Category Archives: Personal Competitive Advantage

Business Presenter as Hero

Business Presenters are powerfulBefore computers.

Before television and radio.

Before loudspeakers.

Before all of our artificial means of expanding the reach of our unaided voices, there was the public speaker – the earliest “business presenter.”

The Business Presenter

Public speaking was considered an art form.

Some did consider it the highest art.

Public speaking – or the “presentation” – was the province of four groups of people:  Preachers, Politicians, Lawyers, and Actors.  The first saved your soul.  The second took your money.  The third saved you from prison.  The fourth transported you to another time and place, if only for a short spell.

Other professions utilized the proven skills of presenting – carnival barker, vaudevillian, traveling snake oil salesmen.

No, these were not the earliest examples of America’s business presenters.

But they surely were the last generation before modernity began to leech the vitality from public speaking.

To suck the life from “business presenting.”

Skills of the Masters

The skills necessary to these four professions were developed over centuries.  The ancient Greeks knew well the power of oratory and argument.

The knew the power of words.

How the right words could bring especially powerful vitality to a speech.

In fact, Socrates, one of the great orators of the 5th Century B.C. , was tried and sentenced to death for the power of his oratory.  He filled his presentations with the “wrong” ideas.

In our modern 21st century smugness, we likely think that long-dead practitioners of public speaking and of quaint “elocution” have nothing to teach us.

We’ve adopted a wealth of technological firepower that purports to exalt our presentation message.

And yet the result has been something different.

Instead of sharpening our communication skills, multimedia packages have supplanted them.  Each advance in technology creates another barrier between the business presenter and the audience.

The Business Presenter and Powerpoint

Business Presenter
Become a Powerful Business Presenter

Today’s presenters have fastened hold of the notion that PowerPoint is the presentation.

The idea is that PowerPoint has removed responsibility from you to be knowledgeable, interesting, concise, and clear.

The focus has shifted from the business presenter to the fireworks.

This has led to such a decline that the attitude of the presenter is: “The presentation is up there on the slides . . . let’s all read them together.”

And in many cases, this is exactly what happens.

Almost as if the business presenter becomes a member of the audience.

PowerPoint and props are just tools.  That’s all.  You should be able to present without them.

And when you can, finally, present without them, you can then use them to maximum advantage to amplify the superior communication skills you’ve developed.

In fact, many college students do present without PowerPoint every day outside of the university.  Some of them give fabulous presentations.  Most give adequate presentations.

They deliver these presentations in the context of one of the most ubiquitous part-time jobs college students perform – waiter or waitress.

Presentation Training – More Money

Waiters and waitresses are business presenters.

For a waiter, every customer is an audience, every welcoming a show.

The smartest students recognize this as the opportunity to sharpen presentation skills useful in multiple venues, to differentiate and hone a personal persona, and to earn substantially more tips at the end of each presentation.

Most students in my classes do not recognize the fabulous opportunity they have as a waiter or waitress.

They view it simply as a job, performed to a minimum standard.

Without even realizing it, they compete with a low-cost strategy rather than a differentiation strategy, and their tips show it.

Instead of offering premium service and an experience that no other waiter or waitress offers, they give the standard functional service like everyone else.

Especially Powerful Dinner Presentations
Especially Powerful Dinner Presentations

As a waiter, ask yourself:  “What special thing can I offer that my customers might be willing to pay more for?”

Your answer is obvious . . . you can offer a special and enjoyable experience for your customers.  You can become a superb business presenter.

In fact, you can make each visit to your restaurant memorable for your customers by delivering a show that sets you apart from others, that puts you in-demand.

I don’t mean for you to put on a juggling act.

Or to become a comedian . . .

Or to intrude on your guests’ evening.

I do mean to take your job seriously.  Learn your temporary profession’s rules and craft a business presentation of your material that resonates with confidence, authenticity and sincerity.

Display enthusiasm for your material and an earnestness to communicate it in words and actions that make your audience feel comfortable and . . . heroic.

The Hero Had Best be in Your Audience

Yes, hero.

Every business presentation – every story – has a hero and that hero is your audience.  Great business presenters evoke a sense of heroism in customers.

Do this, and you win every time with an especially powerful show.

I have just described a quite specific workplace scenario where effective presenting can have an immediate reward.  Every element necessary to successful presenting is present in a wait-staff restaurant situation.

The reverse is likewise true.

Especially Powerful Hero
Presentation Hero? Remember that it’s the Audience

The principles and techniques of delivering a powerful presentation in a restaurant and in a boardroom are not just similar – they are identical.

The venue is different, the audience is different, the relationships of those in the room might be different.

But the principles that inform the great business presenter are the same.

And so, back to the early practitioners of oratory and public speaking.

Here is the paradox: a fabulous treasure can be had for anyone with the motivation to pluck these barely concealed gems from the ground, to sift the sediment of computerized gunk to find the gold.

Adopt the habits of the masters.

Acquire the mannerisms and the power and versatility of the great business presenters who strode the stages, who argued in courtrooms, who declaimed in congress, and who bellowed from pulpits.

Their secrets offer us the key to delivering especially powerful business presentations.

The key to acquiring personal competitive advantage.

For more on becoming a great business presenter, consult The Complete Guide to Business School Presenting.

Make the Right Presentation Choices

especially powerful presentation choices
Choose well, for an especially powerful presentation

To deliver an especially powerful presentation means that you must choose correctly more than 100 times . . . it means that you take the correct presentation choices from start to finish.

Of course, it may not be exactly 100.

It could be 120.

Or perhaps 80.

Regardless, every time you deliver a presentation, you choose repeatedly.

Dozens of times.

Invisible Presentation Choices

And most often, you’re unaware of the silent, invisible choices you make.  Instead, your presentation simply unspools on its own, chaotic, willy-nilly . . . sometimes for the good, more often badly.

Rather than conceive of the presentation as a series of choices, many folks view the presentation as an organic whole.

As something we simply “do.”

It’s presented as something that can be conducted via a series of “tips.”  You’ve seen the articles on presentation tips.

Or business presenting is discussed as a “soft skill,” something you can pick up along the way.  Perhaps in one of the ubiquitous and uninspired “communications classes.”

We receive vague instructions in a communications class, a place where mystification of the presentation is perpetuated, the myth of the “soft skill” is maintained, and presentation folk wisdom reigns . . .

“Make eye contact!”

“Move around when you talk!”

“Don’t put your hand in your pocket!”

Advice that is obscurantist at its best and can be downright wrong at its worst.

Not a “Soft Skill”

The delivery of the Business Presentation is not a “soft skill.”  Approximately 80 percent of the presentation process is definable as a series of choices each of us must make.

And if you choose badly, you deliver a horrendous presentation.

How can you choose wisely if you don’t even know what the choices are?  Much less the wise choice at each step along the way?

We seek easy solutions, the quick fix, the “secret” to turn a drab, staid, listless presentation into one that brims with vigor, zest, and elan.

An especially powerful presentation.

especially powerful presentation choicesFailing that, perhaps just something that can flog a bit of life into our tired efforts.

One evening, we may see a memorable, delightful, scintillating presentation.

It’s a show that engages us, that sparkles with memorable visuals and that implants core ideas and powerful notions in our minds.  A great presentation!

Why was it a great presentation?

Many folks answer with one – maybe two reasons.  This is akin to medieval alchemists searching for a method to transform lead into gold.

A shortcut to wealth.

And so we contrive abstractions and unsatisfactory responses:

The speaker was interesting.  The topic was relevant and au courant.  Torn from today’s headlines!

It was the audience . . . he had a good audience!

But none of these easy answers yield something that we can actually use . . . something we can operationalize in our show.  This is because no easy answer exists.

No one reason.

No single technique.

There is no business presentation alchemy.  Except in the notion that we must get lots of things right.

The superb business presenter does 100 things right, while the bad business presenter does 100 things wrong.

What are the “100 Presentation Choices?”

Is it exactly 100?

Of course not, no more than great writing consists in getting exactly 100 things right, instead of getting them wrong.

For any talk, it could be 90, or it could be 150.  Or something else.

The “100 things” trope suffices to convey that great presentations are planned and orchestrated according to set principles that can be learned, and those principles consist in proven practices.

Lots of them.

Practices that replace unthinking habits.

Techniques of posture, voice, syntax, gestures, topic, presentation structure, your expression, confidence, your movement . . . all of these done well or done poorly combine to yield either an especially powerful presentation . . .

. . . or a dud.

Especially Powerful
Scott’s Lessons: An especially powerful source for Abraham Lincoln

Go to Scott’s Lessons, the book that inspired and taught Abraham Lincoln as he grew into one of America’s great orators.

There, you’ll find a wealth of powerful techniques to transform even the most mundane of speakers into a champion.

More than 100 techniques?

Surely.

The important lesson is that great presenting is assembled from the verbal and non-verbal construction materials we select.

Lots of mistakes make for awful shows.  But getting those 100 things right can yield a show that’s spectacular for no single, discernible reason.

That’s the power of synergy.

Take just one aspect of your show – the way you stand.  Have you ever thought about it?  Where you stand?  How you stand?

If you’ve never given it thought, then you’re likely doing it wrong.

To learn how to adopt the perfect (for you) stance, go here and the secret shall be revealed.  And you’ll have learned a handful of the essential 100 presentation choices to launch you on your way to deliver especially powerful presentations and to develop a personal competitive advantage.

The next step, of course, is to actually do it.  In your next presentation.

More of the 100 Presentation Choices that constitute especially powerful business presentations here.

International Presentations – China

China - B schoolI not only travel a great many miles to special places, but also work with some of the brightest business leaders of tomorrow, endowed with the talent to deliver especially powerful international presentations.

In China, for instance.

China has already overtaken Japan as the world’s second largest economy, and its engine of domestic and international commerce is only just starting.

Especially Powerful Drive

With incredible knowledge resource capability and government that increasingly recognizes the power of individual initiative and the economic benefits that accrue from relaxing regulation, China is set for an economic renaissance to stagger the world when its gears fully engage.

