Presentation Pow!

Presentation Pow! can hook your audience
Presentation Pow is a Superb Way to Think of your Presentation Opening

Most students don’t know how to begin a presentation.

That’s not profound, you say?  You may, in fact, believe that it’s outright false.

Of course you know how to begin a presentation, right?

What kind of fool does this guy think I am?

But do you?  Really?

Does your intro have Presentation Pow?

Consider for a moment . . .

Do you begin confidently and strongly?

Or do you tiptoe into your presentation, as do so many people in school and in the corporate world?

Do you sidle into it?  Do you edge sideways into your show with lots of metaphorical throat-clearing.

Do you back into it?

Do you actually start strong with a story, but let the story spiral out of control until it overshadows your main points?  Is your story even relevant?

TURTLE, BOX, MALE, HEAD, LEG 2Do your tone and body language and halting manner shout “apology” to the audience?

Do you shift and dance?

Are you like a turtle poking his head out of his shell, eyeing the audience, ready to dart back to safety if you catch even a single frown?

Do you crouch behind the podium like a soldier in his bunker?

Do you drone through the presentation, your voice monotone, your eyes glazed, fingers crossed, actually hoping that no one notices you?

No Presentation Pow . . .

This lack of Presentation Pow is exemplified for me by an example I experienced several years ago.

I was viewing a practice presentation that purported to analyze a Sears case.  The lead presenter was Janie.  She began speaking, and she related facts about the history of the company and its accomplishments over the past 60 years.

She spoke in monotone.

She flashed a timeline on the screen.  Little pictures and graphics highlighted her points.

I wondered at what all of this might mean.  I waited for a linking thread.

I waited for her main point.  As the four-minute mark approached, my brow furrowed.  The linking thread had not come.

Presentation Pow is your Key
Random Facts Destroy Presentation Pow

It dawned on me that she had no point.  The linking thread would never come.

At the end of her segment, I asked her:

“Janie, what was that beginning all about?  How did your segment relate to Sears strategic challenges in the case at hand?”

“Those were just random facts,” she said.

“Random facts?”

“Yes!” she said brightly.

And she was quite ingenuous about it.

Random facts.

She was giving “random facts,” and she thought that it was acceptable to begin a business case presentation this way.  I do not say this to disparage her.  Not at all.

In fact, she later became one of my most coachable students, improving her presentation skills tremendously, and has since progressed to graduate school.

But what could convince a student that an assembly of “random facts” is acceptable at the beginning of a presentation?  Is it the notion that anything you say at the beginning is okay?

Let’s go over the beginning, shall we?

Together, let’s craft a template beginning that you can always use, no matter what your show is about.  When you become comfortable with it, you can then modify it to suit the occasion.

Set the Stage with Your Situation Statement

You begin with your introduction.  Here, you present the Situation Statement.

The Situation Statement tells your audience what they will hear.  It’s the reason you and your audience are there.  What will you tell them?

The audience is gathered to hear about a problem and its proposed solution . . . or to hear of success and how it will continue . . . or to hear of failure and how it will be overcome . . . or to hear of a proposed change in strategic direction.

Don’t assume that everyone knows why you are here.  Don’t assume that they know the topic of your talk.  Ensure that they know with a powerful Situation Statement.

A powerful situation statement centers the audience – Pow!

It focuses everyone on the topic.  Don’t meander into your show with chummy talk.  Don’t tip-toe into it.  Don’t be vague.  Don’t clear your throat with endless apologetics or thank yous.

What do I mean by this?  Let’s say your topic is the ToughBolt Corporation’s new marketing campaign.  Do not start this way:

“Good morning, how is everyone doing?  Good.  Good!  It’s a pleasure to be here, and I’d like to thank our great board of directors for the opportunity.  I’m Dana Smith and this is my team, Bill, Joe, Mary, and Sophia.  Today, we’re planning on giving you a marketing presentation on ToughBolt Corporation’s situation.  We’re hoping that—”

No . . . no . . . and no.

