especially powerful personal competitive advantage

To the Rescue! . . . a Classic Life Preserver

personal competitive advantage
“In conclusion” are the magic words to rescue any business presentation that threatens to spiral out of control and end in ignominy

Every person needs a life-preserver at some point during a speaking career, and this is where your conclusion is crucial.

At times, even the finest presenters get themselves in trouble, and having this rescue device near to hand can salvage a speech that is careening off-course, that is flirting with disaster.

Seize these Two Words

It’s a simple device that serves us well near the end of our talk.

When your talk is winding down and you feel yourself suddenly spent . . .

When you begin to spiral out of control and cannot remember your train of thought . . .

When your pulse quickens and your mind goes blank . . .

Grasp for two words.

Your life-preserver.

“In conclusion . . .”

That’s it.  Just two words.

I’ve tossed this rescue device out many times to students in trouble during a crumbling presentation.

These two words have rescued thousands of presenters before you, and they’ll rescue you as well.  These two words work a magic on your psyche that is almost inexplicable in terms that a logical, reasonable person would believe.

As soon as you speak them, the path to the end of your talk becomes clear.

Speak them, and suddenly you know what to say and do.

You’re imbued with power . . . and one step closer to achieving personal competitive advantage.

You Know the Magic Words

You confidently tack on another phrase . . .

“In conclusion, we can see that . . .”

“In conclusion, our recommendation makes sense for reasons just given . . .”

“In conclusion, this means that . . .”

See how it works?  How incredibly easy it is to get out of the sticky wicket of a talk spiraling out of control?

“In conclusion” leads you out of the wilderness and back onto your prepared path.  It leads you to restate your thesis in concise manner and then . . .

. . . stop!

You’re done.

For more techniques like these, consult the Complete Guide to Business School Presentations.