jobs, so I can move into that concentration,” he said.  He was serious.

That’s a foolish approach, and I told him so.  It’s like chasing a will-o’-the-wisp.  You expend energy, money, time.  Fruitlessly.  Or for extremely meager fruit.

Dump the “Hot Jobs” Approach

First, I don’t know what the “hot jobs” are or even what a “hot job” might consist of.  Perhaps a field that has a temporary shortage of skilled candidates?  If so, that shortage gets filled mighty quick.

Second, it gets filled mighty quick because there is no a lack of folks who latch onto the “hot jobs” mantra and swarm.Make your own Job Market

Third, if you base your studies on someone’s assessment of the “hot jobs,” you could end up in a program that you hate.

To top it off, when you graduate, that “job” might no longer be “hot.”

What a fine fix that would be, eh?

Make Your Own Job Market

In retrospect, I’m less critical now than I was at the time of such a question.  Yes, it’s a dumb question if the purpose is to guide your study.

A much better question is “How can I create personal competitive advantage so that I win in whatever kind of market exists?”

It’s become almost cliche to “do what you love.”  But there’s a good reason why successful people say this.

I recommend pursuing your passion and make it your goal to become the best at it in the entire world.  Is that a foolish goal?  Exaggerated ambition?  Hardly.

Within the bounds of a chosen profession, there is always room for the woman or man driven by passion and a thirst for self-improvement.  At the firm level, it can be called becoming “a category of one.”  I direct you to the book by Joe Calloway of the same name.

Calloway’s book demonstrates how firm’s can move their brands from the commodity column into the premium brand column.  You can do the same with yourself and your passion.

Become a Category of One

Let’s take the topic of cosmetic industry supply chain management.  I’m not jazzed by this topic, but I guarantee that somewhere, someone is.

And that person should chase that profession insanely, becoming the finest cosmetic industry supply chain manager in the world, in both the micro and macro sense: learned in the industry, knowledgeable of the major players, and steeped in the intricacies of the specialty.

Relentless focus and study sharpens you like a surgical instrument.

And as your skills increase, the number of your viable personal competitors begins to fall off.

You increase your value to potential employers . . . you speak with far greater knowledge and surety than someone more superficially educated.

And it is this way that you find your calling.  This is how you find your “blue ocean.”

It is here that you find your job market . . . not the job market.

Forget about pursuing the “hot jobs” of the moment, like the herd.

In all of this, in every bit of this, you can add value to your personal warehouse of skills by becoming a superb presenter.  Every firm and every profession lacks great presenters.

Become that Category of One and showcase your skills as a powerful and competent presenter.  Here’s how . . .

 

 

Uncomfortable Business Presentations: “I just don’t feel comfortable”

Uncomfortable Business Presentations are the normI often see posts on LinkedIn from people who perpetuate the “comfort” myth, who advocate personal comfort as the boundary line between who we are and who we hope to be in the realm of what we might call uncomfortable business presentations.

“I just don’t feel comfortable doing that” vies for one of the poorest excuses I hear for refusing to become a great presenter.

Sure, make me a great presenter . . . just don’t make me change what I’m doing now, because I might feel “uncomfortable.”

“Uncomfortable Business Presentations”

When did our “comfort” become the yardstick by which we measure presentation greatness?  You think that you can become a great business presenter without changing behavior?

Odd as that sounds, many people believe it.  Because they think the essence of great presenting exists somewhere outside themselves – in a software package or in some secret that’s been kept from them.

Just the other day, I saw someone post presentation “advice” in a major forum, urging would-be speakers to stick close to the podium if they “felt uncomfortable” moving more than a few steps away from it while speaking.

Uncomfortable Business Presentations your big problem?Say what?

What awful advice.  Heinous.

If you’re a person who buys into the “comfort myth,” then stay away from me and don’t even talk to me about wanting to improve your business presenting skill.

If your presentations suck, if you’re stiff, and your voice grates, and you hide behind the podium, and you can’t look at people, and you get tongue-tied, and you slouch and dance, and you’ve made your presentations this way as long as you can remember . . . I guarantee that you’ll feel “uncomfortable” doing anything else.

So, if “comfort” is your goal, just keep on keepin’ on.  It’s one of the easiest “accomplishments” you’ll achieve in your life.

Comfortably Bad Habits

If your degree of “comfort” determines what you do in life, then resign yourself to mediocrity right now, this second.

“I just don’t feel comfortable mingling with people.”

“I just don’t feel comfortable training for a marathon.”

“I just don’t feel comfortable playing a difficult piece of music.”

“I just don’t feel comfortable practicing new presentation techniques.”

If that’s your attitude and your excuse, then prepare yourself to stay exactly where you are in life as you avoid uncomfortable business presentations.  Settle in and get “comfortable,” because that’s where you’ll be 20 years from now.

Again, if your presentations suck now, if you’re stiff, and your voice grates, and you hide behind the podium, and you can’t look at people, and you get tongue-tied, and you slouch and dance . . . you’ll still be doing it 20 years from now, assuming that anyone in his or her right mind let’s you get up in front of an audience when the stakes truly count.

If you grow “comfortable” in your bad habits, they’re still bad habits.  And you will break them only by adopting new habits . . . that discomfit you initially.  They feel “uncomfortable” until they become “comfortable” for you.

So, if you want to remain right where you are, stagnant, never improving, I urge you to just stay “comfortable.”

Your more ambitious competition in the workforce will thank you.

For trenchant advice on how to deliver uncomfortable business presentations that can take you to your presentation greatness, consult the Complete Guide to Business School Presenting.

Become a Powerful Business Presenter . . . No Excuses

Powerful business presenter
You can become an especially powerful business presenter

With regard to presentations, I deal with two large groups of people, and none of these people seems truly to want to become an especially powerful business presenter.

For sake of descriptive simplicity, let’s call these two groups “Natural Born” and “McTips!”

“Natural Born” and “McTips!” represent two extreme views of what it takes to become a powerful business presenter.

Neither is remotely accurate.

And neither group is what might be called enlightened in these matters.  Members of both groups are frustrating and irritating in their own ways.

Here’s why . . .

We often look for folks to excuse us from what, deep down, we know we ought to do, or what we can do.  If we look hard enough, we find what we search for, and excuses are extremely easy to find.

Let’s look at these two excuses that hold us back from fulfilling our potential as especially powerful business presenters.

The First View

The first view would have us believe that great speakers are born with some arcane and unfathomable gift, combining talent and natural stage facility.  That Bill Clinton sprang from the womb declaiming that he feels our pain.  That Malcolm X was simply blessed with eloquence and power.  That Ronald Reagan was born orating on lower capital gains taxes.