Presentation Pow for Especially Powerful Presentations
Presentation Pow for Especially Powerful Presentations

Direct and to-the-point is best. Pow!

Try starting this way:

“Today we present ToughBolt’s new marketing campaign — a campaign to regain the 6 percent market share lost in 2009 and increase our market share by another 10 percent.  A campaign to lead us into the next four quarters to result in a much stronger and competitive market position 12  months from now.”

You see?  This is not the best intro, but it’s solid. No “random facts.”

No wasted words.

No metaphorical throat-clearing.

No backing into the presentation, and no tiptoeing.

State the reason you are there.  Clearly and directly.

Put the Pow in Power!

Now, let’s add more Pow to it.  A more colorful and arresting introductory Situation Statement might be:

“As we sit here today, changes in the business environment attack our firm’s competitive position in three ways.  How we respond to these challenges now determines Toughbolt’s future for good or ill . . . for survival or collapse.  Our recommended response?  Aggressive growth.  We now present the source of those challenges, how they threaten us, and what our marketing team will do about it to retain Toughbolt’s position in the industry and to continue robust growth in market share and profitability.”

Remember that in any story, there must be change.  The very reason we give a case presentation is that something has changed in the company’s fortunes.  We must explain this change.

We must craft a response to this change.  And we must front-load our introduction with Presentation Pow to include our recommendation.

That is why you have assembled your team.  To explain the threat or the opportunity.  To provide your analysis.  To provide your recommendations.

Remember, put Pow into your beginning.  Leverage the opportunity when the audience is at its most alert and attentive.

Craft a Situation Statement that grabs them and doesn’t let go.

Interested in more? Click here. 

No Presentation Change? No Hope . . .

Presentation Change is difficultOne of the biggest disappointments I experience as a presentation coach is watching potential go unrealized because of stubbornness against presentation change.

An inability to change.

A disinclination to accept coaching.

A refusal to recognize improvement is needed.

No Presentation Change . . . No Improvement

And possibly the worst tendency of all:  A proclivity to redefine what one already does as somehow acceptable rather than to change behavior in ways to become truly excellent at a skill.

This last proclivity – redefinition – pops up in the expected ways.  Unfortunately it appears quite often, especially in our current zeitgeist, which is loath to offer criticism of any sort and is equally eager to validate any behavior that carries “strong feeling.”

If that “strong feeling” can be attributed to “culture” in some way, then there is almost no hope for improvement.  None.

How can there be improvement when shortcomings can be redefined as “difference,” coupled with wheedling others to “respect difference.”

So poor presenting is transformed into someone else’s problem.  The entire audience’s problem, in fact.

But What About . . . ?

Several years ago, in a lecture on “charisma,” I had just related the elements of charisma to an audience.  I had given examples and had launched into a doable program of how most any speaker can develop charisma.  That’s when a young woman asked me:  “What about ‘quiet charisma?'”

Say what?

“You know, quiet charisma.”

She was serious.

Charisma requires presentation Change“No, I don’t know,” I said.

“There is no such thing.  You have something in mind, obviously, and you are attempting to describe it, certainly, but whatever else it is, it is not charisma.  Moreover, it is the exact opposite of the type of behavior we have talked about for the past 30 minutes.”

The young woman wanted charisma . . . but she did not want to develop the traits of charisma.

She wanted charisma, perhaps, but she wanted it on the cheap.

She wanted to be told that what she was already doing was charisma.  She wanted to hear that her current performance was somehow “okay.”

I’m okay . . . you’re okay . . . we’re all “okay.”

She wanted me to redefine her own behavior as “charismatic” when it, in fact, was not.

This type of phony validation is all too frequent in our modern world of nonjudgmental-ism, where for some, improvement is almost an impossibility because every suggestion is viewed as an insulting challenge to someone’s humanity.