MBA students at the Sun Yat Sen Business School in Guangzhou, who appear on this page, show a determination, drive, optimism, and coachability that should be the envy of the world.

These young people a2016-06-23 08.59.16re cosmopolitan to an extraordinary degree, proficient in multiple languages, and eager to absorb the lessons of Western-style management.

Poised to enter middle-management as a sage class of entrepreneurial knowledge workers who embrace the proven techniques of modern industrial wealth production.

These techniques of course include especially powerful presenting, which can confer unmatched personal competitive advantage.

I’d go so far as to say that they constitute a new cadre of global executives, a new breed of 21st Century Managers, unencumbered with outdated notions held over from the industrial revolution.

A cadre imbued with the qualities of . . .

Cultural Competence

Technical Proficiency

Flexibility and Adaptability

Cosmopolitan Outlook

Team-work orientation

Personal and Professional Aligned Strategic Focus

International Presentation Advantage

A cadre who can deliver especially powerful presentations in a second or third language.  International Presentations.  Now that’s advantage.

And with an incredible hunger to become the best business presenters possible, who embrace the range of instruction found in The Guide to Business School Presenting . . . quite revolutionary to the Chinese education system.

The rest of the business world should take note.

China is an economic dragon on the cusp of a genuine Great Leap Forward.

The Business Presenter

Cicero was doubtless as good at business presentations as he was at arguing before the Roman Senate

Before computers.

Before television and radio.

Before the bullhorn and all of our multifarious artificial means of expanding the reach of our unaided voices, the public speaker stood tall and apart.

The public speaker.  The Business Presenter.

The Business Presenter

From out of mists of time, of the earliest Greek history came the public speaker as especially powerful citizen of the state, a persuader, a doer, a person imbued with almost magical powers to sway the crowd . . .

From the time of Corax in the 5th century B.C., public speaking blossomed and developed into what was considered close to an art form.

Some did consider it art.

Public speaking – or the “presentation” – was the province of four groups of people:  Preachers, Politicians, Lawyers, and Actors.  The first to save your soul, the second to take your money, the third to save your life, the fourth to transport you to another time and place, if only for a short spell.

Other professions utilized the proven communication skills of presenting – carnival barker, vaudevillian, traveling snake oil salesmen.

These were not the earliest examples of America’s business presenters, but they surely were the last generation before modernity began to leech the vitality from public speaking.

Began to suck the life from “presenting.”

Skills of the Master Business Presenter

The skills necessary to these four professions were developed over centuries.

The ancient Greeks knew well the power of oratory and argument, the persuasive powers of words.

Socrates, one of the great orators of the 5th Century B.C. , was tried and sentenced to death for the power of his oratory, coupled with his unpopular ideas.

In our modern 21st century smugness, we likely think that long-dead practitioners of public speaking and of quaint “elocution” have nothing to teach us.  We’ve adopted a wealth of technological firepower that purports to improve, embellish, amplify, exalt our presentation.

Yet the result has been something quite different.

Instead of sharpening our communication skills, multimedia packages have served to supplant them, providing barriers between speaker and audience.  Each new advancement in technology creates another layer of insulation.

 

Seize every opportunity to deliver a powerful and persuasive business presentation, and you’ll find your personal competitive advantage increasing

Today’s presenters have grasped feverishly at the notion that PowerPoint is the presentation.  The idea is that PowerPoint has removed responsibility from you to be knowledgeable, interesting, concise, and clear.

The focus has shifted from the speaker to limp fireworks, and this has led to such a decline to the point where in extreme cases the attitude of the presenter is: “The presentation is up there on the slides . . . let’s all read them together.”

In many cases, this is exactly what happens.

The presenter pivots, shows us his back, and edges away from the stage to become a quasi-member of the audience.

PowerPoint and props are just tools.  That’s all.  You should be able to present without them.

When you can, finally, present without them, you can then use them to maximum advantage to amplify the superior communication skills you’ve developed.

In fact, many college students do present without PowerPoint every day outside of the university.  Some of them give fabulous presentations.

Most give simply adequate presentations.

They deliver these presentations in the context of one of the most ubiquitous part-time jobs college students perform – waiter or waitress.

On the Job Business Presentation Training

For a waiter, every customer is an audience, every welcoming a show.

The smartest students recognize this as the opportunity to sharpen presentation skills useful in multiple venues, to differentiate and hone a personal persona, and to earn substantially more tips at the end of each presentation.

Many students in my classes do not recognize the fabulous opportunity they have as a waiter or waitress – they view it simply as a job, performed to a minimum standard.

Without even realizing it, they compete with a low-cost strategy rather than a differentiation strategy, and their tips show it.

Business Presentation
The Waiter as Business Presenter

Instead of offering premium service and an experience that no other waiter or waitress offers, they give the standard functional service like everyone else.

As a waiter, ask yourself: “What special thing can I offer that my customers might be willing to pay more for?”

Your answer is obvious . . . you can offer a special and enjoyable experience for your customers.

In fact, you can make each visit to your restaurant memorable for your customers by delivering a show that sets you apart from others, that puts you in-demand.

I do not mean putting on a juggling act, or becoming a comedian, or intruding on your guests’ evening.

I do mean taking your job seriously, learning your temporary profession’s rules.

I mean crafting a presentation of your material that resonates with confidence, authenticity and sincerity, and then displaying enthusiasm for your material and an earnestness to communicate it in words and actions designed to make your audience feel comfortable and . . . heroic.

It means becoming an especially powerful business presenter.

The Hero in Your Audience

Yes, hero.

Every presentation – every story – has a hero and that hero is your audience.  Evoke a sense of heroism in your customer, and you will win every time.

I’ve just described a quite specific workplace scenario where effective presenting can have an immediate reward. Every element necessary to successful presenting is present in a wait-staff restaurant situation.

The reverse is likewise true.

Hero Business Presenter
The Hero in Your Audience

The principles and techniques of delivering a powerful presentation in a restaurant and in a boardroom are not just similar – they are identical.

The venue is different, the audience is different, the relationships of those in the room might be different.

But the principles are the same.

So, back to the early practitioners of oratory and public speaking.  Here is the paradox: a fabulous treasure can be had for anyone with the motivation to pluck these barely concealed gems from the ground, to sift the sediment of computerized gunk to find the gold . . . but few bend to pick them up.

Adopt the habits of the masters.  Acquire the mannerisms and the power and versatility of the maestros who strode the stages, who argued in courtrooms, who declaimed in congress, and who bellowed from pulpits.

They and their secrets offer us the key to delivering especially powerful presentations.

For more on powerful presentations, have a look at The Complete Guide to Business School Presenting.

Presentation Greatness: Find Yours

Presentation Greatness and great presentations
Finding your presentation greatness means changing the way you present to achieve personal competitive advantage through great presentations

Nike developed a well-known ad campaign with the theme: “Find Your Presentation Greatness.”

Well, it really didn’t refer to business presentations, but it well could have, without losing much in translation.

To wit:

“Somehow we’ve come to believe that greatness is only for the chosen few, for the superstars.  The truth is, greatness is for us all.  This is not about lowering expectations; it’s about raising them for every last one of us.”

I like the positive thrust of the ad series, which places the locus of excellence inside each of us and urges us to cultivate a desire to strive and succeed, come what may.

The Hard Truth . . . Our Greatest Enemy

Key in this is often the hard truth that often we can be our worst enemy when it comes to achieving success.

Business presenting can be like that.

More often than not, the biggest obstacle to delivering a superb presentation is our self-doubt and fear of failure.  This can stymie the best of us.  It can result in half-hearted efforts that give us an “out” when we flop.

“I wasn’t even trying,” we can say with a shrug.  And thus spare ourselves the ignominy of putting our heart and effort into a presentation, only to have it “fail.”

The exasperating truth in this is that we need not fear failure.  Or even a job poorly done.  If we invest our minds and hearts in the right kind of preparation, we need not ever “fail” at delivering serviceable, even fantastic, presentations.

We all have the tools.  We all have the potential.  We can all give a great presentation.

But . . . the Path to Presentation Greatness?

But it requires us to do the most difficult thing imaginable, and that is actually change the way we present.  This may seem obvious, but it’s not.

Many folks think that a great presentation exists somewhere outside themselves – in the software, in the written notes, in the prepared speech, in the audience somewhere.

The thought that we must step outside our comfort zone and actually adopt new habits while shedding the old ones is . . . well, it’s daunting.  And I hear every excuse imaginable why it can’t be done.  Usually having to do with “comfort.”

“I’m just not comfortable with that.”

Of course you’re not “comfortable” with that.  You’re comfortable with your old bad habits.  That’s what “habit” means.

These are new habits of superb presenting, and when you adopt them as your own, you become comfortable with them.  When you do, you will be on your way to your own greatness.

You’ll be on your way to delivering especially powerful presentations.  Great presentations!

To further your journey to delivering great presentations, consult The Complete Guide to Business School Presenting.

Personal Competitive Advantage

Personal Competitive Advantage Through Presenting
Especially Powerful Personal Presence

Personal presence offers personal competitive advantage, and it distinguishes the business presentation as a unique form of communication.

It’s the source of its power.

I should say potential power.

For much of the potential power of presentations has been forfeited in a shameless squandering of personal competitive advantage.

Forfeiting Personal Competitive Advantage

That potential has been squandered out of corporate fear, ignorance, egotism, conformity, and simple habit.

Lynda Paulson describes the unique qualities that a business presentation offers, as opposed to a simple written report.

What makes speaking so powerful is that at least 85 percent of what we communicate in speaking is non-verbal.  It’s what people see in our eyes, in our movements and in our actions.  It’s what they hear through the tone of our voice.  It’s what they sense on a subliminal level.  That’s why speaking, to a group or one-on-one, is such a total experience.

Here, Paulson has described the impact of Personal Presence.

It’s the tangible contribution of the messenger to conveying a convincing message.  A skilled speaker exudes energy, enthusiasm, savoir faire – the speaker becomes part of the message.