That Oprah Winfrey began her talk show career in kindergarten.

If the first view holds that great speakers are born with a gift, then quite logically this view leaves the rest of us to strive with middling presentation skills.  The plateau of presentation excellence is forever denied us.

Thus, it becomes an excuse for us not to persevere.

Why bother to try?

Why not, instead, hire some of these natural born speaker types to do the heavy presentation lifting?  The rest of us can skate along and pretend that we’re not actually lazy . . . or frightened . . . or disinterested . . .

. . . or unambitious.

The Second View

The second view is the opposite of the first.

This “McTips!” perspective would have us believe that delivering effective presentations is a snap.  So easy, in fact, that one of my colleagues assured me confidently and with not a little hubris that he could teach his undergraduates “everything they need to know about presenting in 30 minutes.”

He also assured me that “all that other stuff you talk about is B.S.”

Become an especially powerful business presenterHas the presentation landscape eroded so much that what was once taught as a fine skill is now mass-produced in 30-minute quickie sessions of speaking “tips”?

I actually saw a headline on an article that offered 12 Tips to Become a Presentation God!

Have the expectations of the presentation become so unexceptional?

Have our senses become so numb that we must accept the lowest common denominator of presenting, the notion that adequate presentation skills can be served up in McDonald’s-style kid meals . . . “You want to super-size your speaking McTips?”

Perhaps they have, today, but in an earlier time, respect for the powerful business presenter was near-universal.

In the 1800s, public speaking was refined to an almost-art; “elocution” was the new science/art, and departments of elocution and public speaking flourished in universities throughout the land.

In Philadelphia, on Walnut Street in fact, the National School for Elocution and Oratory became a Mecca for would-be stars of the pulpit, the stage, the bar, and the political wars in the 1890s.

On into the first decades of next century, public speech was regarded with respect and a high-skill to be mastered with much study and practice.

The fact is that despite however much we might wish otherwise, today’s PowerPoint high-tech software multi-media offerings cannot change the fundamental truth that it is still you who must deliver the presentation.

So no . . . you cannot learn “everything you need to know about presenting in 30 minutes.”

You cannot become an especially powerful presenter at the fastfood drive-in window, unless you want to ply presenting at the lowest common denominator of mundane slide-readers that populate every business and law firm from New York to Nashville, from Boston to Baton Rouge, from Savannah to San Diego.

Ask yourself . . . if learning to deliver top-notch presentations is so doggoned easy, then why are 9 out of 10 presentations such awful forgettable bore-fests?

The Third View – The Power Zone

There is a third group, and it is destined to remain small.

This group is privy to the truth, and once you learn the truth about presenting, you can never go back to viewing presentations the same way.  Consider this pop culture analogy from the 1999 film The Matrix.

In The Matrix, humans live in a world that is not what it seems. In fact, everything they believe about the world is false. Morpheus (Lawrence Fishburn) offers to reveal the truth to Neo (Keanu Reeves) about his existence. Morpheus offers Neo a Blue Pill and a Red Pill. The Blue Pill returns him to his old state of ignorance.

The Red Pill reveals the secret, and once he learns it, Neo cannot return to his old life.

The process of presentation discovery is much like the red-pill/blue-pill choice that Morpheus offers to the young computer hacker Neo . . .

You take the blue pill, the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes.

Likewise, you can stop reading this article this instant – the blue pill – and return to the righteous and relaxing world of “Natural Born” or “McTips!”  Both viewpoints allow the average presenter to remain mired in mediocrity with an excuse that sounds plausible.

An excuse not to become an especially powerful business presenter.

One perspective means you don’t try at all, other means you offer token effort as befits a low-level pedestrian task.  So, if you decide to take the Blue Pill, close this site and go your own way.  Bon  voyage!  I wish you a hearty good-luck and Godspeed, and perhaps you will be happier for your choice.

But if you are one of the few who thinks for a moment . . .  “Hmm. What if the Professor is right?”

Become a Powerful Business Presenter
Powerful Business Presenter . . . your choice
You choose to become a powerful business presenter . . . or not

Then you can read on to the next brief paragraph – the red pill – and be forever shorn of the excuse for mediocrity.  For the truth is in the Power Zone.

Once there, you’ll never be satisfied with your old presentation life again.

You cannot go back.

That’s the paradox, the Curse of Freedom.  It is completely within your power to seize the fruits of great presenting.  It’s your choice.

You can launch an auspicious presentation career right now, right this minute.  Or you can dismiss this site as yet another fraudulent claim to revealing secrets to you . . .  only to have it exposed as a method that requires you to actually do something.

A method that transforms you.

Choose the Red Pill.  Step boldy into the Power Zone.

The Power Zone is the province of the privileged few who understand the truth that anyone can become an especially powerful business presenter . . . with the right kind of hard work and the willingness to become a great presenter.

To join this third group requires you to take on a new state of mind.

If you already carry this view, that’s superb.  If you don’t . . . you can decide now to adopt it or forever be relegated to the other two groups – believing you’re not good enough to become a powerful business presenter, or believing you already are a powerful business presenter . . . when you’re actually not.

Public presentations – great presentations – require study and practice and preparation and technique.  A deep philosophical, academic, and professional history undergirds public speaking.  This history informs the very best presenters and their work.

You dismiss it only to your great loss.

No, you need not become a scholar of public speaking.  In fact, few people have that deep an interest in the subject and even fewer can claim that kind of knowledge today.

But what you can and should do is this:  Open your mind and heart to the possibilities of found treasure.

You actually can become a capable presenter.  You can become a great presenter, who delivers especially powerful business presentations.

When you enter the Power Zone, you are both cursed and blessed with knowledge.  This knowledge represents two sides of the same coin.

You are cursed with the knowledge that the only limitation you have is you.  You are blessed with the knowledge that you can become a good – even great – speaker.

An especially powerful presenter.

Now, you have no other real excuse.  It’s totally up to you.

For the ultimate guide to developing your personal brand as an especially powerful business presenter, CLICK HERE.

Professional Appearance for Competitive Advantage

Professional Appearance
Professional Appearance Matters

Do you offer a professional appearance to your business presentation audience?

Oftentimes, we don’t consider that our physical appearance transmits messages to those around us.

Most certainly, the professional appearance of a speaker before an audience conveys non-verbal signals.

This happens whether you are conscious of it or not.

Your appearance sends a message to your audience.  And you cannot decide not to send a message to your audience.

You can’t tell an audience to disregard the message your appearance transmits.  And you can’t dictate to an audience the message it receives.