And So We See No Presentation Change.  None.

Instead, the result is soothing assurance akin to the awarding of a T-Ball participation ribbon . . . to everyone, regardless of performance.

Unfortunately for the precious and rough-hewn, the business world is not as charitable as is the local T-Ball league.

The solution?


That, and recognition that all of us can improve by embracing tested techniques, some of them proven over the course of two thousand years.  In fact, great business presenting is a journey that never really ends, because we always must try new methods while steadily sharpening our mettle on the ones we embrace.

In other words, we must be willing to change what we do to reflect acquired knowledge.

Don’t seek phony validation, which is like wearing a medal for valor without demonstrating valor.  Seek, instead, the wisdom that leads to especially powerful presentation change.

For the road to especially powerful presenting, consult The Complete Guide to Business School Presenting.


The Open Secret to Presentation Power

Presentation Power can be Yours
Presentation Power is within your Grasp

I deal with two large groups of people – let’s call these two groups “Natural Born” and “McTips!” – who seem unaware of the open secret to presentation power.

“Natural Born” and “McTips!” represent two extreme views of what it takes to become an especially powerful and superior business presenter.

Neither is remotely accurate.

Blind to the Open Secret to Presentation Power

And neither group is what might be called enlightened in these matters.  Members of both groups are frustrating and irritating in their own ways and completely self-serving.

Here’s why . . .

We often look for folks to excuse us from what, deep down, we know we ought to do, or what we can do.  If we look hard enough, we find what we search for, and excuses are extremely easy to find.

This is true of business presentations as well, where the easy out is always available.  Delivering a powerful presentation is within our reach, but . . .

Let’s look at these two excuses that hold us back from fulfilling our potential as especially powerful presenters.

The First View

The first view would have us believe that great speakers are born with some arcane and unfathomable gift, combining talent and natural stage facility.

That Bill Clinton sprang from the womb declaiming that he feels our pain.

That Ronald Reagan was born orating on lower capital gains taxes.

That Oprah Winfrey began her talk show career in kindergarten.

If the first view holds that great speakers are born with a gift, then quite logically this view leaves the rest of us to strive with middling presentation skills.

It’s an excuse for us not to persevere.  Why bother to try?  Why not, instead, hire some of these natural born speaker types with all that presentation power to do the heavy presentation lifting?

The rest of us can skate along and pretend that we’re not actually lazy . . . or frightened . . . or disinterested . . . or unambitious.

The Second View

The second view is the opposite of the first.

This “McTips!” perspective would have us believe that delivering effective presentations is a snap.  So easy, in fact, that one of my colleagues assured me confidently and with not a little hubris that he could teach his undergraduates “everything they need to know about presenting in 30 minutes.”

He also assured me that “all that other stuff you talk about is B.S.”

The Open Secret of Presentation PowerHas the presentation landscape changed so much that what was once taught as a fine skill is now mass-produced in 30-minute quickie sessions of speaking “tips”?  I actually saw a headline on an article that offered 12 Tips to Become a Presentation God!

Have the demands of the presentation become so uninspired and limp that great presenting can be served up in McDonald’s-style kid meals . . . “You want to super-size your speaking McTips?”


In the 1800s, public speaking was refined to an almost-art; “elocution” was the new science/art, and departments of elocution and public speaking flourished in universities throughout the land.

In Philadelphia, on Walnut Street in fact, the National School for Elocution and Oratory became a Mecca for would-be stars of the pulpit, the stage, the bar, and the political wars in the 1890s.

On into the first decades of next century, public speech was regarded with respect and a high-skill to be mastered with much study and practice.

You Must Deliver the Presentation Power

The fact is that despite however much we might wish otherwise, today’s PowerPoint high-tech software multi-media offerings cannot change the fundamental truth that it is still you who must deliver the presentation.

So no . . . you cannot learn “everything you need to know about presenting in 30 minutes.”