Here is where you become part of the message and bring into play your unique talents and strengths.

Naked Information Overflow

But modern technology has swept the speaker into the background in favor of naked information overflow and pyrotechnics that miss the entire point of the show – namely, communicating with and persuading an audience.

Lots of people are fine with becoming a slide-reading automaton swept into the background, into that indistinguishable mass of grays.

And they’d be happy if you faded into the background, too.

Personal Competitive Advantage
Opportunity for Personal Competitive Advantage out in the wasteland

Most people don’t want to compete in the presentation arena.

They would just as soon compete with you for your firm’s spoils on other terms.

If you become an automaton, you cede important personal competitive advantage.

You forfeit an especially powerful opportunity.

The true differentiating power of a presentation springs from the oratorical skills and confidence of the speaker.  That, in fact, is the entire point of delivering a presentation – a project or idea has a champion who presents the case in public.

Without that champion – without that powerful presence – a presentation is even less than ineffective.  It becomes a bad communication exercise.

It becomes an infuriating waste of a valuable resource – time.

Rise of the Automatons

Today we are left with the brittle shell of a once-powerful communication tool.

Faded is the notion of the skilled public speaker.  Gone is the especially powerful presenter enthusiastic and confident, articulate and graceful, powerful and convincing.

Absent is Quintilian’s ideal orator:  “The good man, well-spoken.”

We are left with an automaton slide-reader in a business suit.

This is surely a far cry from how we imagine it ought to be – powerful visuals and a confident presenter, in command of the facts and delivering compelling arguments using all the tools at his or her disposal.

This vast wasteland of presentation mediocrity presents you with a magnificent opportunity.

Your choice is to fade into that gray background as yet another corporate mediocrity mimicking the herd.  Or to seize the moment to begin developing your presention skills to lift yourself into the rarefied atmosphere of the High Demand Skill Zone.™

Isn’t it time you decided to become an especially powerful business presenter and seize the personal competitive advantage it provides?

For  more on personal competitive advantage through business presenting, consult The Complete Guide to Business School Presenting.

Bookend your Presentation

Bookend your Presentation
Bookending is a Powerful Presentation Structure Technique

Bookend your presentation to give the audience a satisfying experience.

You can bookend your segment of a group presentation, too.

“Bookend?”

What’s this bookending and why is it so important to audience response?

Bookending brings your audience full circle.

You first hook your audience with an intense introduction, and at then at the conclusion of your presentation, you recapitulate.

This provides a sense of closure and completion for the audience.

Begin with This . . .

The First Bookend.

This means to start your presentation with an anecdote, cue, or visual image that hooks your listeners into the narrative.  This is your “grabber.”

Your “hook.”

It can’t be a gimmick, or the audience will feel cheated.

Your grabber must startle and delight your audience.  An interesting fact, a controversial statement.

A powerful phrase.

Presentation Structure
Bookend your Presentation!

You then follow with your situation statement, which flows naturally from your grabber.

Your clear situation statement of only one or two sentences tells the audience exactly what they will hear.

Start to finish.

One of the best grabbers/situation statements I’ve ever heard was this pithy formulation:

“There’s a deal on the table.  Don’t take it.  Here’s why.”

That grabber is direct and is almost enough for a situation statement as well.  It pulses with power.  If you’re the one associated with the “deal on the table,” how could you not want to hear what comes next?

In fact, it encompasses the entire presentation in three especially powerful sentences.

That’s your first bookend.

Your Middle

Then you offer your major points of your presentation, usually three major points.

Why three?

Because of the Rule of Three that I have spoken of in this space so many times.  We seem to be hard-wired to receive information most efficiently in threes.

Whether it’s a slogan or a fairy tale, when information is grouped in threes, we respond well to it and we remember it better.

Duty.  Honor.  Country.

I came.  I saw.  I conquered.

“Stop.  Look.  Listen.”

“The Three Little Pigs.”

“Goldilocks and the Nine Bears.”

See how the last sentence jars?  Try to craft your presentation to constitute three parts.  For instance:  Product Concept, Marketing Plan, Financial Analysis.  Something like that.

This three-part presentation structure serves you well as a framework for most any presentation.

As you wind to a conclusion, you then construct your second and final bookend.

Now . . . Bookend Your Presentation!

You say these words:  “In conclusion, we can see that . . .”

Then, repeat your original situation statement.

With this simple technique, you hearken back to the original introductory anecdote, cue, or visual image that launched your presentation.

Finally, say:  “We believe that our presentation substantiates this.”

You come full-circle, so to speak, and the audience gains a sense of completeness.  Satisfaction.

This recapitulation of your theme knits together your segment into a whole.  Your audience appreciates the closure.

Rather than a linear march, where nothing said in your presentation seems to relate to anything that came before, you offer a satisfying circularity.  You bring your audience home.

You bring you audience back to the familiar starting point, and this drives home the major point of your talk in two especially powerful ways:

1) the outright repetition of your theme, cementing it in the minds of your listeners, and . . .

2) the story convention of providing a satisfying ending, tying up loose ends.  Giving psychological closure.

It’s an elegant technique that can pay big dividends in terms of audience response.  And it can imbue you with personal competitive advantage.

Try it.

For more especially powerful tips on how to bookend your presentation, consult The Complete Guide to Business School Presenting, your essential companion throughout B-School.

The Fallacy of “Presentation Tips”

Especially Powerful Presentations
It takes more than “Tips”

With regard to presentations and so-called “presentation tips,” I deal with two large groups of people.

For descriptive simplicity, let’s call these two groups “Natural Born” and “McTips!”

“Natural Born” and “McTips!” represent two extreme views of what it takes to become an especially powerful and superior business presenter.

Neither view is remotely accurate.  And neither group is what might be called enlightened in these matters.

Members of both groups are frustrating and irritating in their own ways and completely self-serving.

Here is why . . .

Tale of Two Errors

We often look for folks to excuse us from what, deep down, we know we ought to do, or what we can do.

If we look hard enough, we find what we search for, and excuses are extremely easy to find.  Let’s look at these two excuses that hold us back from fulfilling our potential as especially powerful presenters.

The first view would have us believe that great speakers are born with some arcane and unfathomable gift, combining talent and natural stage facility.

Especially Powerful Speaking
No, it’s not “natural born” talent

The first view would have us believe that Bill Clinton sprang from the womb declaiming that he feels our pain.

That Ronald Reagan was born orating on lower capital gains taxes.

That Oprah Winfrey began her talk show career in kindergarten.

If these great speakers were born with rarefied talent, then how might we become like them if we haven’t the genes for it?

Business Presentation Tips?

Doesn’t this sound foolish?

If the first view holds that great speakers are born with a gift, then quite logically this view leaves the rest of us to strive with middling presentation skills.

It’s an excuse for us not to persevere.  Why bother to try?

Why not, instead, hire some of these natural born speaker types to do the heavy presentation lifting?

The rest of us can skate along and pretend that we’re not actually lazy . . . or frightened . . . or disinterested . . . or unambitious.

The second view is the opposite of the first.

This “McTips!” perspective would have us believe that delivering effective presentations is a snap.

The Second View . . . Presentation Tips!

So easy, in fact, that one of my colleagues assured me confidently and with not a little hubris that he could teach his undergraduates “everything they need to know about presenting in 30 minutes.”

He also assured me that “all that other stuff you talk about is B.S.”

Has the presentation landscape changed so much that what was once taught as a fine skill is now mass-produced in 30-minute quickie sessions of speaking “tips”?

I actually saw a headline on an article that offered 10 Tips to Become a Presentation God!

Have the demands of the presentation become so weak that great presenting can be served up in McDonald’s-style kid meals . . . “You want to super-size your speaking McTips?”

Hardly.

Especially Powerful Business Presentations
McTips – Presentation Fast Food

In the 1800s, public speaking was refined to an almost-art; “elocution” was the new science/art, and departments of elocution and public speaking flourished in universities throughout the land.

In Philadelphia, on Walnut Street in fact, the National School for Elocution and Oratory became a Mecca for would-be stars of the pulpit, the stage, the bar, and the political wars in the 1890s.  It published books like this one.

On into the first decades of next century, public speech was regarded with respect and a high-skill to be mastered with much study and practice.

The fact is that despite however much we might wish otherwise, today’s PowerPoint high-tech software multi-media offerings cannot change the fundamental truth that it is still you who must deliver the presentation.

So no . . . you cannot learn “everything you need to know about presenting in 30 minutes.”

You cannot become an especially powerful presenter at the fast-food drive-in window, unless you want to ply presenting at the lowest common denominator.  Unless you want to become one of the multitude of mundane slide-readers who populate every business and law firm from New York to Nashville, from Boston to Baton Rouge, from Savannah to San Diego.

Ask yourself . . . if learning to deliver top-notch presentations is so fabulously easy, then why are 9 out of 10 presentations such awful forgettable bore-fests?  (and that’s a kind estimate).

The Third View – The Power Zone

There is a third group, and it is destined to remain small.

This group is privy to the truth, and once you learn the truth about presenting, you can never go back to viewing presentations the same way.  Consider this pop culture analogy from the 1999 film The Matrix.

In The Matrix, humans live in a world that is not what it seems. In fact, everything they believe about the world is false.  Morpheus (Lawrence Fishburn) promises to reveal the truth to Neo (Keanu Reeves) about his existence.

Morpheus offers Neo a Blue Pill and a Red Pill.  The Blue Pill returns him to his old state of ignorance.  The Red Pill reveals the secret, and once he learns it, Neo cannot return to his old life.

The process of presentation discovery is much like the red-pill/blue-pill choice that Morpheus offers to the young computer hacker Neo . . .

You take the blue pill, the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes.

Likewise, you can stop reading this article this instant – the blue pill – and return to the righteous and relaxing world of “Natural Born” or “McTips!”  Both viewpoints allow the average presenter to remain mired in mediocrity with an excuse that sounds plausible.

One perspective means you don’t try at all, while the other means you offer token effort as befits a low-level pedestrian task.

