If you discovered that there was one thing – one skill – you could learn that would immeasurably increase your chances of getting a great job after graduation, wouldn’t that be great?
What would you think of that? Too good to be true?
And what if you discovered that this skill is something that you can develop to an especially powerful level in just a handful of weeks?
What would that be worth to you?
Worth How Much?
Would it be worth the price of a book to get you started? Think of it – a skill you can learn in 4-5 weeks that can provide you lasting competitive advantage through the rest of your working life.
A skill that few people take seriously.
A skill that is in high demand by America’s corporations.
Companies haven’t nearly enough personnel who can communicate effectively, logically, comfortably, clearly, and cogently. This is why corporate recruiters rate the ability to communicate more desirable in candidates than any other trait or skill.
Capable business presenting is a high-demand skill.
This is the Silver Bullet Skill
And this is the silver bullet you’ve always sought.
You, as a business student or young executive, gain personal competitive advantage vis-à-vis your peers, simply by taking presenting seriously. You gain incredible advantage by embracing the notion that you should and can become an effective and capable business presenter.
In other words, if you actually devote yourself to the task of becoming a superb speaker, you become one.
And the task is not as difficult as you imagine, although it isn’t easy, either.
You actually have to change the way you do things. This can be tough. Most of us want solutions outside of ourselves. The availability of an incredible variety of software has inculcated in us a tendency to accept the way we are and to find solutions outside ourselves.
Off the shelf. In a box.
This doesn’t work. Not at all.
You cannot find the secret to great business presenting outside of yourself. You already carry it with you.
But . . .
But you will have to change.
This is about transformation. Transformation of the way we think, of the way we view the world, of the lens through which we peer at others, of the lens through which we see ourselves.
It is a liberating window on the world. And it begins with your uniqueness.
No, this is not esteem-building snake-oil. It is a quite cool observation. I am not in the business of esteem-building, nor do I toil in the feel-good industry. If you had to affix a name to it, you could say that I am in the business of esteem-discovery.
So you are unique, and your realization of this and belief in this uniqueness is utterly essential to your development as a powerful business presenter.
But given the tendency of modernity to squelch your imagination, to curtail your enthusiasm, to limit your vision, and to homogenize your appearance and your speech, you have probably abandoned the notion of uniqueness as the province of the eccentric. Perhaps you prefer to “fit in.”
Some truths can be uncomfortable. Often, truths about ourselves are uncomfortable, because if we acknowledge them, we then obligate ourselves to change in some way.
But in this case, the truth is liberating.
Your Shrinking World . . . Reverse the Process
Recognize that you dwell in a cocoon. Barnacles of self-doubt, conformity, and low expectations attach themselves to you, slowing you down as barnacles slow an ocean liner.
Recognize that in four years of college, a crust of mediocrity may well have formed on you. And it is, at least partially, this crust of mediocrity that holds you back from becoming a powerful presenter.
Your confidence in yourself has been leeched away by a thousand interactions with people who mean you no harm and, yet, who force you to conform to a standard, a lowest common denominator.
People who shape and cramp and restrict your ability to deliver presentations. They lacquer over your innate abilities and force you into a dull conformity.
- Your world has shrunk incrementally, and if you do not push it out, it will close in about you and continue to limit you.
Your most intimate acquaintances can damage you if they have low expectations of you. They expect you to be like them.
They resent your quest for knowledge and try to squelch it.
Beware of people who question you and your desires and your success. I suggest that you question whether these people belong in your life.
Yes, you are unique, and in the quest for business presentation excellence, you discover the power of your uniqueness. You strip away the layers of modern mummification. You chip away at those crusty barnacles that have formed over the years without your even realizing it.
It’s time to express that unique power in ways that support you in whatever you want to do.
For more on developing your uniqueness as a presenter, consult The Complete Guide to Business School Presenting.