The “Ageless Rebel” Battling the “Man”?

What’s you message?  That you don’t care?

That you’re confident?

That you’re attentive to detail?

That you care about your dignity, your physique?

Is your appearance one big flip-off to the world because you fancy yourself an ageless rebel, shaking your fist at the “man” and refusing to “conform” to the “rules?”  Do you offer an unprofessional appearance to make a statement of some sort?  If so, then you err grossly.  You pay a dear price for so meager a prize.

That price comes in the form of losing competitive advantage to your peers.  To your competitors, who may want to spend their personal capital for more luxurious rewards.

Many young speakers seem unaware of the messages that their appearance conveys.  Or worse, they attempt to rationalize the message, arguing instead what they believe that the audience “ought” to pay attention to and what it “ought” to ignore.  Here is an example of how important professional appearance can be to an organization.

Professional Appearance for Credibility

You can’t cannot dress for lazy comfort and nonchalance and expect to send a message that conveys seriousness, competence, and confidence.  A message that emerges from a powerful presence.

This is the lesson that so many fail to grasp, even into the middle management years.

“I’m a rebel and exude confidence and independence!” you think, as you suit up in the current campus fashion fad.  The message received is likely much different:  “You’re a slob with no sense of proportion or clue how to dress, and I’ll never hire you.”

The best public speakers understand the power of professional appearance and mesh their dress with their message.

Take President Barack Obama, for example.  He’s a superb dresser, as are all presidents.  On occasion, you will see the President speaking in open collared shirt, his sleeves rolled up in “let’s get the job done” fashion.

And that’s usually the message he’s trying to convey in such dress: “Let’s get the job done . . . Let’s work together.”

Politics, Schmolitics . . .  He’s a Sharp Dresser

You will never see President Obama address the nation from the Oval Office on a matter of gravity with his jacket off and his sleeves rolled-up.  Ronald Reagan, the great communicator, was also a sharp dresser.  Most presidents are, because image consultants know the power of a professional appearance.

They know the personal competitive advantage of an especially powerful appearance.

The lesson is that your dress ought to reinforce your message, not send conflicting signals.

Here are basic suggestions for ensuring a minimum pleasing appearance . . .

For more on an especially powerful and professional appearance, consult The Complete Guide to Business School Presentations.

How to Give a Business Presentation

How to Give a Business Presentation
Do you know How to Give a Business Presentation?

Business students need credible, brief, and direct resources on how to give a business presentation.

You want solid information and best practices, not generic “presentation principles” and certainly not “communication theory.”

You want to know what works and why.  You want to know right from wrong, good from bad.

You want to know what is just opinion and what, if anything, is carved in stone.

Think of this place as your Official College Guide to Business School Presentations, because here you’ll find answers here to the most basic questions.

  • What is this beast – the business presentation?
  • How do I stand? Where do I stand?
  • What do I say? How do I say it?
  • How do I reduce 20 pages of analysis into a four-minute spiel that makes sense and that “gets it all in?”
  • How should we assemble a group presentation? How do we orchestrate it?Where do I begin, and how?
  • How do I end my talk?
  • What should I do with my hands?
  • How do I conquer nervousness once and for all?
  • How can I tell “what the professor wants?”
  • How do I translate complicated material, such as a spreadsheet, to a PowerPoint slide so that it communicates instead of bores?

Business School Presenting answers every one of these questions.  It answers many more that you haven’t even thought of yet.

You may not like the answers.  You may disagree with the answers.

Fair enough.  Let a thousand presentation flowers bloom across the land.  Listen, consider, pick and choose your pleasure.

Or not.

2,500 Years of How to Give a Business Presentation

But you should know that I offer here the distillation of 2,500 years of public speaking and presentation secrets.  Secrets developed by masters of oratory and public speaking and refined in the forge of experience.

Cicero, Quintilian, Demosthenes, John Adams, Patrick Henry, Daniel Webster, Frederick Douglass, Abraham Lincoln, William Jennings Bryan, John Kennedy, Martin Luther King, Malcolm X, Ronald Reagan, Barack Obama  – all find their places in the pantheon of the most powerful presenters of all time.  And all of them knew how to give a business presentation.

They all have drawn upon the eternal verities of presenting.  In turn, they have each contributed their own techniques to the body of wisdom.

You find those verities here.

Do you know How to Give a Business Presentation

In our modern-day world of multimedia extravaganzas, who needs business presentations?  It’s all done for us now, right?

The presentation is contained in the software, and all you need do is plug in the specifics.  Right?

With all of these high-tech prosthetic presentation devices, anyone can be a presentation hero!

Right?  Right?

You may wish it were true, but of course you know that this is wrong.  Horribly wrong.

You’ve seen enough endless, boring, unintelligible slide-a-thons to know that something is amiss here.

Why are 99 percent of business presentations so boring?  Why is it that only 1 percent of corporate America seems to know how to give a business presentation in a coherent, interesting manner?

The answer’s here, and on this site.

Why Bother with How to Give a Business Presentation?

If you discovered that there was one thing – business presentation skill – you could learn that would immeasurably increase your chances of getting a great job after graduation, wouldn’t that be great?

What would you think of that?  Too good to be true?

And what if you discovered that this skill is something that you can develop to an especially powerful level in just a handful of weeks?

What would that be worth to you?  Would it be worth the price of a book to get you started?

Think of it – business presentation skills you can learn in 4-5 weeks that can provide you lasting competitive advantage through the rest of your working life.  A skill that few people take seriously.

A skill in high demand by America’s corporations.

Companies haven’t nearly enough personnel who can communicate effectively.  Nor logically.  Comfortably.  Clearly.  Cogently.  This is why corporate recruiters rate business presentation skills more important in candidates than any other trait or skill.

Capable business presenting is a high-demand skill.

This is the Secret Skill You Knew They Kept from You

The Secret Skill – the edge – you’ve always sought.

You, as a business student or young executive, gain personal competitive advantage vis-à-vis your peers, just by taking presenting seriously.  You gain advantage by embracing the notion that you should and can become an effective and capable business presenter.

In other words, if you actually devote yourself to the task of becoming a superb speaker and learn how to give a business presentation with competence and confidence, you lift yourself into that rarefied 1 percent of business students and executives.

And the task is not as difficult as you imagine.  But it isn’t easy, either.

You actually have to change the way you do things.  This can be tough.

Most of us want solutions outside of ourselves.  The availability of an incredible variety of software has inculcated in us a tendency to accept the way we are and to find solutions outside ourselves.  Off the shelf.  In a box.

This doesn’t work.  Not at all.  You cannot find the secret to great business presenting outside of yourself.