So, if you decide to take the Blue Pill, close this site and go your own way.  Bon voyage!  I wish you a hearty good-luck and Godspeed, and perhaps you will be happier for your choice.

But if you are one of the few who thinks for a moment . . .  “Hmm. What if the Professor is right?”

Then . . . Take the Red Pill

Then you can read on to the next brief paragraph – the red pill – and be forever stripped of the excuse for mediocrity.  For the truth is in the Power Zone, and once there, you will never be satisfied with your old presentation life again.

You cannot go back.

That’s the paradox, the Curse of Freedom.  It is completely within your power to seize the fruits of great presenting.  It’s your choice.

You can launch an auspicious presentation career right now, right this minute.  Or you can dismiss this site as yet another fraudulent claim to revealing secrets to you . . .  only to have it exposed as a method that requires you to actually do something.

Presentation Tips?  No way!
Choose the Red Pill and Become an Especially Powerful Presenter

A method that transforms you.

Choose the Red Pill.  Step boldly into the Power Zone.

The Power Zone is the province of the privileged few who understand the truth that anyone can become a great presenter, with the right kind of hard work and the willingness to become a great presenter.

To join this third group requires you to take on a new state of mind.

A willingness to learn about stance.  About voice.  About drama.  About gesture.  About movement.

About 100 seemingly small things that add up to an especially powerful business presentation.

If you already carry this view, that’s superb.  If you don’t . . . you can decide now to adopt it or forever be relegated to the other two groups – believing you’re not good enough, or believing you are good enough when you’re actually not.

Public presentations – great presentations – require study and practice and preparation and technique.  Not “presentation tips.”

A deep philosophical, academic, and professional history undergirds public speaking.  This history informs the very best presenters and their work.  You dismiss it only to your great loss.

No, you need not become a scholar of public speaking.

In fact, few people have that deep an interest in the subject and even fewer can claim that kind of knowledge today.

But what you can and should do is this:  Open your mind and heart to the possibilities of found treasure.

You actually can become a capable presenter.  You can become a great presenter.  When you enter the Power Zone, you are both cursed and blessed with knowledge.  This knowledge represents two sides of the same coin.

You are cursed with the knowledge that the only limitation you have is you.  You are blessed with the knowledge that you can become a good – even great – speaker.

An especially powerful presenter.

Now, you have no other real excuse.  It’s totally up to you.

For the ultimate guide to developing your personal brand as an especially powerful business presenter, CLICK HERE.

Bad Presenting . . . the Business Ritual of Pain

Are Bad Presentations necessary?
Break the Painful Business Ritual

Is there some law, somewhere, that dictates that business presentations must constitute a painful business ritual?

Boring.

Barren.

Bereft of Excellence.

Given the number of long, dull, pedantic, repetitious, confusing – bad – presentations I see both inside and outside of the business school, I suspect there must be.

This dullness seeps into the consciousness.  It numbs us, and begins to legitimize itself.  It’s like a business ritual . . . a ritual of pain.

Corporate America seems addicted to this ritual.

And yet a conspiracy of silence surrounds bad business presentations and those who give them.

The Ritual of Pain is Ubiquitous

Bad Business Presentations are everywhere . . . and because they are everywhere, we think that bad business presentations must be legitimate.

They must be the norm.  They must be bad, because that’s just the way it is.

And this bad presentation business ritual perpetuates itself, like some kind of awful oral tradition . . . like a ritual.

You see a bad business presentation that some people praise as good.  It looks like this . . .

Some Vice President from a visiting company stands in front of you hiding behind a lectern.  He reads from slides with  dozens of bullet points taken from a written paper and pasted onto PowerPoint slides.  He alternates looking at a computer screen and turning to look at a projection screen behind him.  He rarely looks at you.

A Wasteland On the Screen

Unreadable spreadsheets appear.

Legions of tiny numbers march in cadence on the screen.

The presenter reads slide-after-slide verbatim, his head turned away from you.

The slides themselves are unintelligible.

It’s a bad presentation, and you can’t remember a damn thing except the three texts you received during the presentation as you checked your iPhone between yawns.

Given this familiar exercise in bad presenting, you could legitimately ask yourself, “Is this all there is?”

If bad business presentations are the norm – if this is the business ritual – you scratch your chin and perhaps you think “That’s not hard at all.”

I can be as bad as the next person.

Just Cobble Together a Bad Business Presentation

Cobble something like that together, and you think you have a business presentation.  And why wouldn’t you think that?

It seems to have all the elements:  A speaker-reader of slides (you), a PowerPoint display on the screen with writing on it, some numbers, and a 10-minute time slot to fill with talk.

Bad Business Presentations are the career kiss of death
Stop giving bad business presentations!

But what you actually have is something awful – just awful.

You don’t know what you want to accomplish . . . or why.

You have no idea what you should say . . . or why.

And you don’t view yourself as benefitting from the process in any way.  Instead, you see it as something painful.  Because it is painful.

The Business Ritual of Pain.

Let’s repeat, so there’s no misunderstanding . . .  just awful.

This business ritual is painful and awful because of the way it’s been explained to you.

Because the explanations are incomplete.  Because you never get the whole story.

Teaching you how to deliver a cogent, competent, powerful business presentation is always someone else’s job.

This can be a problem.

A problem because your career often hinges on how well you can present.  And if you present badly, you needlessly handicap yourself.

I Feel Your Pain

Sure, there are “presentation”courses.  But it seems that the good folks who actually provide you some sort of presenting instruction in school are often disconnected from your business courses.

They teach you “How to give a speech” or “How to introduce yourself.”  But you don’t have the opportunity to engage in a complex group business presentation.

Oftentimes, these folks aren’t even in the business school.  They can’t show you how to incorporate business content into your presentations – tools like the SWOT, value chain analysis, financial analysis, PEST, Competitive Intelligence, and such like.

And on occasion, professors in your business can seem indifferent to this business ritual.

For most of your professors, presenting is secondary.  This makes sense, as each faculty has a specialty or functional discipline he or she is charged with teaching.  Business “Presenting” is no one’s functional discipline, and so it goes un-addressed, orphaned to expediency and neglect.

It is the same in the corporate world.  Your presenting woes are the same woes that scourge the American business landscape.

Boring, dull, numbing . . . all of this is equated wrongly with “serious.” We get the bad business presentation as the standard.

The Business Ritual in Corporate America

I attended a business conference on the west coast not long ago to watch the Business Ritual in all its ignominy.

Monotone voices.

Busy slides with tiny letters.

Listeners shifting in their seats.

Motionless speakers planted behind a lectern.

Aimless and endless talking with seemingly no point.

It seemed that no preparation and no practice had preceded these presentations.

Papers shuffling in the audience, because handouts were given prior to the talk.

This is more common than you might imagine.  Communications consultant Andy Goodman conducted major research on the issue in 2005, surveying more than 2,500 public interest professionals and asking them to evaluate their presentation viewing experiences.

He then codified responses to this business ritual.

The average grade public interest professionals gave to the presentations they attended was C-.  The average grade given to the visuals that respondents observed in presentations they attended was also C-.

When asked to recall presentations they had seen over the last few months, survey respondents said they were more than likely to see a bad business presentation as to see an excellent one.

This is the current state of presentations in corporate America and in business schools.  Is it uniformly bleak?  No, of course not.

Glimmers of Hope . . . Gigantic Opportunity

Generalizations are just that – general in nature.  I have seen a sufficient number of fine presentations to understand that, somewhere, superb instruction holds sway.

Or, at the very least, young people whose early development has trained them for the stage have found their way to the business platform.  Good for them.  But for the most part, it is as I have described here.

And this presents a magnificent opportunity.

Now that you understand the situation and why it exists, it’s time for you to join the ranks of especially powerful presenters.  Becoming a superior presenter means gaining incredible personal competitive advantage that is difficult to imitate.

By investing your presentations with passion, emotion, and enthusiasm, you deliver especially powerful shows with persuasive power.  Presentations that are anything but dull.  So . . .

It’s time to revamp your business ritual.

Time to end the business ritual of pain.

Interested in more on fixing bad business presentations?  Consult The Complete Guide to Business School Presenting.

They Don’t Get It = My Competitive Advantage

Competitive Advantage
They don’t get it . . . one source of your competitive advantage

“They don’t get it . . . they never will . . . and that’s good for me.”

That’s what one young man said to me after a talk during which two young ladies walked out in a huff.

They walked out, and Ron was utterly delighted.

They left, because I called them out on their rudeness of continuously and ostentatiously texting during a presentation.

Their ignorance, My Competitive Advantage

They walked out, because I wasn’t speaking to “their needs,” and the seminar was a “waste of time.”

They walked out for the same reason that some women walk out when they hear a talk by legendary CEO Jack Welch.

Generally speaking, this type of walk-out isn’t there to learn anything new to begin with, but rather to get confirmation for what they already believe they know.  It’s a kind of Dunning-Kruger effect.

Again, generally speaking, this type of walk-out wants validation for what they already believe.  They want a familiar sermon that externalizes blame, that places the onus for their low self-perceived status as somewhere outside themselves.

So they search for someone who tells them what they want to hear.  And for a sermon that likely will do them no good whatever.

And in this case, they walked out, because I wasn’t saying what they wanted to hear.

Likewise, if folks in my audience think they’ve “heard all this” and “this goes against everything I’ve learned about public speaking,” well then off you go!

Good Luck and Godspeed!

Good luck and Godspeed to you in whatever other 90-minute activity that will remain memorable for the rest of your life.

“They don’t get it,” Ron said.  “They’ll keep on doing what they’re doing, never improving.  That cuts the competition for me.  And that is good for me.”

You see them in every walk of life . . . folks who stop learning.

Folks encrusted with cynicism.  Folks who cannot grant that perhaps their hauteur is not warranted, who cannot see that their grandeur is not as lustrous as they believe, who lost their last shreds of coachability in high school and who elevate mediocrity to a virtue.

Folks who just don’t get it.

We don’t have nearly enough time to cater to them, to “have a conversation” about presenting.

