Develop Your Powerful Presentation Voice

powerful presentation voice
Do you have a case of Bad Voice?

If given a choice, would you embrace the opportunity to develop a powerful presentation voice?

Or would you demur to take a stand for “natural” voices?  Whatever the hell that is.

Rather than a mere provocation, the question is real and addresses one of the most pervasive problems in business presenting today.

It’s a problem that goes unrecognized and, as such, remains a debilitating burden for many people who could otherwise be superb speakers.

Your voice.

We tend to think that our voices are off-limits when it comes to changing, let alone improving.

We believe our voice is “natural” when, in fact, it is likely the product of undisciplined and random influences – parents, peers, television, celebrities, radio, occasional mimicry.

Voices Often Develop Chaotically

Many influences in our culture have, in the last decade or so, urged on us a plaintive, world-weary whine as voice-of-choice.  Thus, voice becomes a matter of style – not just in the slang we choose to use, but in the way our voices sound when we use that slang.

So what’s a “bad voice?”

Do you swallow your voice in the back of your throat so that you produce a nasal twang?  Is it pinched?  Do you use your chest as the resonating chamber it ought to be to produce a powerful presentation voice, or does your voice emanate from your throat alone?

High-pitched.  Small.  Weak.  Unpleasant.  Pinched.  Nasal.  Raspy.

Ugh.

Especially Powerful
Listen to the people around you

Next time you stand in line at the convenience store, listen to the people around you.

Focus on the voices.

Listen for the trapped nasal sound, the whine of precious self-indulgence.

Or the sound of air rasping across vocal cords.  A voice that has no force.  No depth.  A voice you could swat away as you would backhand a fly.

A voice from reality television.  A cartoon voice.  The opposite of a powerful presentation voice.

Cartoon Voice

The cartoon voice is more prevalent than you might imagine.  Many reasonably-known celebrities have cartoon voices, and they usually dwell in the wasteland of daytime television.

You know exemplars of the squeaky, whiney cartoon voice are people who appear to have achieved a degree of questionable fame for all of the wrong reasons:  a group of people calling themselves “Kardashians.”

Their voices are barely serviceable for even routine communication and embody all that is wrong with regard to delivering powerful presentations.

They exhibit habitual pathologies of the worst sort.

And yet people mimic them.

Lots of people.

But . . . my voice is “natural!”

If you want to become a good speaker, but you do not accept that you can and should improve your voice, it means that you are much like an un-coachable football player.  Oh, you want to become a superb football player, but you refuse to listen to the coach.

He tells you to develop your muscles and coordination in the gym, but you refuse.

Instead, you respond that your body’s musculature is “natural.”  You believe that you can become a great football player without “cheating” with weight training or cardio conditioning.  Or by modifying your “natural” physique by exercising and building your muscles and coordination.

I’m sure you see the absurdity in this.

The same is true when it comes to your voice.  Voice is an extremely personal attribute, and people don’t take criticism lightly, perhaps viewing it as a self-esteem issue or an attack on personhood.  It’s not.

An Especially Powerful Presentation Voice

Don’t bristle at the notion that you should change your voice.

This is naiveté and vanity and ego masquerading as a noble stand for who-knows what.

This is a self-imposed handicap and an excuse for inaction.  You hold yourself back for no good reason.  It’s also a manifestation of fear.

Clare Tree Major identified this fear almost a century ago in college students of her time:

“People are exceedingly sensitive about changing their methods of speech for fear it will bring upon them the ridicule of their families and friends. . . . Charm and grace and beauty will come only when speech is unconscious – not while you have to think of every word and tone. If a thing is right there can be no question of affectation. It is a greater affectation to do the wrong merely to pander to the less cultured tastes of others. If you know a thing is right, do it. If you have not this ideal and this courage, then it will waste your time to study correct speech. ”

What is your voice but a means of communication?

Does it have purposes other than speaking or singing?  Other than communicating?  And if we consider this carefully, it’s easy to see that clear communication depends upon the timbre of your voice.

It does matter what others think of your voice, since you use it to communicate, and it is others who receive your messages.  Doesn’t it make sense, then, to cultivate the most effective voice you possibly can?  So that you might communicate most effectively?

So that you might develop a personal competitive advantage?

Put another way, doesn’t it make sense to eliminate what is unpleasant, ineffectual, shrill, and dissonant from your voice, if possible?

For more on developing an especially powerful presentation voice, consult The Complete Guide to Business School Presenting.