You already carry it with you.

But you will have to change.

But Great Business Presentation Skills Mean Change . . .

This is about transformation.

Transforming the way we think, the way we view the world.  Transforming the lens through which we peer at others, the lens through which we see ourselves.  Transforming you so that you know how to give a business presentation and deliver power and impact every time.

And it begins with your uniqueness.  Each of us applies our own uniqueness to the tools and verities that make for great business presentations.  We mark our presentations with our own personal brand.

Your realization of uniqueness and belief in it is essential to your development as a powerful business presenter.

Yes, you are unique, and in the quest for business presentation excellence, you discover the power of your uniqueness.  You strip away the layers of modern mummification. You chip away at those crusty barnacles that have formed over the years without your even realizing it.

It’s time to express that unique power in ways that support you in whatever you want to do.

Explore the truths here on how to give a business presentation and begin today to energize your personal brand and gain personal competitive advantage.

For more on how to give a business presentation with power and impact, consult The Complete Guide to Business School Presenting.

 

Personal Competitive Advantage in Business Presentations

Appearance for Personal Competitive Advantage
Cultivate a Powerful Image for Personal Competitive Advantage

Let’s move from the realm of what you do and say in front of your business presentation audience to how you appear to your audience . . . an important source of personal competitive advantage.

Your appearance can cultivate this advantage.  So right now let’s dismiss the notion that “it doesn’t matter what I look like . . . it’s the message that counts.”

This is so wrong-headed and juvenile that you can turn this to immediate advantage.  You can adopt the exact opposite perspective right now and steal a march on the competition.  Most folks your age won’t go that route, particularly those stuck in liberal arts.

It’s much more dramatic to deliver a mythic blow for “individuality” than to conform to society’s diktats, eh?

Take the Smart Fork

Well, let those folks strike their blows while you spiff yourself up for your presentations.  Present a superior appearance in both public and private job interviews to gain a personal competitive advantage.

Here is the upshot.  Presentation appearance matters a great deal.  It’s up to us to dress and groom appropriate to the occasion and appropriate to our personal brand and to the message we want to send.

“Slob cool” may fly in college – and I stress may.  But it garners only contempt outside the friendly confines of the local student activities center and fraternity house.

Is that “fair?”

It’s fair for Personal Competitive Advantage

It certainly is fair!  You may simply not like it.  It may clang upon your youthful sensibilities.

But here’s the deal . . .   You’re on display in front of a group of buyers.  They want to know if your message is credible.  Your appearance conveys cues to your audience.  It can convey one of two chief messages, with little wiggle room between them.

Personal Competitive Advantage can be yoursFirst, your appearance telegraphs to your audience that you are:  Sharp, focused, detailed, careful, bold, competent, prudent, innovative, loyal, energetic . . .

Or . . .

Your appearance telegraphs to your audience that you are:  Slow, sloppy, careless, inefficient, incompetent, weak, mercenary, stupid.

Moreover, you may never know when you are actually auditioning for your next job.  So it pays to burnish your personal brand all the time to achieve the much-coveted personal competitive advantage.

That presentation you decided to “wing” with half-baked preparation and delivered in a wrinkled suit was awful.  It might have held in the audience a human resource professional recommended to you by a friend.  But you blew the deal.  Without even knowing it.

Think.

Don’t Eliminate Yourself from Contention

How many powerful people mentally cross you off their list because of your haphazard appearance?  How many opportunities pass you by?  How many great connections do you forfeit?

Granted, it’s up to your discretion to dress in the first wrinkled shirt you pull from the laundry basket.  But recognize that you may be paying a price without even knowing it.The Brand called your for Personal Competitive Advantage

Your appearance on the stage contributes or detracts from your message.  So, as a general rule, you should dress one half-step above the audience to convey a seriousness of purpose.

For instance, if the audience is dressed in business casual (sports coat and tie), you dress in a suit.  Simple.

Personal appearance overlaps into the area of personal branding, which is beyond the scope of this space, but two books I recommend to aid you in your quest for appearance enhancement are You, Inc. and The Brand Called You.

Both of these books are worth the price.  They contain the right kind of advice to propel you into delivering Powerful Presentations enhanced by a superb professional appearance.

For more on developing especially powerful personal competitive advantage by way of your business presentations, consult my own book The Complete Guide to Business School Presenting.

Business Jargon in Presentations

Business Jargon in PresentationsOur profession contrives business jargon and then clutches it to its breast.

It’s useful.

Especially as shorthand for keen concepts well-understood.

But the more Machiavellian among us sometimes enshrine it as a code for entry into a priesthood of the knowledgeable.

And so we have the conundrum – one man’s obfuscation is another man’s sharply drawn argument, both using “jargon.”

Who with compassion would strip a man of his outlet for facile expression, the utility of shorthand “jargon,” simply because there exist unscrupulous cads who abuse the privilege of a profession’s lexicon?

Business Jargon Struggles for Hearts and Minds?

The struggle is for clear and original expression against the encroachment of weasel-words.  The struggle is for meaningful distinctions between useful locutions and the vulgarity of “jargon.”

So it’s a struggle, yes, but it’s also an internal struggle.

I’m torn, because it is my bane to be charged with teaching the lexicon, the “jargon” to vulnerable young minds.  Minds to which business jargon sounds fresh and innovative, when it’s actually already stale and reified.

It’s an axiom that once something makes it into a textbook, it likely is already outdated.

Business Jargon in PresentationsBut business jargon does perform valuable service.  If used judiciously and properly and with clear intent to the purpose for which it was created.

If it’s wielded not to obfuscate.

If it’s wielded not to mind-taser the listener into a kind of numb dumbness.

For those of us in the profession that is home to our jargon, it serves as shorthand for many thoughts already thought, not simply a comfortable refuge.  Shorthand for many debates already concluded.  Many theories already expressed. Many systems already in place.

 In fact, a deep vein of rich discussion lurks beneath the glib façade of most of our jargon.

And thus business jargon presents us with a dilemma – if it were not useful, it would not exist.  And anything that is useful can be misused.

It should come with a warning label.

A Business Jargon Warning Label?

I provide such a warning label.  But only half-heartedly.

Half-heartedly, because it is my first obligation to ensure that my charges remember the “jargon” that I serve up to them.  They must imbibe deeply and, at some point during a seemingly interminable semester, they must regurgitate the jargon.

They must drink deeply from the cup of “competitive advantage.”

They must feast heartily at the table of “core competency” and ladle large portions of “market failure” and “pioneering costs” along with a light sprinkling of what some might consider the oxymoronic garnish of “business ethics.”