If folks believe they already know how to present . . . already believe that there is nothing left to learn . . . believe that their actual performance matches what they believe they already know . . . then I encourage people not to attend my seminars, or to leave if they stumble-in by mistake.

Again . . . Good luck and Godspeed!

Negative Energy May Leave Now

I’ll even pay them a dollar at the door as they exit.  Off you go!  The sooner, the better.

Why?

Because their time is valuable and they should not waste it in activities they believe won’t benefit them.

Fair enough.

And we can proceed without the burden of angry cynicism and negative energy in the room.  That’s fair as well.

Everyone wins!

We who remain learn much about the business presentation enterprise.  And we achieve that sublime seminar state where naysayers and crabby folks have taken their troubles elsewhere and the atmosphere is more malleable and capable of producing the magic that occurs in what I call “good gestalt.”

Great things happen when smart people gather for a common purpose.  And all involved can gain personal competitive advantage.

For more on good gestalt and becoming an especially powerful business presenter, consult The Complete Guide to Business School Presenting.

 

Executive Presence for the Business Presenter

Executive Presence
Especially Powerful Executive Presence

Business Presentations are filled with paradoxes, especially where executive presence is concerned.

For instance, the Power Zone of presentation charisma . . . a place everyone wants to be, but where almost no one wants to go.

The charisma factor of executive presence is not so difficult to achieve, nor is it so mysterious as to be unfathomable.

Yet It always amazes me anew the reasons people concoct for not becoming powerful speakers and developing especially powerful executive presence.

The Power Zone of Executive Presence

The Power Zone is a metaphor for that realm of especially powerful business presenters, a place where  everyone is a capable, confident, and competent communicator.

Where every meal’s a feast and every speech kissed by rhetorical magic.

A place for larger-than-life presentation charisma.

A place where executive presence comes naturally.

Yes, you can go there.  And almost everyone claims they want to go to the Power Zone.

But even when people are told clearly how to reach the Power Zone of Presentation Charisma, most don’t go.

They find an excuse not to.

Disbelief . . .  Principle . . . Ideology . . .  Sloth . . . Disregard . . . Fear . . . even Anger.

They contrive the darnedest reasons not to, from ideological to lazy.

No Argument Here . . . Don’t go

In my presentations to various audiences, I am sometimes faced with the gadfly who knows better, sometimes vocal, oftentimes not.  The person who opposes what I say.  Usually for spurious reasons.

And it’s an exercise in futility for the gadfly.  I make no argument against the gadfly’s objections, whatever the source.

Because the choice to enter the Power Zone is personal and completely optional.

You need not step into the Power Zone if you choose not to.  I care not for the reason, and explanations aren’t necessary.

Presentation charisma is yours for the taking.  It’s entirely up to you.

Ideological Objections to Presentation Charisma

Your Executive Presence

The latest batch of objections I heard sprang from one woman’s ideology.

You heard right.

She apparently believed in au courant political philosophy that dictates how people should behave and react to others based on . . .

Well, based on what she believed to be right and proper.

Or what ought to be right and proper.

In short, rather than communicate with people in the most effective way possible, she wanted to do something else.

And if the audience doesn’t like it?  We, she’d then lecture her audience on why they’re wrong if they don’t like her way of presenting, whether based on appearance, voice, gestures, or movement.

She wanted to deliver presentations her way.

She wanted to blame her audience if they didn’t respond with accolades.  More . . . she wanted my affirmation that this was okay, too.

Just different.

That it was just a “different” way of presenting, if not altogether superior.

She complained that my presentation of techniques, skills, and principles that build presentation charisma “sounds like it’s from 100 years ago.”

And I say praise the Lord for that.

Presentation Charisma from 25 centuries of Practice

I draw on 2,500 years of presentation wisdom of Presentation Masters like Aristotle, Demosthenes, Cicero, Quintilian, Webster, Bryant, and Roosevelt, so I’m not doing my job well if it sounds otherwise.

The woman in question complained that the gestures seemed “too masculine” and that she would feel “uncomfortable” doing them as she believed they don’t look “feminine.”

I replied to her this way . . .

Don’t do it.  Just don’t.

“Don’t do them.  Don’t gesture this way.  Don’t do anything that makes you feel ‘uncomfortable.’  Don’t utilize gestures proven 100,000 times to be powerful and effective.  Go ahead, substitute what you know to be better.  Do exactly what you have been doing all along, and emerge from this lecture hall not having been changed one iota.  Not having learned a damned thing.  And then . . . you can wonder at how you have’t improved.  At all.”

But if you choose to go that route, do it with the full knowledge that you leave the competitive advantage you might gain just sitting on the playing field.  It’s there for someone else to pick up.

And all the ideology in the world cannot change that.

The principles of building charisma are gender neutral, and some folks have problems with that.  Too bad.  That’s the way it is.

Consult Alix Rister for a female perspective . . . that is to say, a professional perspective on how to build presentation charisma and executive presence.

Your Comfort is Irrelevant to Executive Presence

Comfort?  You don’t feel “comfortable” utilizing certain gestures?

Since when did our “comfort” become the sine qua non of everything we try?  Who cooked this  “comfort” thing up, and when did it gain currency?

Has any greater cop-out ever been devised?

Of course you don’t feel “comfortable” doing something you’ve never tried before.

A baby feels anything but comfort as it springs from the womb and is forced to breathe air instead of amniotic fluid and faces the cold  of a delivery room.

A child feels anything but comfort as he learns the periodic table and the multiplication table or riding a bike or a new sport or meets new people and is forced to hear contrary opinions.

An athlete feels discomfort as she trains to develop skill, power, speed, and strength in the gym so as to perform at a superior level.

Does it feel “comfortable” to push forward and extend our capabilities into new and desirable areas?

You think developing Executive Presence and Charisma is easy and that you ought to wear it comfortably from the first minute?  It’s often a difficult process, but we certainly don’t accept “discomfort” as a reason not to do something necessary to achieve a goal.

“I just don’t feel comfortable.”

Of course you don’t feel “comfortable” speaking before a group if you’ve never done it before or done so with no success.

Of course you don’t feel “comfortable” acting in charismatic ways.  Speaking with presentation charisma.  That’s the whole point of especially powerful presenting – expanding the speaker’s comfort zone to encompass powerful communication techniques that lift you into the upper echelon of business presenters.

Uncomfortable with Executive Presence?And drawing upon 25 Centuries of wisdom and practice to do so.

But some folks scoff at this.  It requires too much of them.

Or it conflicts with the way they think the world ought to work.  Or the Seven Secrets for Especially Powerful Presenting aren’t mystical enough for them.

Secrets ought to be . . . well, they ought to have something akin to magic sparkles, right?

You may find this somehow unsatisfactory and unsatisfying or in conflict with your own ideology or philosophy.  If you believe the answer should somehow be more mystical or revelatory or tied to the high-tech promises of our brave new world, then I say this to you:  “Go forth and don’t use these techniques.”

Don’t fume over this or that nettlesome detail.  It’s completely unnecessary.  No need to argue about anything.

No one compels you to do anything here.

And this is what is so infuriating for the habitual naysayers – complete freedom.  The freedom not to travel into the Power Zone of Presentation Charisma and Executive Presence.

I show you the way to the Power Zone, where you can be one of the exceptional few who excels in incredible fashion . . . but you can choose not to go.

If not, good luck and Godspeed with your own opinions and philosophies and endless search for presentation excellence located somewhere else.  Let 1,000 presentation flowers bloom!

But if you elect to draw upon the best that the Presentation Masters have to offer, then I offer congratulations as you step onto the path to Presentation Charisma.  The path toward that rarefied world of especially powerful Executive Presence.

For more on how to develop especially powerful executive presence, consult The Complete Guide to Business School Presenting.

 

Business Presentations Video Short Course

Business Presentations video courseI’m gratified to be working with Soundview Executive Summaries again, and this new product of theirs is impressive.

Soundview is moving briskly onto the cutting edge of online learning.  SoundviewPro launched today, and it’s a powerful business model that delivers great value.

Here’s how it works . . .

Business Presentations Video Instruction . . .

I’ve joined a number of other instructors to provide instruction in areas of expertise — mine, one hopes, is business presentations.  Here’s the short promotional business presentations video . . . and no, as much as the still shot might suggest it, I’m not going through a facial transformation scene.

              

The description for my own business presentations video course appears here:

Far too many business presentations feature a speaker that could easily be part of the background. Stanley K. Ridgley, Ph.D. will put you in the command position and teach you to be (rather than give) your presentation.

Ridgley packs weeks of learning into six strategically designed classes that cover everything a business presenter needs to know. You’ll learn how to structure your message, the correct way to create visuals that match your critical points, and how to deliver a story that is as mesmerizing as it is memorable.

You’ll even learn the vital mechanics of presenting that are too often overlooked: posture and movement, voice techniques, hand gestures and how to interact with your visuals. In an entertaining course loaded with historical examples, you will discover that great business presenters aren’t born; they’re made. This is your opportunity to make yourself the next marquee speaker.

WHAT YOU’LL LEARN

•The importance of the Power Zone.

•A foolproof presentation structure.

•The power posture that projects confidence.

•How to transform an ordinary slide into an extraordinary visual.

•Why it is essential to make your audience the hero of every story.

Go to:  www.soundviewpro.com to sign up for Soundview’s Business Presentations video course . . . it’s free.

The course is based on my business presentations book and has loads of visuals and supplementary materials available in addition to the videos.

“What’s the job market like?” That’s the Wrong Question

How about make your own Job Market?Asking “What’s the job market like?” is the wrong question.

Let’s say you get an answer.

What, exactly, will you do with the answer?  Hmm?

What?

It’s reminiscent of the young man who came to me for advice on getting his MBA, and his first question was “What are the hot jobs?”

“Hot jobs?  I don’t understand your question, exactly.”

“I ask about the hot jobs, so I can move into that concentration,” he said.  He was serious.