You cannot become an especially powerful presenter at the fastfood drive-in window, unless you want to ply presenting at the lowest common denominator of mundane slide-readers that populate every business and law firm from New York to Nashville, from Boston to Baton Rouge, from Savannah to San Diego.

Ask yourself . . . if learning to deliver top-notch presentations is so doggoned easy, then why are 9 out of 10 presentations such awful forgettable bore-fests?

The Third View – The Presentation Power Zone

There is a third group, and it is destined to remain small.

This group is privy to the truth, and once you learn the truth about presenting, you can never go back to viewing presentations the same way.  Consider this pop culture analogy from the 1999 film The Matrix.

In The Matrix, humans live in a world that is not what it seems. In fact, everything they believe about the world is false. Morpheus (Lawrence Fishburn) offers to reveal the truth to Neo (Keanu Reeves) about his existence.

Morpheus offers Neo a Blue Pill and a Red Pill. The Blue Pill returns him to his old state of ignorance. The Red Pill reveals the secret, and once he learns it, Neo cannot return to his old life.

The process of presentation discovery is much like the red-pill/blue-pill choice that Morpheus offers to the young computer hacker Neo . . .

You take the blue pill, the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes.


Blue Pill . . . Forget Presentation Power

Likewise, you can stop reading this article this instant – the blue pill – and return to the righteous and relaxing world of “Natural Born” or “McTips!”  Both viewpoints allow the average presenter to remain mired in mediocrity with an excuse that sounds plausible.

One perspective means you don’t try at all, other means you offer token effort as befits a low-level pedestrian task.

So, if you decide to take the Blue Pill, close this site and go your own way.  Bon  voyage!  I wish you a hearty good-luck and Godspeed, and perhaps you will be happier for your choice.

And you abdicate the opportunity for presentation power that is within your grasp . . .

But if you are one of the few who thinks for a moment . . .  “Hmm. What if the Professor is right?”

Then . . . Take the Red Pill

Then you can read on to the Presentation Power is within your graspnext brief paragraph – the red pill – and be forever stripped of the excuse for mediocrity.

For the truth is in the Presentation Power Zone, and once there, you will never be satisfied with your old presentation life again.

You cannot go back.

That’s the paradox, the Curse of Freedom.  It’s completely within your power to seize the fruits of great presenting.

It’s your choice.

You can launch an auspicious presentation career right now, right this minute.  Or you can dismiss this site as yet another fraudulent claim to revealing secrets to you . . .  only to have it exposed as a method that requires you to actually do something.

A method that transforms you.

Step boldly into the Presentation Power Zone

The Presentation Power Zone is the province of the privileged few who understand the truth that anyone can become a great presenter, with the right kind of hard work and the willingness to become a great presenter.

To join this third group requires you to take on a new state of mind.  If you already carry this view, that’s superb.  If you don’t . . . you can decide now to adopt it or forever be relegated to the other two groups – believing you’re not good enough, or believing you are good enough when you’re actually not.

Public presentations – great presentations – require study and practice and preparation and technique.  A deep philosophical, academic, and professional history undergirds public speaking.  This history informs the very best presenters and their work.  You dismiss it only to your great loss.

No, you need not become a scholar of public speaking.  In fact, few people have that deep an interest in the subject and even fewer can claim that kind of knowledge today.

But what you can and should do is this:  Open your mind and heart to the possibilities of found treasure.

You actually can become a capable presenter.  You can become a great presenter.  When you enter the Presentation Power Zone, you are both cursed and blessed with knowledge.  This knowledge represents two sides of the same coin.

You are cursed with the knowledge that the only limitation you have is you.  You are blessed with the knowledge that you can become a good – even great – speaker.

An especially powerful presenter.

Now, you have no other real excuse.  It’s totally up to you.

For the ultimate guide to developing your personal brand as an especially powerful business presenter, CLICK HERE.