More insidious than the standard business jargon is the phalanx of “new” program buzzwords that march our way in endless columns, recycling ideas of old . . . and then recycling them yet again.

Business jargon in presentationsBest Practices,” “Re-engineering,” “Six Sigma,” “TQM, “Benchmarking,” “Balanced Scorecard,” and on and on . . .

For those of us who bathe regularly in the sea of “competitive advantage” and “market saturation” and “pioneering costs” and “core competencies,” we cannot exercise the luxury of contempt.

Instead, we must labor as any wordsmith must labor.  We must not ban the hammer because some use it to bash their thumb instead of the nail.

Just as any writer seeks and secures precision in language, the business writer must labor likewise.  Constant vigilance is our only guarantor against the debasing of the language.

This is true in business and in academia as it is true in the high-minded world of the literati.

High-minded?  It might be also useful to exercise constant vigilance that high-mindedness does not become high-handedness.

Humility and the hunger for clarity.

Uncommon qualities in the business and academic worlds?  Perhaps, but surely they should be considered corollary to the jargon that seems pervasive and inescapable and that nettles us so naughtily.

But enough!  Cast all of this aside and consult The Complete Guide to Business School Presenting for a jargon-free entre into the high priesthood of the finest business presenters in the corporate world!

Business Presentation Skills for a Strong Personal Brand

Business Presentation Skills for Personal Competitive Advantage
Business Presentation Skills for Personal Competitive Advantage

What is left about business presentation skills that anyone would want to read in a blog?

What is there left to say?  After two or three posts?

Doesn’t that cover it?

That’s the attitude of many young people, including my daughter, who ought to know better.

One of my former colleagues even believes he can inculcate adequate presentation skill in, as he says, “30 minutes.”

Such is the myth of the soft skill.

Adolescent Attitude Toward Business Presentations Skills

One of the conundrums of business presenting is that it’s what is known in the parlance as a “soft skill.”

This suggests that skill at business presenting is somehow “softer” than, say, accounting.  It therefore needs less attention or development.

It must be somehow “easier.”

That it’s something that can be “picked up along the way.”

Many people believe this.  It can damage the early careers of young people, who form a wrong impression of the craft of speaking publicly.

Public Speaking – excellent public speaking – is tough.  Delivering a superb business presentation is one of the tougher tasks, because it often requires coordination with others in a kind of ballet.

The Reality of Business Presentation Skills
Especially Powerful Business Presentation Skills
Powerful Business Presentation Skills can confer personal competitive advantage

And it requires practice, just like any other discipline.

But invariably, the “soft skill” label moves it down the priority list of faculty and college administrators and, hence, of the students they serve.

I can quickly gauge the attention on business presenting skills at an institution by simply watching a cross-section of presentations.  To be generous, student business presentations are usually poor across a range of dimensions.

They come across most often as pedestrian.  Many are quite bad.

But this is not to say that they are worse than what passes for presenting in the corporate world.  They’re usually as good – or as bad – as what is dished out in the “real world.”

The Great Embarrassment

The great embarrassment is that the majority of business students have untapped potential for becoming competent and especially powerful business presenters.  But they never realize that potential because they never progress out of the swamp of poor business presentation skills.

Some students pass through the business school funnel with only cursory attention to business presentation skills.  Perhaps I’m too demanding, and the degree of attention I’d like to see just isn’t possible.  But . . .

But the craft of business presenting needs only the proper focus and priority to transform young people into quite capable and competent presenters.

And some institutions get it right.

I’m blessed to serve an institution that takes business presentation skills seriously.  My school’s winning results in case competitions demonstrates this commitment to preparing business students to excel in the most-demanded skill that corporate recruiters seek.  A coterie of professors, particularly in finance, have recognized the power bestowed by sharp business presentation skills.

And they emphasize these skills far beyond the norm in most schools.

Business Presentation Skills for an Especially Powerful Personal Brand
Business Presentation Skills for a Powerful Personal Brand

Administrators, too, insist that students pass through rigorous workshops that inculcate in students the presenting skills to last a business lifetime.

Business Presentation Skills Build a Powerful Personal Brand

The results can be phenomenal.

Merely by exposure to the proper techniques, students gain tremendous personal career advantage.

By elevating business presentation skills to the same level of the sub-disciplines of, say, marketing, operations, or risk management, B-Schools can imbue their students and faculty with the appropriate reverence for the presentation enterprise.

One result of this is the creation of young executives who tower over their peers in terms of presenting skills.  And especially powerful business presentation skills are in high demand by corporate recruiters.

This highly refined skill of delivering stunning business presentations becomes part of a powerful and distinctive personal brand.  A brand that cannot be copied easily and so becomes part of a personal competitive advantage that can last a lifetime.

So, back to the original contention of folks who wonder what could one possibly write about in a “business presenting blog” . . . just as there is much to be learned, it means there is much to write about.

There is much to be distilled from 2500 years of recorded presentation wisdom.

The wisdom is there.  It remains for us to seize it and make it our own for enhanced personal competitive advantage.

For more on especially powerful business presentation skills, consult The Complete Guide to Business School Presenting.

 

Gangnam Style Presentation

Gangnam style Presentation Can elevate your own show
Gangnam Style Presentation is extreme, but instructive

Here’s a presenter who carefully follows the Three Ps of business presenting and quite obviously succeeds at his performance in a Gangnam Style Presentation.

The Three Ps, of course, are:  Principles . . . Preparation . . . and Practice.

The presenter calls himself Psy.

In this Gangnam Style presentation, Psy engages the Seven Secrets of presenting – the principles of Voice, Expression, Gesture, Appearance, Stance, Passion, and Movement – for a stunning performance.  Note that the acronym formed by those seven words is appropriate to this particular presentation:

VEGAS PM.

Applying the Three Ps

Moreover, while Psy exhibits incredible professional presence, he doesn’t rely solely on his charisma to carry his presentation.  He and his support team prepared meticulously for this performance, and they’ve obviously practiced much.

The presenter engages his audience, gives them exactly what they expected to receive, and encourages audience participation.

He exhibits tremendous focus on his main point, repeating his main point several times so that it isn’t lost – otherwise known as his song’s chorus – and he uses the same repeated choral movement to emphasize visually his song’s chorus.

View this Gangnam Style Presentation with these precepts in mind.

 

The comparison to superb business presenting is by no means a reach.

When you present, you give your audience a show.  Accordingly, you should prepare your show according to principles almost identical to those used by any stage performer.

You might not expect the kind of crazed enjoyment of your business presentation exhibited by the audience in the video (and I congratulate you if you achieve it).  But you can apply the precepts of presenting to meet your audience expectations, engage your listeners, and drive home your main point with repetition and focus.