That’s a foolish approach, and I told him so.  It’s like chasing a will-o’-the-wisp.  You expend energy, money, time.  Fruitlessly.  Or for extremely meager fruit.

Dump the “Hot Jobs” Approach

First, I don’t know what the “hot jobs” are or even what a “hot job” might consist of.  Perhaps a field that has a temporary shortage of skilled candidates?  If so, that shortage gets filled mighty quick.

Second, it gets filled mighty quick because there is no a lack of folks who latch onto the “hot jobs” mantra and swarm.Make your own Job Market

Third, if you base your studies on someone’s assessment of the “hot jobs,” you could end up in a program that you hate.

To top it off, when you graduate, that “job” might no longer be “hot.”

What a fine fix that would be, eh?

Make Your Own Job Market

In retrospect, I’m less critical now than I was at the time of such a question.  Yes, it’s a dumb question if the purpose is to guide your study.

A much better question is “How can I create personal competitive advantage so that I win in whatever kind of market exists?”

It’s become almost cliche to “do what you love.”  But there’s a good reason why successful people say this.

I recommend pursuing your passion and make it your goal to become the best at it in the entire world.  Is that a foolish goal?  Exaggerated ambition?  Hardly.

Within the bounds of a chosen profession, there is always room for the woman or man driven by passion and a thirst for self-improvement.  At the firm level, it can be called becoming “a category of one.”  I direct you to the book by Joe Calloway of the same name.

Calloway’s book demonstrates how firm’s can move their brands from the commodity column into the premium brand column.  You can do the same with yourself and your passion.

Become a Category of One

Let’s take the topic of cosmetic industry supply chain management.  I’m not jazzed by this topic, but I guarantee that somewhere, someone is.

And that person should chase that profession insanely, becoming the finest cosmetic industry supply chain manager in the world, in both the micro and macro sense: learned in the industry, knowledgeable of the major players, and steeped in the intricacies of the specialty.

Relentless focus and study sharpens you like a surgical instrument.

And as your skills increase, the number of your viable personal competitors begins to fall off.

You increase your value to potential employers . . . you speak with far greater knowledge and surety than someone more superficially educated.

And it is this way that you find your calling.  This is how you find your “blue ocean.”

It is here that you find your job market . . . not the job market.

Forget about pursuing the “hot jobs” of the moment, like the herd.

In all of this, in every bit of this, you can add value to your personal warehouse of skills by becoming a superb presenter.  Every firm and every profession lacks great presenters.

Become that Category of One and showcase your skills as a powerful and competent presenter.  Here’s how . . .

 

 

Uncomfortable Business Presentations: “I just don’t feel comfortable”

Uncomfortable Business Presentations are the normI often see posts on LinkedIn from people who perpetuate the “comfort” myth, who advocate personal comfort as the boundary line between who we are and who we hope to be in the realm of what we might call uncomfortable business presentations.

“I just don’t feel comfortable doing that” vies for one of the poorest excuses I hear for refusing to become a great presenter.

Sure, make me a great presenter . . . just don’t make me change what I’m doing now, because I might feel “uncomfortable.”

“Uncomfortable Business Presentations”

When did our “comfort” become the yardstick by which we measure presentation greatness?  You think that you can become a great business presenter without changing behavior?

Odd as that sounds, many people believe it.  Because they think the essence of great presenting exists somewhere outside themselves – in a software package or in some secret that’s been kept from them.

Just the other day, I saw someone post presentation “advice” in a major forum, urging would-be speakers to stick close to the podium if they “felt uncomfortable” moving more than a few steps away from it while speaking.

Uncomfortable Business Presentations your big problem?Say what?

What awful advice.  Heinous.

If you’re a person who buys into the “comfort myth,” then stay away from me and don’t even talk to me about wanting to improve your business presenting skill.

If your presentations suck, if you’re stiff, and your voice grates, and you hide behind the podium, and you can’t look at people, and you get tongue-tied, and you slouch and dance, and you’ve made your presentations this way as long as you can remember . . . I guarantee that you’ll feel “uncomfortable” doing anything else.

So, if “comfort” is your goal, just keep on keepin’ on.  It’s one of the easiest “accomplishments” you’ll achieve in your life.

Comfortably Bad Habits

If your degree of “comfort” determines what you do in life, then resign yourself to mediocrity right now, this second.

“I just don’t feel comfortable mingling with people.”

“I just don’t feel comfortable training for a marathon.”

“I just don’t feel comfortable playing a difficult piece of music.”

“I just don’t feel comfortable practicing new presentation techniques.”

If that’s your attitude and your excuse, then prepare yourself to stay exactly where you are in life as you avoid uncomfortable business presentations.  Settle in and get “comfortable,” because that’s where you’ll be 20 years from now.

Again, if your presentations suck now, if you’re stiff, and your voice grates, and you hide behind the podium, and you can’t look at people, and you get tongue-tied, and you slouch and dance . . . you’ll still be doing it 20 years from now, assuming that anyone in his or her right mind let’s you get up in front of an audience when the stakes truly count.

If you grow “comfortable” in your bad habits, they’re still bad habits.  And you will break them only by adopting new habits . . . that discomfit you initially.  They feel “uncomfortable” until they become “comfortable” for you.

So, if you want to remain right where you are, stagnant, never improving, I urge you to just stay “comfortable.”

Your more ambitious competition in the workforce will thank you.

For trenchant advice on how to deliver uncomfortable business presentations that can take you to your presentation greatness, consult the Complete Guide to Business School Presenting.

Banish Presentation Stage Fright!

stage fright
Banish Stage Fright Forever!

After reading about the symptoms and hearing so much about hand-wringing over presentation stage fright, well . . .

. . . if you weren’t fearful of business speaking before, you certainly are now.

When we speak of presentation stage fright, we confront the battle within ourselves as we face the challenge of our presentation.

It’s self-confidence versus self-doubt.  And we want self-confidence to win.

But confidence is one of those elusive qualities.

It’s almost paradoxical.  When we have confidence, it’s invisible.  And when we don’t have it, it’s all too apparent to us.

Confidence in public speaking is hard to come by.  Or so we think.  Let’s back into this thing called confidence.

Confidence Conquers Presentation Stage Fright

Think for a moment of what I call the “Trip Test.”

Have you ever stumbled on the sidewalk, your toe catching an impossibly small defect in the concrete, enough to trip you up?  You stumble and stagger a bit. And then . . .

. . . and then do you glance quickly around to see who might be looking?

Do you feel shame of some sort?  If not shame, then . . . something that gives you to mildly fear the judgment of others?  Even strangers.

Or do you stride purposely forward, oblivious to others’ reactions, because they truly don’t matter to you?  Recognize this trip test as a measure of your self-confidence, your conception of yourself.

Recognize that you don’t need the validation of others in what you do.  Consciously purge yourself of the debilitating need for approval.

The fear of judgment.

Presentation Stage Fright Begone!

This doesn’t mean to act in ways immature and self-indulgent.  It means charting your own course with your internal moral and professional compass and having the strength of mind and purpose not to yield to kibitzers, naysayers, and kneejerk critics.

Now, bring that strength of mind and purpose to the realm of business presentations.

For some reason you fear your audience.  The audience is your bogeyman.

But understand that they are not gathered there to harm you . . . they are gathered to hear what you have to say.  And 99.9 percent of them mean you well.

Confidence pushes out presentation stage frightThey want you to succeed, so that they can benefit in some way.  They are pulling for you.

Yes, even your fellow students want you to succeed.  They want to be entertained.  Please entertain us, they think.

They are open to whatever new insight you can provide.  And they know, for a fact, that they will be in your same place many times during their careers.  They are fellow-travelers in the business presentation journey.

And so confidence is yours for the taking.

Confidence is not a thing.

It cannot be grasped or packaged or bought.  It’s a state of mind, isn’t it?  It’s a feeling.  When we get right down to it, it really is just the mental context within which we perform.

What does it really mean to be confident?  Can you answer that direct question?  Think about it a moment.

See?

Seize Confidence for Yourself!

We can’t even think of confidence outside of doing something, of performing an action.  Our confidence – or lack of confidence – provides us the context of our activities.

Is it certitude?  Is it knowledge?

Is it bravery?  Is it surety?

Think of the times when you are confident.  You might be confident at playing a certain sport or playing a musical instrument.

It could be any familiar activity.

Confidence is largely the absence of uncertainty.  For it’s uncertainty that makes us fearful.  That, and the dread of some consequence – embarrassment or ridicule.

Many people do fear speaking before an audience, rational or no.

And it’s been that way since public speaking gained enough stature to warrant the first school of public speaking in 450 BC under the Greek scholar Corax of Syracuse.

Centuries of Presentation Stage Fright

This presentation stage fright has made its way down through the ages.  It’s paralyzed thousands of speakers and presenters who have come before you.  And generations of speakers have tackled this fear.

George Rowland Collins is an old master who recognized the phenomenon in 1923 and its awful effect on the would-be presenter . . .

The very first problem that faces the average man in speech-making is the problem of nervousness.  To stand up before an audience without a scrap of paper or a note of any kind, to feel the eyes of dozens and even hundreds of people upon you, to sense the awful silence that awaits your own words, to know that you must depend upon yourself and yourself alone to hold the audience’s attention is as trying a task as it is possible to undertake.  Most men find the task too great and shun it religiously.  Those who do attempt it, voluntarily, or involuntarily, testify to the severity of the physical and mental suffering it involves.

The solution to presentation stage fright?  How have centuries of speakers successfully tackled this bete noire?

Reduce your uncertainty.

Reduce your uncertainty by applying the Three Ps:  PrinciplesPreparationPractice.  Through these, you achieve a wealth of self-confidence, and we’ll talk about the Three Ps in days and weeks to come.

They are so utterly essential to Power Presenting that they bear repetition and constant reinforcement.  They are the cornerstone upon which you build your style, your confidence, your performance pizzazz.

Principles, Preparation, Practice

The 7 principles of presenting offered here at Business School Presenting™ – the “secrets” of the masters – are grouped under Stance, Voice, Gesture, Movement, Expression, Appearance and Passion.

