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Bookend your Business Presentation Structure

Presentation Structure
Bookending is a Powerful Presentation Structure Technique

Bookend your presentation structure to give the audience a satisfying experience.

You can bookend your segment of a group presentation, too.

“Bookend?”

What’s this bookending and why is it so important to audience response?

Bookending brings your audience full circle, in a sense.  You first hook your audience with an intense introduction, and at then at the conclusion of your presentation, you recapitulate.

This provides a sense of closure and completion for the audience.

Presentation Structure Begins with This

The First Bookend.

This means to start your presentation with an anecdote, cue, or visual image that hooks your listeners into the narrative.  This is your “grabber.”

Your “hook.”

It can’t be a gimmick, or the audience will feel cheated.

Your grabber must startle and delight your audience.  An interesting fact, a controversial statement, a powerful phrase.

Presentation StructureAnd then you follow with your situation statement, which flows naturally from your grabber.

Your clear situation statement of only one or two sentences tells the audience exactly what they are about to hear, start to finish.

One of the best grabbers/situation statements I’ve ever heard was this pithy formulation:

“There’s a deal on the table.  Don’t take it.  Here’s why.”

That grabber is direct and is almost enough for a situation statement as well.  It pulses with power.  If you’re the one associated with the “deal on the table,” how could you not want to hear what comes next?

In fact, it encompasses the entire presentation in three especially powerful sentences.

That’s your first bookend.

The Middle of Your Presentation Structure

Then you offer your major points of your presentation, usually three major points.

Why three?

Because of the Rule of Three that I have spoken of in this space so many times.  We seem to be hard-wired to receive information most efficiently in threes.  Whether it’s a slogan or a fairy tale, when information is grouped in threes, we respond well to it and we remember it better.

Duty.  Honor.  Country.

I came.  I saw.  I conquered.

“Stop.  Look.  Listen.”

“The Three Little Pigs.”

“Goldilocks and the Nine Bears.”

See how the last sentence jars?  Try to craft your presentation to constitute three parts.  For instance:  Product Concept, Marketing Plan, Financial Analysis.  Something like that.

This three-part presentation structure can serve you well as a framework for most any presentation.

As you wind to a conclusion, you then construct your second and final bookend.

Recapitulation of your Presentation Structure

You say these words:  “In conclusion, we can see that—”  Then . . .

Repeat your original situation statement.  Hearken back to the original introductory anecdote, cue, or visual image that launched your presentation.

Finally, say:  “We believe that our presentation substantiates this.”

You come full-circle, so to speak, and the audience gains a sense of completeness.  This recapitulation of your theme knits together your segment into a whole.  Your audience appreciates the closure.

Rather than a linear march, where nothing said in your presentation seems to relate to anything that came before, you offer a satisfying circularity.  You bring your audience home.

You bring you audience back to the familiar starting point, and this drives home the major point of your talk in two especially powerful ways:  1) the outright repetition of your theme, cementing it in the minds of your listeners, and 2) the story convention of providing a satisfying ending, tying up loose ends, and giving psychological closure.

It’s an elegant technique that can pay big dividends in terms of audience response.

Try it.

For more especially powerful presentation structure tips like this, consult The Complete Guide to Business School Presenting, your essential companion throughout B-School.

The Only Presentation Structure You Need

The Complete Guide to Business Presentation Structure: What your professors don't tell you... What you absolutely must know
Do you even think about the overall structure of your business presentation, or do you plunge right in?

Beginning . . . Middle . . . End.

Every presentation – every story – has this framework.

Let me rephrase.  Your presentation ought to have this framework, or you’re already in deep trouble.

Every presentation, whether individual or group, should be organized according to this presentation structure.

Beginning . . . Middle . . . End

If you’re engaged in a group presentation, each segment of the show has this structure as well.  Your segment has this structure.

In fact, every member of a team has this same task – to deliver a portion of the presentation with a beginning, middle, and an end.

In other words, when you are the member of a 5-person team and you are presenting for, say, four minutes, during that four-minute span, you tell your story part that has a beginning, middle, and an end.

In the diagram below, each of the boxes represents a speaker on a five-person team delivering a group presentation.  The first speaker delivers the beginning.  The second, third, and fourth speakers deliver the middle.  The final speaker delivers the conclusion or the “end.”

Note that each speaker uses the same beginning-middle-end format in delivering his portion of the show.

Business Presentation Structure adds Impact
Your presentation structure should be simple and sturdy, smart and strong

This framework is not the only way you can build your presentation.  You can be innovative, you can be daring, fresh, and new.

You can also fail miserably if you plunge into uncharted “innovative” territory just for a false sense of “variety” or “fresh ideas” or self-indulgence.  Sparkle and pop spring from the specifics of your message and from your keen, talented, and well-practiced delivery.

Sparkle and pop do not spring from experimental structures and strange methods that swim against the tide of 2,500 years of experience that validate what works . . . and what fails.

Presentation Structure Tested in the Fire

Beginning-middle-end is the most reliable and proven form, tested in the fires of history and victorious against all comers.  I suggest you use it to build your presentation structure in the initial stages.

You may find that as you progress in your group discussions, you want to alter the structure to better suit your material.  Please do so.

But do so with careful thought and good reason.  And always with the audience in mind and the task of communicating your main points concisely, cogently . . . and with über focus.

One way to think of your part of the presentation is material sandwiched between two bookends.  You should Bookend your show.  This means to make your major point at the beginning and then to repeat that major point at the end.  Hence, the term “Bookends.”  And in-between, you explain what the book is about.

Build your story within this presentation structure and you’re on your way to a winning presentation.

For a more elaborate explanation on how presentation structure can enhance the power of your presentation, consult The Complete Guide to Business School Presenting.