Deliver a Gangnam Style Presentation

You can thoroughly prepare and practice your presentation, just as any worthy stage performer does.  Respect for your audience and your message demands no less than that you employ the Three Ps of business presenting.

Do this consistently, and you increase your personal competitive advantage tremendously as someone known for capable and competent business presenting.

For more on Gangnam Style business presenting, consult The Complete Guide to Business School Presenting.

Secrets of Strategic Thinking Skills – VIDEO

Strategic thinking skills

Are there secrets to Strategic Thinking?

Yes . . . and no.

They aren’t secrets if you know them.  And they are not magical.  They are quite mundane in fact, and this disappoints folks who believe that “secrets” ought to carry the heft of incantation.

The real secret of Strategic Thinking Skills is implementing a program for thinking strategically in both our personal and professional lives.

And like so many other things . . . following through on that program.

Strategic Thinking Skills for Competitive Advantage

This takes discipline, and sometimes it takes courage.  The payoff is increased personal competitive advantage, and who wouldn’t want more of that?

As you develop a keen sense of strategy, you may find that your perspective on the world has undergone profound transformation as you begin to see patterns and routines, to identify categories, and to sense the broader macro-shifts in your own particular correlation of forces.  You gain clarity.  You begin to see the fog of uncertainty begin to clear.

By adopting combinations of techniques and tools of analysis, and by seizing a substantial role in developing your circumstances, you improve your chances of achieving your objectives.

This is the great gift of strategic thinking:  clarity and efficacy of action in a forever changing and chaotic world.

In this interview on the Goldstein on Gelt show, I touch on several useful precepts of strategic thinking.  It’s enough to get started for 2013 . . .

 

Earnestness, for an Especially Powerful Business Presentation

 Earnestness, for a Powerful Business Presentation
Be earnest . . . for a Powerful Business Presentation

“Earnestness” is a word that we neither hear much nor use much these days.

That’s a shame.

Because the word captures much of what makes for an especially powerful business presentation.

Edwin Dubois Shurter was a presenting master in the early 20th Century, and he said way back in 1903 that:

“Earnestness is the soul of oratory.  It manifests itself in speech by animation, wide-awakeness, strength, force, power, as opposed to listlessness, timidity, half-heartedness, uncertainty, feebleness.”

What was true then is surely true today.

And yet, “earnestness” is frowned upon.  Perhaps some think it somehow “uncool.”

Showing Too Much Interest?

It is uncool to show interest, because . . .   If you appear too interested in something, and then you somehow are perceived as having failed, then your business presentation “defeat” is doubly ignominious.

Better to pretend you don’t care.

So the default student attitude is to affect an air of cool nonchalance.  So that no defeat is too damaging.  And you can save your cool.  You save your best – your earnestness – for something else.

For your friends, for your sports contests, for your facebook status updates.  For your pizza discussions, for your intramural softball team . . .

But this also means that all of your presentation victories, should ever you score one or two, are small victories.  Meager effort yields acceptable results in areas where only meager effort is required.

Strive for the Powerful Business Presentation

Mediocrity is the province of the lazy and nonchalant.  The sin of the insouciant.

Shurter was a keen observer of presentations and he recognized the key role played by earnestness in a successful presentation:  “When communicated to the audience, earnestness is, after all is said and done, the touchstone of success in public speaking, as it is in other things in life.”

Earnestness means wrapping your material in you.

Embracing your topic.

This means giving a powerful business presentation that no one else can give, one that no one else can copy.  Because it arises from your essence, your core.

It means demonstrating genuine enthusiasm for your subject.  It means recognizing that the subject of your presentation could be the love of someone else’s life, whether it be their business or their product or their service – you should make it yours when you present.

In the process, you craft your persona, your powerful personal brand that differentiates you from the great hoi-polloi of undistinguished speakers.  And you achieve remarkable personal competitive advantage.

Embrace your topic with earnestness, and you will shine as you deliver an especially powerful business presentation.

For more on the power of earnestness and the key to delivering a powerful business presentation, consult The Complete Guide to Business School Presenting.

How to Stand in a Presentation

How to stand in a presentation You want to project strength, competence, and confidence throughout your presentation.

You achieve this goal with a number of techniques, all working simultaneously and in harmony.

Those techniques comprise our backpack full of Seven Secrets.

Your first technique – or secret – is fundamental to projecting the image of strength, competence, and confidence.  This first technique is assumption of the proper stance.

Your Foundation – Power Posing

Let me preface by assuring you that I do not expect you to stay rooted in one spot throughout your talk.  But the risk of sounding clichéd, let us state forthrightly that it is impossible to build any lasting structure on a soft foundation.

This foundation grows out of the notion of what we can call “power posing.”

Let’s build your foundation now and learn a little bit about the principle of power posing, the first step in learning how to stand in a presentation.

How do you stand when you converse in a group at a party or a reception?  What is your “bearing?”  How do you stand before a crowd when you speak?  Have you ever consciously thought about it?

How you stand, how you carry yourself, communicates to others.  It transmits a great deal about us with respect to our inner thoughts, self-image, and self-awareness.

Whether we like this is not the point.  The point is that we are constantly signaling others nonverbally.

Know How to Stand in A Presentation

You send a message to those around you, and those around us will take their cues based on universal perception of the messages received.

What is true in small groups is also true as you lecture or present in front of groups of four or 400.  Whether you actually speak or not, your body language is always transmitting.  If so, just wHow to Stand in a Presentationhat is the message you unconsciously send people?

Have you even thought about it?  Have you thought about the silent and constant messages your posture radiates?

Seize control of your communication this instant.  There is no reason not to.  And there are many quite good reasons why you should.

Recognize that much of the audience impression of you is forming as you approach the lectern.  They form this impression immediately, before you shuffle your papers or clear your throat or squint into the bright lights.

They form their impression from your walk, from your posture, from your clothing, from your grooming, from the slightest inflections of your face, and from your eye movement.

The importance of knowing how to stand in a presentation has been acknowledged for centuries.  Speaking Master Grenville Kleiser said in 1912 that, “The body, the hand, the face, the eye, the mouth, all should respond to the speaker’s inner thought and feeling.”

Defeat?  Ennui?

Do you stand with shoulders rounded in a defeatist posture?

Do you transmit defeat, boredom, ennui?  Do you shift from side-to-side or do you unconsciously sway back-and-forth?

Do you cross and uncross your legs without knowing, balancing precariously upon one foot, your free leg wrapped in front of the other, projecting an odd, wobbly, and about-to-tumble-down image?