Each of these deserves its own chapter and, indeed, has its own chapter in my book The Official College Guide to Business School Presenting.

Prepare your talk, then practice your talk at least 4 times, exactly as you will deliver it – without stopping.

When you apply the Three Ps, you reduce uncertainty.

You possess the facts.  You are prepared.  You know what to expect because you have been there before, and because you practice.  You rehearse.

There is, of course, an element of uncertainty.  Uncertainty grips you, because you cannot control everything or everybody, and this causes a tinge of anxiety.

But that’s fuel for your creative engine.

By controlling the 90 percent that you can, you are more than ready to handle the 10 percent of uncertainty that awaits you.

So the key for you is to control what you can and to dismiss your fear of the rest.  Recognize that this fear is what makes you human, and it is this humanity that gives us commonality with all the public speakers and presenters who have come before us.

And it is their advice that we heed to our improvement.

For instance, master J. Berg Esenwein from 109 years ago:

Even when you are quaking in your boots with the ague of fear, and your teeth fain would beat “retreat,” you must assume a boldness you do not feel.  For doing this there is nothing like deep stately breathing, a firm look at the dreaded audience . . . .  But do not fear them.  They want you to succeed, and always honor an exhibition of pluck.  They are fair and know you are only one man against a thousand.  . . .  Look at your audience squarely, earnestly, expressively.

And banish presentation stage fright forever.

Interested in more on how to eliminate presentation stage fright?  Consult the Complete Guide to Business School Presenting here.

Positive Presentation Attitude . . . Be Careful with Candor

A positive presentation attitude can make or break your business presentation
A positive presentation attitude can make or break your business presentation

Your positive presentation attitude is one of the most neglected aspects of your business presentation.

For any presentation, really.

Maintain a positive presentation attitude, especially if you offer criticism.

Especially where criticism of current company policy is concerned.

Especially when your team must convey bad news.

For instance, that the current strategy is “bad.”  Or that the current executive team is not strong enough.

In student presentations, I sometimes see that students take an adversarial attitude.  A harsh attitude.  This is the natural way of college students, who believe that this type of blunt honesty is valued.

Honesty is . . . well, it’s refreshing.

Isn’t it?

Positive Presentation Attitude for Personal Preservation

Honesty is important, sure.

But a tremendous gulf separates honesty and candor.  And we must be clear on the difference between the two.

Honesty means you tell the truth . . . Candor means you spill your guts about everything that’s on your mind in the bluntest way possible.

Big difference.

If you say in your presentation that the current strategic direction of the company is dumb, you tread on thin ice when you convey that information.

In that way.

Remember that you can express honesty in many ways.  Presentation prudence suggests that we learn a few of them.  Use the right words to convey the bad news to the people who are paying you.

These may be the people responsible for the bad situation in the first place.  They could be emotionally invested in a specific strategy.  They could be financially invested in it.

Uh-oh.

Wound Someone’s Ego, You Pay a Price

Anyone can use a sledgehammer.

Anyone.

But if you use one, know that the receiving end of that sledgehammer isn’t pleasant and that you should expect reciprocation somewhere down the line.

And so . . . most times it pays to use a scalpel.

With lots of consideration and skill.

Use tact in criticizing current policy for an especially powerful presentation with positive presentation attitude
Use tact in criticizing current policy for an especially powerful presentation with positive presentation attitude

Remember that as much as we would like to believe that our superiors and our clients are mature and want to hear the “truth” – warts and all – human nature is contrary.

We’re easily wounded where our own projects and creations are concerned.

So, if you attack the current strategy as unsound, and the person or persons who crafted that strategy sit in the audience, you have most likely and needlessly doomed yourself.

Expect an also-ran finish in the competition for whatever prize is at stake, whether a multi-million dollar deal.  Or simply credibility and good judgment.

It takes skill and finesse to fine-tune your work.

To deliver a fine-tuned presentation.

Learn to deliver a masterpiece of art that conveys the truth, but with a positive presentation attitude that is constructive and persuasive without being abrasive.  When you do, then you will have developed incredible personal competitive advantage through the vehicle of your presentation skills.

That is, after all, why they’re called skills.

Your presentation will effervesce . . . it will join the ranks of the especially powerful.

So remember that tact and a positive presentation attitude is as important to your presentation as accuracy.  Internalize that lesson, and you’re on your way to delivering especially powerful presentations that persuade more than they insult.

For more on shaping a powerful and positive presentation attitude that stays on point and helps to build your personal competitive advantage, consult The Complete Guide to Business School Presenting.

More Power Posing for Powerful Business Presentations

Power Posing for Confidence
Power Posing as Wonder Woman

Anyone who has come to this space for any length of time knows that I extol the work of Dr. Amy Cuddy in helping us to learn power posing for our business presentations.

Her now-famous 2010 Harvard study of MBAs demonstrates conclusively that we can, indeed, control our emotions to a certain extent with regard to our delivery of business presentations.

In short, we can make ourselves feel confident and powerful . . . just by striking a powerful pose.

This is heady stuff, and Dr. Cuddy herself explains the process in the video below.

Power Posing Works

Dr. Cuddy’s findings are revolutionary to the extent that she substantially confirms a theory of emotions developed more than a century ago and since discarded for supposedly more au courant notions.  Psychologists William James and Carl Lange conceived of a new way of understanding our emotions and how they work.

They reversed the prevailing dynamic this way . . .

We generally believe that our emotions affect our body language, and we ourselves have experienced the effects of stage fright.

Emotions influence the way you stand, the way you appear to your audience.

So if we feel stage fright and lack of confidence, our body language telegraphs that, and we get caught in a downward spiral of cause-and-effect.

But what if we could reverse that cause-and-effect?

What if we could engage in power posing and create our own confidence?

Power Posing can Create Confidence?

Impossible, eh?

But James-Lange Theory suggests that very thing, that you can reverse the process.

And Dr. Amy Cuddy’s research proves it.  Have a look . . . 

 

Dr. Cuddy offers powerful instruction for us in the realm of nonverbal communication and in the area of self-motivation and inculcation of power-generating behavior.

But . . .

There are aspects of this video that are instructive in verbal communication as well.

As a caveat, lest we learn other less salutary lessons from the video, I call attention to aspects of Dr. Cuddy’s unfortunate verbal delivery.

This is not to gratuitously disparage Dr. Cuddy, for I am one of her biggest fans, and I advocate her approach to power posing whenever and wherever I speak.

Let’s learn a few things about verbal delivery from the video.

Three Tics to Eliminate

First, her voice often collapses at the end of sentences into a growl-like vocal fry.  This results from pinching off the flow of air before finishing a sentence, delivering the last syllables in a kind of grind.

Second, Dr. Cuddy engages frequently in uptalk.  This is a verbal tic that pronounces declarative sentences as if they are questions or as if they are statements in doubt.  It consists of running the last word or syllable in a sentence up in tone instead of letting it drop decisively.  The difference to the ear is dramatic, with uptalk conveying self-doubt, indecision, a quest for validation.

Third, Dr. Cuddy unconsciously laces her talk with words such as “like” and “you know” as filler.  Perhaps to maintain a steady drumbeat of verbiage?  Who knows the reason people use these crutches.

Eliminate these fillers from your own talks to gain power and decisiveness.  Instead of fillers, use silence.  Develop the technique of pausing instead of filling every second of your talk with noise.

And so . . . learn the lessons of power posing and engage them in your presentations to imbue them with energy.  But eliminate the verbal tics that can leech away that energy from your talk.

For more on power posing and the confidence you can gain, consult The Complete Guide to Business School Presenting.

Reluctant Presentation Tips . . .

Presentation Tips for fun and profit
I have always considered presentation tips – “McTips” – to be the fast food of instruction

What about those ubiquitous articles that offer “presentation tips” to help improve your business presenting?

I hate ’em.

Even so, I sometimes relent . . . and give a tip.

In fact, I’m often asked for “quick tips” to improve a presentation or a speech, and I invariably oblige . . . even though I’m philosophically opposed to the “McTips” school of presentation instruction.

Why do I relent?

Utility.

A hasty presentation McTip can sometimes offer the exact solution needed.  Often, all it takes for a fine speaker to vault to the next level is the correction of a tic or bad habit.

These tics affect us all, and they’re like barnacles on a ship, slowing us down.  They prevent us from reaching our full potential.

And so, I acknowledge that sometimes a single “tip” can make a powerful difference in the presenting trajectory of an individual person striving to tweak his delivery in a meaningful way.

So here’s a tip.

Here’s a “McTip” for the Day

We all engage in a particular debilitating phrase.  We’re all guilty of it at some point.  This phrase is like a leech, fastened onto our presentation, sucking the lifeblood from us.

No, not a lot of blood.

That’s why it’s so insidious.  It seems so harmless.

It sucks not a lot of energy.  But one leech leads to another.  And soon . . .

Well, let’s not dwell on the horror.

Instead, just stop saying it.

Stop saying this power-leeching phrase:

“As I said before . . .”

That’s it.  And it’s insidiously mundane, isn’t it?

Nondescript.  Seemingly harmless.

Don’t Say It!  Just Don’t!

I know how this phrase creeps in.  It ambushes me at times.

Deep into our presentation, we glance at the screen and we begin to make a point.  Then suddenly, we realize with horror that

Presentation Tips can be . . . okayWe already said it.

Our minds furiously spin . . .

In a flash, our imaginations suppose that the audience is filled with Gotcha! types who are poised to leap to their feet and point accusing fingers at us, shouting “You already said that!

So we reflexively qualify what we say by telegraphing that, indeed, we said it already:  “As I mentioned before–”

“As I said before–”

Or someone else on our team already said it:   “As my colleague already mentioned–”

This drags down your presentation with every utterance of this putrid phrase.  This putrid phrase, in fact, adds no value whatever, and it detracts significantly from presentation flow.

It’s a distraction.

More Presentation Tips . . . ?

It upends audience attention, sending their minds back to some previous point in the presentation that they missed any way.

