Tag Archives: presentation movement

“Whatever else you do, MOVE!”

especially powerful personal competitive advantage
Especially Powerful Movement yields Personal Competitive Advantage

We’re all familiar with the droning voice of the numbing speaker who rarely varies pitch, tone, or pace of a talk and who quickly loses us in monotony . . . and who does not move.

In like fashion, you can be visually monotonous . . . when you do not move.

Visual monotony – either of repetitive constant movement . . . or of no movement whatsoever.

We know well the “rocker” and the “swayer.”

We know Mr. “busy-hands” and the “Foxtrotter,” who quicksteps in a tight little dance.

Perhaps you’ve seen the occasional great Stoneface, but he is a rarity today.

The Right Movement

Movement can enhance or cripple your presentation.  But you must engage the right kind of movement.  In other words, move well.

Before you begin agitated hopping about the stage willy-nilly, recognize that you should incorporate movement into your presentation for quite specific reasons.  Your movements should contribute to your presentation by reinforcing your message.

At the risk over over-alliterating, you should mesh your movements with your message.

Personal Competitive Advantage
Conscious Movement . . . not Random Wandering

Remember that every single thing you do onstage derives its power by its contrast with every other thing you do.

If you move all the time, like a constant pacing jungle cat, it becomes the equivalent of white noise, and your movements contribute no meaning whatever to your presentation.

In fact, your movements become a distraction, leeching energy and attention from your message.  It, too, becomes a form of visual monotony.

The Kiss of Sleep

Likewise, if you remain stationary 100 percent of the time, the result is visual monotony.

You lull your audience into inattention, especially if you combine verbal and visual monotony in a single presentation – The Kiss of Sleep . . . for your audience.

Those in theater know this principle well.

In his very fine Tips for Actors, Jon Jory intones that: “Your best tool to avoid this dangerous state is variety.  Three lines of loud need soft.  Three lines of quick need slow.  A big dose of movement needs still.  Or change your tactics.”

So, think of movement as one more tool in your repertoire to evoke feeling from your audience and to convey a powerful and persuasive message.

The secret is not Movement alone . . . the secret is keen, decisive, proper, and exquisitely timed Movement.

Integrate your movement with your message for an especially powerful presentation to achieve personal competitive advantage.

Move well, my friend.

From Stick-Puppet Presenting . . . to 3D Presenting

Stick Puppet presenting
Eliminate Stick Puppet Presenting and you’re on your way to achieving personal competitive advantage

If experience is any guide for us, we can say that approximately 90 percent of our business presentations are delivered in 2-D fashion . . . stick-puppet presenting.

No, I don’t mean this literally in the sense that people become stick figures.

I mean that the typical business presentation is stripped of depth and breadth.

Stripped of humanity, stripped of the qualities that make it interesting, stimulating, and persuasive.  Stripped of anything that might suggest personal competitive advantage.

The potential richness, energy, vigor, and power that is provided by purposive movement is absent.

Crude Stick-Puppet Presenting

We are left with cutout figures, like stick puppets.  You’ve seen stick puppets – crude, flat little figures pasted onto sticks and then used in a child’s display to convey a story.

This is truly an ineffective form of entertainment.  This is as rudimentary as it gets.  The puppets shake and move up and down as someone voices dialogue from somewhere offstage.

Today’s business presentations are sometimes no better than stick-puppet presenting delivered in 2-D fashion.

Think of this, quite obviously, as “Stick-Puppet Presenting.”

Stick-Puppet Presenting is characterized by a zombie-like figure who is crouched behind a lectern, gripping its sides.

Or a speaker who reads from a laptop computer and alternately looks at a projection screen behind him, reading it verbatim.  If any movement occurs, it is unconscious swaying, rocking, or nervous happy-feet dancing.

Perhaps there is a bit of paStop stick puppet presenting for power and impactcing back-and-forth to fulfill some ancient advice mumbled to the speaker years earlier:  “Move around when you talk!”  And so the stick-puppet presenter aimlessly wanders about the stage.

This is worse than no movement at all as it adds one more irrelevant distractor to an already deteriorating situation.

But we want movement . . . the right kind of movement.  We want to accelerate from 2-D to 3-D presenting, and one powerful step in that direction is the addition of proper movement.

The addition of proper movement to your presentation can imbue it with energy, depth, richness, and enhanced meaning.

So in the next series of posts, we’ll analyze this component – “movement” on the stage in support of your presentation.

If you want to eliminate stick-puppet presenting and receive a full-bodied explication of the transition from 2D to 3D presenting, consult The Complete Guide to Business School Presenting.