Your posture affects those who watch you and it affects you as well.  Those effects can be positive or negative.

Posture, of course, is part of nonverbal communication, and it serves this role well.  The audience takes silent cues from you, and your posture is one of those subtle cues that affect an audience’s mood and receptivity.How to Stand in a Presentation

But posture and bearing are not simply superficial nonverbal communication to your audience.  There is another effect, and it can be insidious and can undermine your goals . . . or it can be an incredibly powerful ally to your mission.

It is this:  Your body language transmits your depression, guilty, fear, lack of confidence to the audience.  It also enhances and reinforces those feelings within you.  Most often, if we fear the act of public speaking, the internal flow of energy from our emotional state to our physical state is negative.

Negative energy courses freely into our limbs and infuses us with stiffness, dread, immobility and a destructive self-consciousness.  We shift involuntarily into damage-limitation mode.

It cripples us.

Your emotions affect your body language.  They influence the way you stand, the way you appear to your audience.  They influence what you say and how you say it.

Reverse the Process

But . . .

You can reverse the process.

You can use your gestures, movement, posture, and expression to influence your emotions.

You can turn it around quite handily and seize control of the dynamic.  Instead of your body language and posture reflecting your emotions, reverse the flow.

Let your emotions reflect your body language and your posture.  Consciously strike a bearing that reflects the confident and powerful speaker you want to be.

Skeptical?

A venerable psychological theory contends this very thing, that our emotions evolve from our physiology.  It’s called James-Lange Theory, developed by William James and the Danish physiologist Carl G. Lange.  Speaking Master James Albert Winans noted the phenomenon in 1915:

Count ten before venting your anger, and its occasion seems ridiculous.  Whistling to keep up courage is no mere figure of speech. On the other hand, sit all day in a moping posture, sigh, and reply to everything with a dismal voice, and your melancholy lingers. . . .  [I]f we wish to conquer undesirable emotional tendencies in ourselves, we must assiduously, and in the first instance cold-bloodedly, go through the outward movements of those contrary dispositions which we prefer to cultivate.

Much more recently, a Harvard study substantiated James-Lange Theory and found that power posing substantially increases confidence in people who assume them while interacting with others.

In short, the way you stand or sit either increases or decreases your confidence.  The study’s conclusion is unambiguous and speaks directly to us.  Harvard researchers Dana R. Carney, Amy J.C. Cuddy and Andy J. Yap say in the September 2010 issue of Psychological Science that:

[P]osing in high-power displays (as opposed to low-power displays) causes physiological, psychological, and behavioral changes consistent with the literature on the effects of power on power holders — elevation of the dominance hormone testosterone, reduction of the stress hormone cortisol, and increases in behaviorally demonstrated risk tolerance and feelings of power.

In other words, stand powerfully and you increase your power and presence.  You actually feel more powerful.

This finding holds tremendous significance for you if you want to imbue your presentations with power.

In our 21st Century vernacular, this means you should stand the way you want to feel.  Assume the posture of confidence.  Consciously affect a positive, confident bearing.  Square your shoulders. Affix a determined look on your face.  Speak loudly and distinctly.  In short, let your actions influence your emotions.

Seize control of the emotional energy flow and make it work for you.

Essential to this goal is that you know the difference between open body language and closed body language.

It is the difference between power posing and powerless posing.

For more on how to stand in a presentation and the other six secrets of business presenting, consult The Complete Guide to Business Presenting.

Your Silver Bullet Skill . . . ENCORE!

The Choice is Yours to Acquire the Silver Bullet Skill

If you discovered that there was one thing – one skill – you could learn that would immeasurably increase your chances of getting a great job after graduation, wouldn’t that be great?

What would you think of that?  Too good to be true?

And what if you discovered that this skill is something that you can develop to an especially powerful level in just a handful of weeks?

What would that be worth to you?

Worth How Much?

Would it be worth the price of a book to get you started?  Think of it – a skill you can learn in 4-5 weeks that can provide you lasting competitive advantage through the rest of your working life.

A skill that few people take seriously.

A skill that is in high demand by America’s corporations.

Companies haven’t nearly enough personnel who can communicate effectively, logically, comfortably, clearly, and cogently.  This is why corporate recruiters rate the ability to communicate more desirable in candidates than any other trait or skill.

Capable business presenting is a high-demand skill.

This is the Silver Bullet Skill

And this is the silver bullet you’ve always sought.

You, as a business student or young executive, gain personal competitive advantage vis-à-vis your peers, simply by taking presenting seriously.  You gain incredible advantage by embracing the notion that you should and can become an effective and capable business presenter.

In other words, if you actually devote yourself to the task of becoming a superb speaker, you become one.

And the task is not as difficult as you imagine, although it isn’t easy, either.

You actually have to change the way you do things.  This can be tough.  Most of us want solutions outside of ourselves.  The availability of an incredible variety of software has inculcated in us a tendency to accept the way we are and to find solutions outside ourselves.

Off the shelf.  In a box.

This doesn’t work.  Not at all.

You cannot find the secret to great business presenting outside of yourself.  You already carry it with you.

But . . .

But you will have to change.

Powerful Presenting Skills can lift you into the High-demand Skill Zone

This is about transformation.  Transformation of the way we think, of the way we view the world, of the lens through which we peer at others, of the lens through which we see ourselves.

It is a liberating window on the world.  And it begins with your uniqueness.

No, this is not esteem-building snake-oil.  It is a quite cool observation.  I am not in the business of esteem-building, nor do I toil in the feel-good industry.  If you had to affix a name to it, you could say that I am in the business of esteem-discovery.

So you are unique, and your realization of this and belief in this uniqueness is utterly essential to your development as a powerful business presenter.

But given the tendency of modernity to squelch your imagination, to curtail your enthusiasm, to limit your vision, and to homogenize your appearance and your speech, you have probably abandoned the notion of uniqueness as the province of the eccentric.  Perhaps you prefer to “fit in.”

Some truths can be uncomfortable.  Often, truths about ourselves are uncomfortable, because if we acknowledge them, we then obligate ourselves to change in some way.

But in this case, the truth is liberating.

Your Shrinking World . . . Reverse the Process

Recognize that you dwell in a cocoon.  Barnacles of self-doubt, conformity, and low expectations attach themselves to you, slowing you down as barnacles slow an ocean liner.

Recognize that in four years of college, a crust of mediocrity may well have formed on you.  And it is, at least partially, this crust of mediocrity that holds you back from becoming a powerful presenter.

Your confidence in yourself has been leeched away by a thousand interactions with people who mean you no harm and, yet, who force you to conform to a standard, a lowest common denominator.