Go ahead and say it again.  And again.  And again.

And again.

Say it in different ways.  Say it in the same way.

Hammer home your main points with repetition and emphasis.

And never, ever announce that you’re repeating yourself.

You’ll find more presentation tips – ugh – in my book The Complete Guide to Business School Presenting.

Become a Powerful Business Presenter . . . No Excuses

Powerful business presenter
You can become an especially powerful business presenter

With regard to presentations, I deal with two large groups of people, and none of these people seems truly to want to become an especially powerful business presenter.

For sake of descriptive simplicity, let’s call these two groups “Natural Born” and “McTips!”

“Natural Born” and “McTips!” represent two extreme views of what it takes to become a powerful business presenter.

Neither is remotely accurate.

And neither group is what might be called enlightened in these matters.  Members of both groups are frustrating and irritating in their own ways.

Here’s why . . .

We often look for folks to excuse us from what, deep down, we know we ought to do, or what we can do.  If we look hard enough, we find what we search for, and excuses are extremely easy to find.

Let’s look at these two excuses that hold us back from fulfilling our potential as especially powerful business presenters.

The First View

The first view would have us believe that great speakers are born with some arcane and unfathomable gift, combining talent and natural stage facility.  That Bill Clinton sprang from the womb declaiming that he feels our pain.  That Malcolm X was simply blessed with eloquence and power.  That Ronald Reagan was born orating on lower capital gains taxes.

That Oprah Winfrey began her talk show career in kindergarten.

If the first view holds that great speakers are born with a gift, then quite logically this view leaves the rest of us to strive with middling presentation skills.  The plateau of presentation excellence is forever denied us.

Thus, it becomes an excuse for us not to persevere.

Why bother to try?

Why not, instead, hire some of these natural born speaker types to do the heavy presentation lifting?  The rest of us can skate along and pretend that we’re not actually lazy . . . or frightened . . . or disinterested . . .

. . . or unambitious.

The Second View

The second view is the opposite of the first.

This “McTips!” perspective would have us believe that delivering effective presentations is a snap.  So easy, in fact, that one of my colleagues assured me confidently and with not a little hubris that he could teach his undergraduates “everything they need to know about presenting in 30 minutes.”

He also assured me that “all that other stuff you talk about is B.S.”

Become an especially powerful business presenterHas the presentation landscape eroded so much that what was once taught as a fine skill is now mass-produced in 30-minute quickie sessions of speaking “tips”?

I actually saw a headline on an article that offered 12 Tips to Become a Presentation God!

Have the expectations of the presentation become so unexceptional?

Have our senses become so numb that we must accept the lowest common denominator of presenting, the notion that adequate presentation skills can be served up in McDonald’s-style kid meals . . . “You want to super-size your speaking McTips?”

Perhaps they have, today, but in an earlier time, respect for the powerful business presenter was near-universal.

In the 1800s, public speaking was refined to an almost-art; “elocution” was the new science/art, and departments of elocution and public speaking flourished in universities throughout the land.

In Philadelphia, on Walnut Street in fact, the National School for Elocution and Oratory became a Mecca for would-be stars of the pulpit, the stage, the bar, and the political wars in the 1890s.

On into the first decades of next century, public speech was regarded with respect and a high-skill to be mastered with much study and practice.

The fact is that despite however much we might wish otherwise, today’s PowerPoint high-tech software multi-media offerings cannot change the fundamental truth that it is still you who must deliver the presentation.

So no . . . you cannot learn “everything you need to know about presenting in 30 minutes.”

You cannot become an especially powerful presenter at the fastfood drive-in window, unless you want to ply presenting at the lowest common denominator of mundane slide-readers that populate every business and law firm from New York to Nashville, from Boston to Baton Rouge, from Savannah to San Diego.

Ask yourself . . . if learning to deliver top-notch presentations is so doggoned easy, then why are 9 out of 10 presentations such awful forgettable bore-fests?

The Third View – The Power Zone

There is a third group, and it is destined to remain small.

This group is privy to the truth, and once you learn the truth about presenting, you can never go back to viewing presentations the same way.  Consider this pop culture analogy from the 1999 film The Matrix.

In The Matrix, humans live in a world that is not what it seems. In fact, everything they believe about the world is false. Morpheus (Lawrence Fishburn) offers to reveal the truth to Neo (Keanu Reeves) about his existence. Morpheus offers Neo a Blue Pill and a Red Pill. The Blue Pill returns him to his old state of ignorance.

The Red Pill reveals the secret, and once he learns it, Neo cannot return to his old life.

The process of presentation discovery is much like the red-pill/blue-pill choice that Morpheus offers to the young computer hacker Neo . . .

You take the blue pill, the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes.

Likewise, you can stop reading this article this instant – the blue pill – and return to the righteous and relaxing world of “Natural Born” or “McTips!”  Both viewpoints allow the average presenter to remain mired in mediocrity with an excuse that sounds plausible.

An excuse not to become an especially powerful business presenter.

One perspective means you don’t try at all, other means you offer token effort as befits a low-level pedestrian task.  So, if you decide to take the Blue Pill, close this site and go your own way.  Bon  voyage!  I wish you a hearty good-luck and Godspeed, and perhaps you will be happier for your choice.

But if you are one of the few who thinks for a moment . . .  “Hmm. What if the Professor is right?”

Become a Powerful Business Presenter
Powerful Business Presenter . . . your choice
You choose to become a powerful business presenter . . . or not

Then you can read on to the next brief paragraph – the red pill – and be forever shorn of the excuse for mediocrity.  For the truth is in the Power Zone.

Once there, you’ll never be satisfied with your old presentation life again.

You cannot go back.

That’s the paradox, the Curse of Freedom.  It is completely within your power to seize the fruits of great presenting.  It’s your choice.

You can launch an auspicious presentation career right now, right this minute.  Or you can dismiss this site as yet another fraudulent claim to revealing secrets to you . . .  only to have it exposed as a method that requires you to actually do something.

A method that transforms you.

Choose the Red Pill.  Step boldy into the Power Zone.

The Power Zone is the province of the privileged few who understand the truth that anyone can become an especially powerful business presenter . . . with the right kind of hard work and the willingness to become a great presenter.

To join this third group requires you to take on a new state of mind.

If you already carry this view, that’s superb.  If you don’t . . . you can decide now to adopt it or forever be relegated to the other two groups – believing you’re not good enough to become a powerful business presenter, or believing you already are a powerful business presenter . . . when you’re actually not.

Public presentations – great presentations – require study and practice and preparation and technique.  A deep philosophical, academic, and professional history undergirds public speaking.  This history informs the very best presenters and their work.

You dismiss it only to your great loss.

No, you need not become a scholar of public speaking.  In fact, few people have that deep an interest in the subject and even fewer can claim that kind of knowledge today.

But what you can and should do is this:  Open your mind and heart to the possibilities of found treasure.

You actually can become a capable presenter.  You can become a great presenter, who delivers especially powerful business presentations.

When you enter the Power Zone, you are both cursed and blessed with knowledge.  This knowledge represents two sides of the same coin.

You are cursed with the knowledge that the only limitation you have is you.  You are blessed with the knowledge that you can become a good – even great – speaker.

An especially powerful presenter.

Now, you have no other real excuse.  It’s totally up to you.

For the ultimate guide to developing your personal brand as an especially powerful business presenter, CLICK HERE.

Your Business Presentation Appearance . . . Please, no “Statements!”

Business Presentation Appearance, the source of personal competitive advantage
Business Presentation Appearance, a source of personal competitive advantage

Many folks don’t consider that our presentation appearance transmits messages to our audience.

You ve seen enough scruffy presenters to vouch for this yourself.

Most certainly, the appearance of a speaker before an audience conveys non-verbal signals.

This happens whether you are conscious of it or not.

Your presentation appearance sends a message to your audience, and you cannot decide not to send a message with your appearance.  You cannot tell an audience to disregard the message your presentation appearance transmits.

And you can’t dictate to an audience the message it receives.

Nonverbal Messages from Presentation Appearance

What message does your presentation appearance transmit to people?

That you don’t care?

That you’re confident?

That you are attentive to detail?

That you care about your dignity, your physique?

Is your appearance one big flip-off to the world because you fancy yourself an ageless rebel, shaking your fist at the “man” and refusing to “conform” to the “rules?”  If so, then you pay a dear price for so meager a prize.

That price comes in the form of ceding competitive advantage to your peers, who may want to spend their personal capital for more luxurious rewards.

Are you the “ageless rebel” battling the “Man”?

Many young speakers seem unaware of the messages that presentation appearance conveys.  Or worse, they attempt to rationalize the message, arguing instead what they believe that the audience “ought” to pay attention to and what it “ought” to ignore.

You simply cannot dress for lazy comfort and nonchalance and expect to send a message that conveys seriousness, competence, and confidence.

This is the lesson that so many fail to grasp, even on into the middle management years.

Business Presentation Appearance
Presentation Appearance can be a Deal-Breaker

“I’m a rebel and exude confidence and independence!” you think, as you suit up in the current campus fashion fad.  The message received is likely much different:  “You’re a slob with no sense of proportion or clue how to dress, and I’ll never hire you.”

The best public speakers understand the power of appearance and mesh their dress with their message.

Take President Barack Obama, for example.  He is a superb dresser, as are all presidents.

On occasion, you will see the President speaking in open collared shirt, his sleeves rolled up in “let’s get the job done” fashion.

And that’s usually the message he’s trying to convey in such dress:  “Let’s get the job done . . . Let’s work together.”

Politics, Schmolitics . . .  He’s a Sharp Dresser

You will never see President Obama address the nation from the Oval Office on a matter of gravity with his jacket off and his sleeves rolled-up.  The messages must mesh.

The lesson here is that your dress ought to reinforce your message, not offer conflicting signals.

Here are some basic suggestions for ensuring a minimum pleasing appearance . . .

For more on presentation appearance, as well as the other six elements of your personal style, consult The Complete Guide to Business School Presenting.