In earlier posts, we examined the lead-in steps for your case competition preparation.
Recognize and accept that your presentation is a wholly different communication mode than your final memorandum or report.
Treat it this way, and your chances of winning your case competition increase dramatically.
How to win a Case Competition
If your analysis is robust and your conclusions are sound, as should be with all the entries, then a powerful and stunning presentation delivered by a team of confident and skilled presenters will win the day most every time.
The competency of most case competition teams is relatively even. If a team lifts itself above the competition with a stunning presentation, it will win.
If you have reviewed the step-by-step preparation to this point and internalized its message, you understand that you and your teammates are not something exclusive of the presentation. You are the presentation.
By now, you should be well on the way to transforming yourself from an average presenter into a powerful presentation meister. You know the techniques and skills of the masters. You have become an especially powerful and steadily improving speaker who constantly refines himself or herself along the seven dimensions we’ve discussed: Stance, Voice, Gesture, Expression, Movement, Appearance, and Passion.
Employ the Seven Secrets to Win a Case Competition
When I coach a team how to win a case competition, the team members prepare all of their analysis, conclusions, and recommendations on their own. Here are some tips how to do this. Their combined skills, imagination, and acumen produce a product worthy of victory. The team then creates their first draft presentation.
It is at this point that the competition is most often won or lost.
Powerful winning presentations do not spring forth unbidden or from the written material you prepare. The numbers “do not speak for themselves.”
The “power of your analysis” does not win a case competition on its own. You cannot point to your handout repeatedly as a substitute for a superb presentation.
Your case solution is not judged on its merit alone, as if the brilliance of your solution is manifest to everyone who reads it. It is judged on how well you communicate the idea. Powerfully and persuasively.
Each member of your team must enter the presentation process as a tangible, active, compelling part of the presentation. And you must orchestrate your presentation so that you work seamlessly together with each other, with the visuals you present, and with the new knowledge you create.
For more deep secrets on how to win a case competition, consult The Complete Guide to Business School Presenting.