People who shape and cramp and restrict your ability to deliver presentations.  They lacquer over your innate abilities and force you into a dull conformity.

Your world has shrunk incrementally, and if you do not push it out, it will close in about you and continue to limit you.

Your most intimate acquaintances can damage you if they have low expectations of you.  They expect you to be like them.

They resent your quest for knowledge and try to squelch it.

Beware of people who question you and your desires and your success.  I suggest that you question whether these people belong in your life.

Yes, you are unique, and in the quest for business presentation excellence, you discover the power of your uniqueness.  You strip away the layers of modern mummification. You chip away at those crusty barnacles that have formed over the years without your even realizing it.

It’s time to express that unique power in ways that support you in whatever you want to do.

For more on developing your uniqueness as a presenter, consult The Complete Guide to Business School Presenting.

Presentation Power Posing: “I feel especially powerful today!”

Power Posing
Power Posing Yields Presentation Confidence

I don’t mean to be a pain to my long-suffering business students, but one power posing exercise that elicits more scorn than it deserves is called “Especially Powerful.”

It consists of everyone standing up and then striking a confident stance.  Feet are shoulder-width apart and arms outstretched to either side, palms turned upward.

Picture it.

This is a critical and powerful pose.

Power Posing Personified

Then visualize a slight tilt of the head up and, in unison and in the best tradition of the deep-voiced Darth Vader, everyone repeats after me . . . “I feel especially powerful today!”

Several times.

“I feel especially powerful today!”

I’m not satisfied until the room reverberates with the appropriate tone and volume, which indicate a robust embrace of the exercise and what we’re trying to accomplish.

Which is . . . what?

Why do I engage in what might appear gimmicky or cute?

First, I don’t do cute.  Second, the exercise achieves superb physiological goals that improve many characteristics associated with business presenting.

Voice . . . stance . . . posture . . . confidence . . . poise.

In short, much of what we call body language.  Power Posing.

Body Language
Power Posing
Power Posing Carries Gravitas

We hear in some circles that nonverbal communication – your body language – comprises more than 50 percent of your message.  Some studies contend that it comprises more than 70 percent.

For no other reason than this, we should be concerned with the messages we transmit with our posture, our expressions, our gestures.  Yes, body language is critical to conveying your message, and power posing is some of the most effective body language you can use.

But it is essential for another equally important reason.

It’s a reason not generally well-known or understood.  It’s a secret that I’ve use with my presentation students for years to invest them with confidence and new-found presentation power.  Its core idea stretches back well more than a century, to one of the world’s first theories of emotion: James-Lange Theory.

William James and the Danish physiologist Carl G. Lange developed the theory independently of each other in the 1880s.

Here’s a taste of the real thing from Mr. James himself:

“My theory … is that the bodily changes follow directly the perception of the exciting fact, and that our feeling of the same changes as they occur is the emotion.  Common sense says, we lose our fortune, are sorry and weep; we meet a bear, are frightened and run; we are insulted by a rival, are angry and strike.  The hypothesis here to be defended says that this order of sequence is incorrect … and that the more rational statement is that we feel sorry because we cry, angry because we strike, afraid because we tremble …

Without the bodily states following on the perception, the latter would be purely cognitive in form, pale, colorless, destitute of emotional warmth.  We might then see the bear, and judge it best to run, receive the insult and deem it right to strike, but we should not actually feel afraid or angry.”

And if you aren’t satisfied with the narrative of a 19th Century social scientist you never heard of, then take the theory of Charles Darwin, who in 1872 was one of the first to speculate that your body posture can have an effect of generating emotions rather than simply reflecting them.

The free expression by outward signs of an emotion intensifies it.  On the other hand, the repression, as far as this is possible, of all outward signs softens our emotions . . . .  Even the simulation of an emotion tends to arouse it in our minds.

So how does this relate to powerful business presenting?

Every way you can think of.

We generally believe that our emotions affect our body language.  We ourselves have experienced the effects of stage fright.  Emotions influence the way you stand, the way you appear to your audience.  They influence what you say and how you say it.

So if we feel stage fright and lack of confidence, our body language telegraphs that.  Moreover, once we become conscious of the effects of our fears, they worsen, and we get caught in a downward spiral of cause-and-effect.

But what if we could reverse that cause-and-effect?  What if we could, say, strike a confident pose and suddenly find ourselves infused with confidence?

Impossible, eh?

But James-Lange Theory suggests that very thing, that you can reverse the process.

Turn Negative Energy into Positive with Power Posing

You can use your gestures, movement, posture, and expression to influence your emotions.  You can affect body language associated with the emotion you want to experience – namely, confidence – and so gain confidence.

Power Posing
Power Posing is a critical component of Confidence and Charisma

This means that we should lay the groundwork for our emotions to reflect our body language and our posture.  Consciously strike a pose that reflects the confident and powerful speaker you want to be.  This is power posing.

This may sound too easy and leave you asking “what’s the catch?”

No, there’s no catch.  And now that recent research has scientifically confirmed the dynamic I just described, the secret is out.

Several theories later and after many attempts to debunk James-Lange Theory, the most recent research at Harvard University and the Kellogg School of Management would seem to give Mr. James and Mr. Lange the proverbial last laugh.

A 2010 Harvard study substantiated James-Lange Theory and found that power posing substantially increases confidence in people who assume them while interacting with others.  The Kellogg study early this year yielded the same findings.

In short, the way you stand or sit either increases or decreases your confidence.  The study’s conclusion is unambiguous that power posing can actually imbue us with power.

Our results show that posing in high-power displays (as opposed to low-power displays) causes physiological, psychological, and behavioral changes consistent with the literature on the effects of power on power holders — elevation of the dominance hormone testosterone, reduction of the stress hormone cortisol, and increases in behaviorally demonstrated risk tolerance and feelings of power.

This finding holds tremendous significance for you if you want to imbue your presentations with power and yourself with professional presence.  In our 21st Century vernacular, power posing means you should stand the way you want to feel.

Power posing – “I feel especially powerful today!” – improves your entire presentation delivery in ways you’ve likely not imagined.

Power Posing can flood your system with testosterone and can suppress stress-related cortisol, so you actually do invest yourself with confidence and relieve the acute anxiety that presentations sometimes generate.

The lesson here is to affect the posture of confidence.  Square your shoulders.  Fix a determined look on your face.

Speak loudly and distinctly.

Extend your arms to either side and take up lots of space.

Seize the emotional energy flow and make it work for you.

And remember . . .

“I feel especially powerful today!”

For more especially powerful guidance on power posing, consult The Complete Guide to Business School Presenting.